ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Marketing Insider Group

DECEMBER 21, 2020

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. this year as well. Makes sense.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Perform a Competitor Analysis.

Traffic 329

Traffic Organization SEO Tips 329

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. market share in the CRM industry, according to prior analysis from Gartner. However, Q4 2020 CRM activity was similar to Q4 2019.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. Please expect additional analysis beyond this ecosystem in the future.).

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Marketing Insider Group

OCTOBER 22, 2020

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% These organizations all have technology questions but their own priorities and needs. White Papers, eBooks, and Research Reports were. with properties selling nearly two weeks faster than in 2019. quite popular across this sampling.

Analysis 247

Analysis Ad brokers Content Work Management 247

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Read More How Do I Calculate TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Lake B2B

DECEMBER 26, 2022

For the smooth functioning of any organization, each business process must operate optimally. The post What Is Business Process Analysis And How Do You Use It? And these processes are made up of a series of activities and tasks. This reduces cost and drives productivity, […]. appeared first on Blog.

Analysis 105

Analysis Process Business Cost 105

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. Check out today's post where we're digging into the data and the different approaches, processes and technologies that will ensure your content is moving the needle for your organization.

Analysis 113

Analysis Marketing Report Content Analytics 113

Marketing Insider Group

DECEMBER 3, 2020

However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. According to research from emarketer , total retail sales will drop 10.5% It could be argued that each of these Topics is associated with the need to become a Digital-First organization.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. Select and implement winning strategies.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Brightedge

JUNE 22, 2021

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. BrightEdge research has shown that as much as 51% of your traffic arrives through organic search. Customers today are online.

Analysis 107

Analysis Keywords SEO SERP 107

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? All sizes of organizations will benefit from better understanding the industry in which they’re operating or approaching.

Analysis 89

Analysis Advertising Agencies Planning Work Management 89

Zoominfo

MAY 8, 2020

It’s typically measured in terms of revenue, but can also be thought of as the total population of organizations that could become your customers. The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Hinge Marketing

NOVEMBER 9, 2022

Our analysis also uncovered opportunities to become more relevant and valuable to public-sector buyers. About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Building a marketing plan helps your organization meet both marketing and business objectives. How to Set Long-Term Marketing Goals.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. market share in the CRM industry, according to prior analysis from Gartner. However, Q4 2020 CRM activity was similar to Q4 2019.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

Valasys

OCTOBER 4, 2022

And this is where environmental analysis in marketing comes into the picture. With marketing environmental analysis , businesses can prepare better for the rise and fall of the market, chart-out fail-proof marketing strategies, and align every aspect of a marketing campaign to the organization’s goals and vision.

Analysis 52

Analysis Work Management Planning Marketing Management 52

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time.

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

seo.co

MAY 19, 2020

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. What Is an SEO Competitor Analysis? Table of Contents. Conclusion.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Buffer

JULY 27, 2022

👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Organic growth can be hard to crack, but Google Business posts offer a solution. Note this research was inspired by Ben Fisher’s analysis. Only 500 seats available. What is it?

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Traffic Organization 109

CoSchedule

JULY 1, 2022

According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. The organizations, accounts, and posts analyzed in this research span the globe. The data for this analysis covers the best times to post on Facebook.

Analysis 52

Analysis Facebook Research Best Practices 52

CoSchedule

JUNE 29, 2022

According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn. The organizations, accounts, and posts analyzed in this research span the globe. The data for this analysis covers the best times to post on LinkedIn.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Valasys

APRIL 11, 2024

Cisco plays the key role here while nine tech organizations formed the AI-Enabled Information Communication Technology (ICT) Workforce Consortium. By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Marketing Insider Group

MARCH 18, 2024

Creating a blog post outline isn’t just about organizing your thoughts. Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for.

SERP 247

SERP Keywords Eye-Tracking Planning 247

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120