KoMarketing Associates

APRIL 30, 2020

Experian recently published its “2020 Global Data Management Research” report, and statistics showed that 51% of marketers consider the current state of their CRM data to be clean, and they are able to fully leverage it. However, 28% of current customer/prospect data is suspected to be inaccurate in some way, according to the respondents.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. GA integrations as a hub. Google Ads.

Marketing Analytics Tools 111

Marketing Analytics Tools Paid Content Analytics Activities 111

KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Marketers Failing to Leverage the Potential of Analytics.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Zoominfo

AUGUST 16, 2022

Data teams continue to struggle with outdated records and fragmented systems that, at best, result in unpredictable sales outcomes. Additional data sources : The new data pipeline enables a 30% increase in the number of data sources, ultimately improving the data quality and breadth, and making access to more data easier for customers.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. This strategy requires a consistent brand presence across multiple platforms, allowing prospects and customers to interact with your business seamlessly. Each has its place within an omnichannel strategy.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

RebelMouse

APRIL 5, 2023

Signing Up for SmartNews To get started with SmartNews, publishers need to apply through the SmartNews Partner Program. You’ll need to provide publisher information and, most importantly, a SmartNews-compliant feed that’s validated through the SmartFormat Validator. Make sure to include these as part of your custom feed.

Practices 52

Practices Best Practices Mobile Advertising Validation 52

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. What is social media analytics?

Social Media 100

Social Media Analytics Media Work Management 100

Sprout Social

MAY 18, 2023

How do our posts address customer pain points? Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Narrow in on the key components of your best performing posts, and use them to build your templates. What are they missing?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. What are the best times to post on TikTok? Wednesdays from 2 to 5 p.m.

Best Practices 109

Best Practices Social Media Work Management Education 109

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. At a more advanced level, it’s what you use to gather insights about customer’ behavior in order to make better marketing decisions. We’ll show you how. It only takes 2 minutes to make the integration.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. In this post, we’ve put together six of the best tools to analyze your Twitter efforts.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Oktopost

MAY 2, 2021

We’ll show you how to optimize your YouTube videos, and discuss the seven best tools to improve your YouTube SEO. Take your time making sure you select the best categorical home for your video. When it comes to thumbnail images, we recommend that you put forth a little more effort and create custom thumbnails.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. For some of our customers, this means d isplaying the Parse.ly Whatever your approach, make sure your entire team is able to see analytics every day. A typical analytics habit involves checking top-performing posts. Use bookmarklets.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Sharpspring

JULY 13, 2021

Asking your customers about their experience with your brand, products or services is crucial to understanding your target audience’s preferences. Survey Anyplace is a third-party application that allows you to create your own customized surveys. It’s free for smaller companies, and custom pricing is available for large corporations.

Tools 105

Tools Paid Search Agency Marketing Analytics Tools Planning 105

Content Standard

OCTOBER 23, 2018

Skyword360 is a reimagined version of our platform, designed to enable marketers to plan, create, and deliver extraordinary content experiences that connect with their customers across every channel where they spend their time. Customers expect and demand exceptional brand experiences. A Content-Centric Marketing Mindset.

Class 62

Class Analytics Best Practices Planning 62

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Sprout Social

SEPTEMBER 2, 2020

Such videos require little in terms of production value and can be published in a matter of seconds. In-feed is perhaps the best video format for Instagram if you’re in ecommerce. For example, GoPro uses their #GoProLiveIt to encourage customers to produce and share video creations for their weekly Stories contest.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Parse.ly

MARCH 10, 2020

As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? To help bring some clarity, we’re going to give you the rundown on how to get the WordPress analytics you need for your business to thrive.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Sprout Social

JULY 6, 2022

And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. Once integrated, Anyword delves into your historical data to identify what has worked best for you.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Sprout Social

APRIL 27, 2022

In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Long URLs can often get broken by line breaks, so shortened URLs work best.

Best Practices 105

Best Practices Deep Linking Enterprise Management Domain 105

Optinmonster

APRIL 18, 2022

Are you looking for the best way to redirect visitors on your website? In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. Best WordPress Redirect Plugins. Custom rules.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Vidyard

SEPTEMBER 27, 2022

Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Martech

APRIL 19, 2024

We must always serve the best interests of consumers. It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Analytics departments are being impacted the most, along with legal and compliance, ad operations and programmatic teams, due to their heavy reliance on data.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106