Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Let’s find out!

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

MKT1

MARCH 14, 2024

If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co co Positional - SEO & content marketing toolset Positional is the toolset for GTM teams looking to start, grow, and scale a content marketing & SEO strategy. Why MKT1 recommends Positional: Founders Nate & Matt get it.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

SalesGrape

NOVEMBER 3, 2023

By leveraging these tools effectively, businesses can ensure their content reaches individuals who are most likely interested in their products or services. Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Parse.ly

JUNE 5, 2019

Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently shared that 40% of WIRED’s visits goes to content that’s at least a week old. “We She shared the process her team uses to make the most of their evergreen content. says Indu. “We

Webinar Metrics 102

Webinar Metrics Tips CMS Development Content 102

Parse.ly

APRIL 6, 2020

When we created Parse.ly, we made a bet on a new era of content. Digital content — rather than being an afterthought for some businesses — is now the primary way humans are finding and sharing information at scale. Weekly traffic to content for Parse.ly Making Content Conversions free. can do to help.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. Access the API . Monitor campaign analytics. Enables you to maximize character counts.

Best Practices 105

Best Practices Deep Linking Enterprise Management Domain 105

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Is your salesforce currently able to deliver the type of engaging content that drives sales, making up for the one-on-one persuasion techniques they may have employed when meeting with prospects in person?

Enterprise Management 102

Enterprise Management Work Management Marketing Management Organization 102

Martech

MARCH 3, 2022

Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through training and coaching. Content creation and management. How intuitive is the interface for ingesting and managing content? Training and coaching.

Work Management 86

Work Management Marketing Management Vendors Paid Search Agency 86

Moz

MAY 10, 2020

While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. A few months ago, I tackled the topic of first versus third party APIs.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Optinmonster

JUNE 4, 2021

When are your subscribers likely to be thinking about that content? What is the content of your emails? Plus, when you know your audience, you can tailor your content and messaging to personalize your relationship with them. View analytics and performance to optimize results. A/B Testing and Analytics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Optinmonster

OCTOBER 14, 2020

A Mad Mimi popup is an email optin form that displays on top of your content, designed to capture your users’ attention quickly. With an email marketing service like Mad Mimi, you can send bulk emails with updates about new content, products, or discount offers. Enter your API key: find your API key in your Mad Mimi account.

API 86

API Trigger Marketing Display Intent 86

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. Get the daily newsletter digital marketers rely on. APP SDK: Captures app registration browser data used to identify and match users to one or multiple devices.

Multi-Touch Attribution 107

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 107

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Get the daily newsletter digital marketers rely on. Content management. Processing.Please wait.

Digital Asset Management 94

Digital Asset Management Enterprise Management Work Management Marketing AI 94

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Martech

FEBRUARY 9, 2022

Are reporting and analytics the key features you need? Virtually all marketing automation vendors offer APIs, but they may be an add-on to the price of the platform. Get the daily newsletter digital marketers rely on. Additional capabilities vary, however, so it’s important to identify what you need. What are our goals?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Optinmonster

AUGUST 16, 2023

You upload a contact list and email content to the service, then schedule the delivery of your messages. The most important benefit is detailed analytics. You can use them to add your products, discount codes, and personalized content. Some will even have advanced features such as dynamic content and conditional logic.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Search Engine Marketing Blog Social Media Strategies Web Analytics'

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Outgrow

SEPTEMBER 27, 2021

Interactive content types like calculators do just that. Hence, a good interactive calculator builder needs to offer search engine optimized templates and layouts to increase the visibility and virality of your content pieces. External API integrations including currency exchange rates. . Mobile-Friendly Layouts.

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

Contify

JUNE 11, 2020

We received feedback that case studies have valuable information but is often inconvenient to share it with colleagues because of a form to be filled out to read the contents. Leading predictive analytics company adds real-time business opportunities to its enterprise software suite using Contify’s News Feed APIs. Announcements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

Optinmonster

APRIL 16, 2021

This will display our inline form with an option for them to become a subscriber so they can get marketing tips and updates when we publish new content, like this: And with that, your campaign is ready to be integrated with Mailchimp. First, you’ll need to enter an API key. Step 4: Fetch Your Mailchimp API Key.

API 75

API Display Lead Generation Template 75

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Parse.ly

NOVEMBER 8, 2018

Behind those numbers are legions of sales teams, all vying to create impressive sponsored content and native ad campaigns that will get prospects to sign on the dotted line. Analytics dashboard has been a long-time companion to content studios and commercial teams at publishers. Or, maybe you have multiple newsletters.

Sales Cycle 55

Sales Cycle Advertising Agencies Emarketing Distribution 55

Optinmonster

FEBRUARY 16, 2022

Create newsletters. Then, click on the Use button: Scroll down to the bottom of the page until you see your MailerLite API key. Here, you’ll find a field to enter your MailerLite API key. If you need it, it’s in your API dashboard under Integrations: Finally, click on Save this key. Automate email workflows.

API 59

API Template Top of Funnel Rules 59

Optinmonster

APRIL 5, 2021

Some of these benefits include: Create a More Targeted Audience: By knowing where your audience is located, you can present them with regional discounts, offers, or content topics that will interest them most. Newsletter. Powerful analytics for optimized sending. Page-builder content. Registration. A/B split testing.

Best Practices 83

Best Practices eCommerce Paid Search Agency Template 83

Optinmonster

JUNE 7, 2021

Plus, you can trigger emails to be sent as soon as someone signs up for a newsletter, discount, free trial, and more. You can even connect to Google Analytics to find out exactly how much money the popups are making for you. Now you just have to add a label to recognize this connection and enter your Sendinblue API key.

API 69

API Template Display Custom Publishing 69

Optinmonster

JUNE 8, 2020

InactivitySensor™ : Re-engage your visitors who have stopped interacting with your content (you can add MonsterEffects™ and sound cues to catch your visitor’s attention). ActiveCampaign API key. This could be something like an ebook, a newsletter, a cheat sheet, and so on. 3) Lock Exclusive Parts of Your Content.

Lock-In 85

Lock-In Trigger Marketing API Template 85

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Proprietary SEO Tools Integrated Into Google's APIs. Match Content With Conversion.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Proprietary SEO Tools Integrated Into Google's APIs. Match Content With Conversion.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

ClickZ

JULY 12, 2023

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Some started sharing content online before they started the company, and some after.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Content calendar/seasonality recommendations. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Martech Advisor

DECEMBER 3, 2019

Table of Contents: What is an Email Marketing Software Platform? Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. Reports and Analytics Dashboards. Audience segmentation. Merge Tags.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

TrustRadius Marketing

SEPTEMBER 28, 2022

Offering free and relevant content in exchange for emails and newsletter sign-ups will allow you to build up an organic contact list. Other engagement solutions like Twilio enable third-party and API integrations with CRM software. They can also track content performance using social media analytics. .

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52