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4 Ways to be a Better B2B Twitterer

WebMarketCentral

In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Make me laugh.

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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Best of 2007: Web Analytics

WebMarketCentral

And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? Personally, I'm skeptical. Does Your Web Site Need a Workout? Read Dave's post to find out.

Executive-Level Web Analytics

WebMarketCentral

Website analytics tools ranging from the elegant but pricey Websense to the cumbersome but free Google Analytics provide an exhaustive array of analytical statistics: how many visitors are finding your site, where they are finding it, how they are searching for it, what they do when they get there, how much time they spend, and on and on.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match. search engine just for faces.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero As this post notes, until recently Google AdWords and Analytics were two entirely separate entities. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing?

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

Our customers have real-time analytics available to them to track response rates to their campaigns. The bottom line is that we provide analytics that most advertisers have only dreamed of. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

There's lots more red meat for web analytics data junkies as well. Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results?

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? They're all here in the final best of funny, creative and just plain strange blog posts from the past year.

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Take Advantage of.TV Social Tagging

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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. This is the definitive guide to planning, designing, pimping out, promoting, monetizing, measuring and SEO-ing a Blogger blog.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Clinton" and "Whitewater"). tactics to boost b2b marketing results.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S.

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content? How I attracted 8000 Twitter followers in 14 weeks! Social Tagging

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

To find out, I compared my average number of Twitter followers (by the way, it would be really nice if Twitter provided a way to track these types of analytics) over the past eight months with the number of Twitter-referred visits to this blog: Clearly, the relationship between followers and traffic is anything but linear. thought it would be rude not to do so. More quality, less quantity.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common? They're all here in this collection of amusing, creative and strange posts from the last year. tags: Web 2.0

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube. A new B2B marketing community site , B2B Marketing Zone officially launched today. Additional bloggers meeting the high standards for the community will be added over time.

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru?

Best of 2008: SEM Landing Pages

WebMarketCentral

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. Here are a few of the best posts about SEM landing page design from last year.

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Social Tagging

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research? Which commonly-held beliefs about Google's algorithm are true, and which are myths? Bookmark this page and keep it near the top of your list.

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. Networking takes time and effort. Ongoing effort!"

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research? LookupPage This is an essential site for personal online reputation management.

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online? Record and promote podcasts? Help wanted. Desperately. If you're a podcasting pro, you can safely skip this one.

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?

Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? blogging and SEO). tags: PR 2.0

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Do You Show Appreciation to Your Favorite Bloggers?

Best of 2008: Website Design

WebMarketCentral

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO. What common design mistakes should you avoid?

Best of 2008: SEO Tools, Part 2

WebMarketCentral

What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition? the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more.

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why Reputation Management is Critical , Debra Mastaler states, "Online, reputation is everything. Social Tagging

Best of 2008: WordPress Tools and Tips

WebMarketCentral

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. Bummer.