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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

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Best of 2007: Web Analytics

WebMarketCentral

And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision.

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Executive-Level Web Analytics

WebMarketCentral

Website analytics tools ranging from the elegant but pricey Websense to the cumbersome but free Google Analytics provide an exhaustive array of analytical statistics: how many visitors are finding your site, where they are finding it, how they are searching for it, what they do when they get there, how much time they spend, and on and on.

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Executive-Level Web Analytics, Part 2

WebMarketCentral

So, in terms of actionable analytics, landing page content should be continually tested and tweaked to convert visitors to buyers whenever possible, but also to give them compelling "learn more" options if they aren't quite ready to buy. ** Terms: web analytics for executives, ThinkMetrics, Brandt Dainow, search marketing analytics, SEO, marketing (..)

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

The company's original focus was on web analytics. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it)

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

How to Build a Reputation Monitoring Dashboard by aimClear Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. What’s In Your Social Media Toolkit? Social Tagging.