Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6%

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. With an optimized on-page experience, your pay-per-click conversions should improve, too. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Personalization in subject lines increased open rates by 23.6%.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 109

Merchandising Marketing Analytics Tools Conversion Lead Ranking 109

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Performance analytics. Traffic analytics. Users can get insights into a website’s traffic sources, visitor behavior, and overall performance.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Web traffic. Did you get that? How do you do that?

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. Conversion Rate: This is where the rubber meets the road.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why Nativo? Why Outbrain?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Marketing Insider Group

FEBRUARY 12, 2024

A great UX means lower bounce rates and higher engagement, which are big green flags for search engines. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Look at metrics like bounce rate, page views, and average session duration. Are they clicking where you want them to?

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic. Source: Backlink.io

Traffic 91

Traffic Organization CTR Lead Scoring 91

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

NOVEMBER 6, 2023

They can see which ones consumers are clicking on, which ones we’re ignoring, and adjust on the fly. Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Convert

FEBRUARY 10, 2022

Before a potential customer hands over their hard-earned money, they’ll want to see a descriptive page that entices them to click “add to cart.” Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. So, how do you make your product pages stand out?

Traffic 97

Traffic Conversion Product Cross-Selling 97

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can understand your site better with Google Analytics, improve your SEO ranking and avoid some common mistakes with the following Google Analytics tips. Top Google Analytics Tips.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. Assuming the average click rate is 5% of total emails delivered, this one email to a list of 2,000 people results in 100 landing page views.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Sage Marketing

JULY 23, 2023

In this blog post, we unveil the essential details of GA4 and provide invaluable insights on proactively adapting to this transition. Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Outgrow

DECEMBER 23, 2021

Top Free Tools to Increase Website Traffic. How much traffic is enough traffic? Even if you have a good amount of traffic coming to your website, there’s always room for more. But the question is how can you increase traffic on your website? Free Tools to Increase Website Traffic. Google Analytics.

Traffic 52

Traffic Marketing Websites Outgrow Tools 52

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. Generating organic traffic is awesome. Table of Contents Why don’t blogs convert? Here are some of the main reasons why the vast majority of blog posts don’t generate conversions: Little to no traffic. Improved brand awareness is great.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. What is YouTube Analytics? YouTube analytics is where you can find all of the important metrics about your channel. Traffic Source. Ever heard the phrase knowledge is power? Metrics matter. What to Look Out For.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? Let's take a closer look at the following: Is bounce rate important for SEO?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. You can then measure each version's performance based on user clicks and conversions. Group A sees one version of a page, and group B sees another version.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Top Rank Marketing

NOVEMBER 9, 2023

But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Organic traffic (and attributed leads) The guiding key performance indicator (KPI) for virtually any SEO program is organic traffic, which refers to visitors who arrive at your website from unpaid search.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. Out of the different marketing tactics, push notifications are very effective and see a high return rate of visitors.

Traffic 78

Traffic API Click Rate SMS 78

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 3: Set Up a Trigger To create a trigger, we’ll go to the GTM interface and click on “Triggering.”

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. For example, if you’re viewing a blog post on your site, click the bookmarklet to take you to that post’s performance in the Parse.ly Whatever your approach, make sure your entire team is able to see analytics every day.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! Where Can You Track It?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84