Marketing Insider Group

MARCH 18, 2024

Think of it as laying down the tracks for a train. With the tracks in place, all you need to do is follow them to your destination. Quick Takeaways Every blog post must have a clear purpose, whether to inform, persuade, entertain, or a combination, guiding the writing style and structure. So, why should you listen to us?

SERP 232

SERP Keywords Eye-Tracking Planning 232

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. Dive into Analytics: Marketing tools like Google Analytics can be your best friend.

Marketing Websites 216

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 216

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. By keeping an eye on these metrics, you can fine-tune your content, strengthen your strategy, and make videos that don’t just look good, but also deliver real results. Which ones are hitting the mark?

Fulfillment 222

Fulfillment Video Marketing Content CTR 222

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. They’re essentially what users type into search engines while looking for information or products similar to yours.

SEO 192

SEO Lead Scoring Lead Ranking SERP 192

Convert

JANUARY 21, 2022

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. As a result, a link to a person can be established (see GDPR Article 4(1) ) and the GDPR applies. So What Was Wrong In This Specific Case?

Analytics 52

Analytics Google Privacy Work Management 52

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. The right dashboards can automatically pull in, organize, and display your data in clear and useful ways, segmenting critical metrics by role with data updated in real-time so everyone can see the latest information. Identify sales goals you want to track. Fill in cell. Update column. Rinse, repeat — 10 times a day.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

BOP Design

OCTOBER 26, 2023

The judicious use of white space and concise text snippets allows visitors to find information with ease. Your B2B website is not just a point of contact; it’s a dynamic ecosystem where prospective customers can engage with your brand, find solutions to their problems, and make informed decisions.

Design 107

Design Marketing Websites B2B Ethics 107

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? In this article, we’ll explore which social media tasks you can put on autopilot and which ones require a human touch and personalization to build genuine relationships with your audience. Tracking competitor performance for benchmarking and identifying opportunities.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Content Marketing Institute

AUGUST 21, 2018

But how do you figure out which data to use and how to interpret it to inform your future content? Look at how your analytics create a narrative over time, says @ahaval. We also keep an eye on persona engagement and version or create new content when we see a certain persona is particularly engaged or converting at a high rate.

Analytics 99

Analytics Co-Registration Content Click Rate 99

Salesforce Marketing Cloud

OCTOBER 31, 2023

Autoresponders — whether through email or social media — can automatically acknowledge customer inquiries and provide initial information or help. You can include a contact number or links to knowledge base articles so they know what to do next. How can you use AI in customer service? What’s next for automated customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Oktopost

SEPTEMBER 21, 2023

Instead, position yourself as an industry thought leader and strengthen your digital brand strategy by offering a range of industry-related trends, personal content, company-related updates, and relevant articles and resources while inserting your unique insights and expertise.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Marketing Insider Group

OCTOBER 17, 2023

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Check out their blogs, articles, and landing pages.

Analysis 243

Analysis SEO Lead Scoring Lead Ranking 243

Tiecas

MAY 17, 2024

For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Make sure each group can easily find the information most relevant to them. Provide ROI calculators to help your audience make more informed decisions. It is the number 1 source of information.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Valasys

OCTOBER 12, 2023

In this article, we gain insight into this innovative solution, going in-depth into its concept, key features, and benefits. The most notable ones include project management and scheduling, resource management, time and expense tracking, and reporting and analytics. Keep reading to learn more.

Work Management 52

Work Management Allocation Automation Resource Management 52

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Don’t let your emails get lost in cyberspace.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. But listening can inspire and inform new content that resonates. You won’t see every post, activation or article about the many branches of your org with basic monitoring.

Social Media 118

Social Media Examples Work Management Media 118

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What is competitive monitoring?

SWOT 93

SWOT Budget Programs Eye-Tracking Advertising Benchmark 93

ClearVoice

MAY 12, 2024

For instance, the e-commerce website Care/of invites visitors to take a quiz that collects their name, contact information, and knowledge of vitamins and supplements. Based on this information, Care/ of offers personalized recommendations. GPS-based apps can offer suggestions for shops, restaurants, gas stations, etc.,

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

ClearVoice

SEPTEMBER 22, 2023

Dive deeper into crafting experiences that not only catch the eye but also hold the mind. Content focusing on green initiatives and sustainable tech Showcase your brand’s commitment to sustainability and eco-conscious products through a variety of content mediums like blog articles, videos, and social media updates.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Zoominfo

AUGUST 31, 2020

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty. Company Transformation. Follow our go-to-market series.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Marketing Insider Group

JANUARY 16, 2020

For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. I love how enterprise cloud computing solution provider Nutanix categorizes articles in its online magazine The Forecast into technology, business, and industry themes. Track online conversations.

Planning 306

Planning Conversion Top of Funnel Custom Publishing 306

Engagio

MARCH 29, 2021

It comes down to knowing the right information about the account and the buying personas at the account. This information helps you understand what target accounts are researching on the web. According to an article by Instapage , 79 percent of organizations that exceeded revenue goals have a documented personalization strategy.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

ClearVoice

SEPTEMBER 22, 2022

This data can include contact information, purchase history, preferences, and customer behavior like email opens and clicks. It also helps businesses segment their audiences, track customer changes over time, and expand their target audiences. At its core, a CRM system helps businesses manage customer data by centralizing it.

CRM 105

CRM Work Management Content Marketing Marketing Management 105

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Salesforce Marketing Cloud

AUGUST 7, 2023

These robots roaming the floors at some Salesforce offices do not take random photos of people or have access to personal information. Get articles selected just for you, in your inbox Sign up now Using robots to augment security The security team trains each of the office robots to follow predesignated tracks throughout the office.

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

Salesforce Marketing Cloud

APRIL 25, 2024

The company not only refunds the customer but also notifies their stylist to keep an eye out for a replacement. Before the customer reaches out for help, the security company’s field service team identifies the reason for the failure with AI-powered sensors that track back to their field service management. Connect your data.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

SalesGrape

NOVEMBER 3, 2023

To make an informed decision about platform selection for lead generation strategies, conducting market research is essential. Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Navigate the Channel

JANUARY 19, 2024

This article explores three effective ways to use social media to grow your blog. Creating Engaging Content The content you share on social media should be more than just informative; it should be captivating and interactive. Find a balance that keeps your audience informed and engaged without overwhelming them.

Social Media 65

Social Media Media Blogger Demographics 65

Optinmonster

MARCH 21, 2024

In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. Analyzing content in real time, you can answer questions like: Which articles are trending right now?

Analysis 52

Analysis Paid Search Agency Companies Media 52

Valasys

MAY 9, 2024

In this article, we will explore the key skills required for digital marketing, what sets Steven apart as a salesperson, and how he achieves success in this dynamic industry. By carefully crafting visually appealing images and videos, he ensures that his content stands out amidst the vast sea of information on social media platforms.

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

SmartBrief - Marketing

SEPTEMBER 25, 2023

and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. I came across an article published in marketing theory by professors and researchers at the University of York in the United Kingdom. I am developing a dissertation for my Ph.D.,

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52