SnapApp

NOVEMBER 17, 2015

Dylan Whitman, co-founder of Brand Value Accelerator marketing agency, believes that “The most important aspect of any campaign, and most especially integrated campaigns, is putting the proper analytics and attribution methods in place to really understand how you're achieving conversions and/or results.”.

Work Management 48

Work Management Marketing Management Planning Campaigns 48

SnapApp

APRIL 5, 2015

Analytics platforms like KISSmetrics and Google Analytics let marketers track how users are engaging with their web content (where they're getting stuck, which pages convert, etc). Providing value well before the sale makes prospects that much more interested when it comes time to purchase.

Planning 74

Planning Conference Marketing Analytics Tools Vendors 74

SnapApp

APRIL 13, 2016

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. For example: The department that measures and tracks the ROI and performance for different marketing activities would use the tools for analytics and metrics, while the team in charge of PPC efforts would use the SEM-related tools. .

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

SnapApp

MARCH 18, 2016

Interactive video triggers and analytics, like video impressions, play rate, and total views, can help you to identify interests, personalize content, and build momentum through relevance. Video analytics and interactive data flow seamlessly into your customer relationship management (CRM) tool.

Interactive Marketing 69

Interactive Marketing Marketing Automation Services Marketing Automation Automation 69

SnapApp

SEPTEMBER 6, 2016

With LeadREV, we’ve created the first-ever free tool for marketers to create interactive experiences out of those tired, static PDFs – with readership analytics and lead capture built right in. We saw the ubiquity of the PDF format and thought: we can do better; we have to do better. See for yourself: . . Try LeadREV for free today.

Lock-In 48

Lock-In Lead Gen Case Study Case Studies 48

SnapApp

JANUARY 15, 2019

True demand generation marketers have a specific set of skills , including: Google Analytics Excel The ability to think like a scientist The ability to assess (and learn) new marketing technology/tools The ability to use marketing data to find new opportunities. See how this might not be the job for someone weak in analytics skills?

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

APRIL 11, 2016

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. For example: The department that measures and tracks the ROI and performance for different marketing activities would use the tools for analytics and metrics, while the team in charge of PPC efforts would use the SEM-related tools.

CMS Development 48

CMS Development Work Management Marketing Management Budget Programs 48

SnapApp

JULY 29, 2016

I think you take the Gold Line from Product Design, then switch to the Baby Blue Line to ride around Web Ops for a while, then three stops on Yellow Analytics and you end up… closing your laptop. Exhibit C: Spacey Campus/ Galaxy Map. . Image source: techcrunch.com. We are all at the center, like the sun – that white dot.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Advertising Agencies 48

SnapApp

MARCH 22, 2016

Interactive video triggers and analytics, like video impressions, play rate, and total views, can help you to identify interests, personalize content, and build momentum through relevance. Video analytics and interactive data flow seamlessly into your customer relationship management (CRM) tool.

Interactive Marketing 54

Interactive Marketing Marketing Automation Services Marketing Automation Automation 54

SnapApp

MARCH 6, 2017

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. Set up goals in Google Analytics to make pulling reports a breeze. You marketers aren’t just busy people – you’re jugglers. The team and I here at SnapApp knew you’d appreciate some shortcuts.

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

SnapApp

AUGUST 19, 2016

In This Issue: How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. 5 Secrets to Creating a Business That Has Longevity. Want a Better Customer Experience? Start by Making 1 of These 4 Changes. 12 Blogging Mistakes Most Beginner Bloggers Make.

Analytics 48

Analytics Marketing Analytics Tools Blogger Opinions 48

SnapApp

DECEMBER 28, 2011

Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify, even with powerful reporting platforms like Google Analytics and Webmaster Tools. Social media analytics is an area where math meets art. Facebook Insights.

ROI 48

ROI Tools Marketing Analytics Tools Lead Scoring 48

SnapApp

JANUARY 4, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Look at Your Own Content Performance. Look at your own past content performance to see what campaigns performed well – and which didn’t.

Research 61

Research Campaigns Tips Content 61

SnapApp

NOVEMBER 18, 2011

Most social networks offer some sort of analytics, insights, and there are also helpful, third party platforms that can also offer you valuable analytics data. Twitter doesn't have an internal analytics system, just yet. Twitter Analytics should be available to everyone soon). SnapApp's Analytics Help You Succeed.

Social Media 48

Social Media Analysis Media Eye-Tracking 48

SnapApp

MAY 5, 2014

Depending on the chart, you’ll see a pop-out icon to view a larger version of the chart, as well as a link that brings you directly into Analytics so you can dig deeper on the stats. In many charts, you can even click on labels to see a filtered list of the content and show or hide elements in the bar or line graphs.

Stats 48

Stats Aggregators Distribution Impressions 48

SnapApp

JANUARY 9, 2014

This metric can be easily found in Google Analytics. It, too, can be easily found in Google Analytics. This metric, also found easily in Google Analytics, is just what it sounds like. Unique pageviews. Unlike “pageviews,” if someone accesses your content 20 times in a day, that only counts as one “unique pageview.” Bounce Rate.

Marketing Analytics Tools 48

Marketing Analytics Tools Content Marketing Click Rate Content 48

SnapApp

JANUARY 10, 2012

Awesome analytics. Facebook offers analytics, too, but Google+ has really raised the bar in the social analytics area. Brands will also see social analytics , including the number of +1s and how they impact search results. Custom code to integrate websites into analytics. More control.

Facebook 48

Facebook Google Ideal Customer Profiles Social Networks 48

SnapApp

SEPTEMBER 28, 2016

LeadREV: we released LeadREV , the first-ever free tool for marketers to create interactive experiences out of static PDFs, complete with readership analytics and lead capture. Use this for instructional text, “did-you-knows” or however else you see fit. Have ideas for features you’d like to see?

Knowledge Base 48

Knowledge Base Lead Capture Display User-Generated Content 48

SnapApp

JANUARY 31, 2017

Easily add a lead form anywhere, get readership analytics, and expose your content for SEO. LeadREV is the only free tool that transforms static PDF content into interactive experiences. Just drop any PDF document into LeadREV and, in less than a minute, create a rich experience for your readers. Learn more about LeadREV here.

Product 48

Product Knowledge Base SEO Design 48

SnapApp

JULY 29, 2015

Tie Everything Back to Your Marketing Automation & Analytics Systems. To be credible, it really has to come from your marketing automation or marketing analytics system and provide a trackable measure of performance for the marketing event. How do we demonstrate ROI on event leads? Tie everything back to our systems.

ROI 48

ROI Marketing Automation Services Lead Scoring Lead Ranking 48

SnapApp

DECEMBER 4, 2015

Topics in this category include the product homepage, asset library, analytics, templates, and administration of your account. Resources: This section contains some overview guides, such as one on Analytics and our SnapApp Glossary. Content Types: Navigate here to access overview articles on each of our content types.

Knowledge Base 48

Knowledge Base Paid Search Agency Marketing Automation Services Template 48

SnapApp

APRIL 12, 2016

There, I was leading distributed teams that delivered core technology to the stack including web and mobile applications, data/analytics, internationalization, and embedded systems development of technology that is installed in every Zipcar around the world. So what does all that mean?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Budget Programs 48

SnapApp

NOVEMBER 24, 2014

But they also have to be creative and engage their audiences – marketing to humans, with an analytical foundation. Revenue marketers need to be organized and data-oriented in order to track and attribute their activities to concrete business goals.

Work Management 48

Work Management Marketing ROI Contact Marketing 48

SnapApp

JANUARY 17, 2018

Between our two front runners, price vs. function was a big concern, particularly in terms of analytics available through each platform: . . However, we also knew that paying per report would disincentivize us to make full use of the tool. .

Budget Programs 63

Budget Programs Allocation Marketing Proposals Work Management 63

SnapApp

SEPTEMBER 8, 2016

Recognizing that our reliance on the PDF format can be overlooked and create limitations for us, we have to ask the question: What do marketers hope to achieve from their PDFs without metrics or analytics to provide any data for benchmarks for success? Once someone gets past the lead gate of a PDF, what do they do? We have zero idea.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

SnapApp

JULY 1, 2016

We’ve separated that out in our Analytics so that you can see the number of times your files are downloaded in a SnapApp. Therefore, we now just have one global button that you can replace or you can utilize the page unique button. Tracking Downloads. Slider Bar: Only Show Selected Answers.

Features 48

Features Click Rate Statistics Analytics 48

SnapApp

AUGUST 10, 2016

So, immediately after we publish, I become an analytics junkie and can’t stop looking at the metrics that tell us how the post is performing.”. It also uses Google Analytics to study general KPIs. Here’s what their collection of content planning tools looks like: The team collect ideas for posts.

Planning 48

Planning Work Management Efficiency Tools 48

SnapApp

SEPTEMBER 22, 2011

We made three major enhancements to SnapApp Analytics and data reporting. You can now export all your Analytics data, view and export how every user responded to every question in your apps, and export your lead data whenever you want it. Analytics help video, to explain how to get the most value out of the reports on your app.

Video Marketing 48

Video Marketing Social Networks Order Custom Publishing 48

SnapApp

DECEMBER 17, 2013

Use filtering and analytics to see performance and workflow. This webinar shows you: How to manage SnapApp users and groups. How to use attributes for campaigns, personas, buying stage and workflow statuses to SnapApps. Watch now so you don’t miss out on this exciting and very useful topic! SnapApp Customer Success Webinar Series.

Webinar Metrics 48

Webinar Metrics Demand Creativity Analytics 48

SnapApp

SEPTEMBER 10, 2012

Analytics : Extensive analytics track more then twenty-five data points and report them at the overall contest level as well as break them down by contest phase. Social Acquisition : Add Like, Follow, and +1 buttons and make your contest exclusive to your Facebook fans only by like-gating.

Social Media 48

Social Media Media Viral Marketing Sales Qualified Leads 48

SnapApp

OCTOBER 19, 2011

If you are a marketer that uses a web analytics tool like Omniture, Google Analytics, or Webtrends to track your organic search keywords, you have historically benefited from the fact that Google and other search engines pass the user's search query through to your site.

Keywords 48

Keywords Google Marketing Analytics Tools Stats 48

SnapApp

APRIL 15, 2014

In the final part of our ‘Monetizing Content And Driving Revenue – Blueprint For Success Series’, we’ll discuss the importance of real-time analytics and which metrics publishers need to track and pay attention to. Do you measure on engagement, awareness, performance, a combination of the three, or all three?

Click Rate 48

Click Rate Content Conversion Rate Lead Scoring 48

SnapApp

DECEMBER 3, 2013

Use filtering and analytics to see performance and workflow. The 30 minute webinar will cover: How to manage SnapApp users and groups. How to use attributes for campaigns, personas, buying stage and workflow statuses to SnapApps. You’ll walk away from our webinar with the knowledge you need to manage and measure your SnapApps.

Webinar Metrics 48

Webinar Metrics Twitter Creativity Analytics 48

SnapApp

APRIL 27, 2012

Analytics. Analytics. Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Access our theme library for background images (or upload your own!). Basic ($49/mo per app). Create quizzes, surveys, and polls. Publish to a website, microsite, blog, or social media site. Social sharing capabilities.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

SnapApp

MAY 11, 2015

Leverage aggregate analytics. Leverage Aggregate Analytics. Here are four approaches to defining your feedback loops: Transform tribal knowledge into organizational insight. Deliver personalized and customized experiences. Advanced segmentation. Transform Tribal Knowledge into Organizational Insight.

Lead Scoring 48

Lead Scoring Lead Ranking Aggregators Demand Generation Agencies 48

SnapApp

FEBRUARY 14, 2013

At the same time, we're also generating more data points in our marketing automation analytics as well as in our SnapApp analytics to observe, test, and tweak what's working within the app and the content itself.

Top of Funnel 48

Top of Funnel Personalization Content Marketing Marketing Automation Services 48

SnapApp

FEBRUARY 7, 2017

Lattice Engines is a predictive marketing and sales analytics solution company. It uses the idea of how to build relationships with your customers, but puts a fun Valentine’s Day spin on the concept. The result is a unique piece of content that lived on well after the holiday was over. Lattice Engines.

Campaigns 48

Campaigns Lead Scoring Lead Ranking Top of Funnel 48