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How To Build a Data Culture: What Leaders Need To Know

Salesforce Marketing Cloud

There are mission-critical insights locked inside. Overcome analysis paralysis by starting small with a use case that proves the value of your new Data Culture. Here’s why this works: Data analysis surfaces actionable trends. Here’s why this works: Data analysis surfaces actionable trends. And if so, how?

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Is customer satisfaction really important in B2B?

Savanta

Following on from this logic, market research studies tend to focus on measuring customer satisfaction and its cousin the Net Promoter Score (NPS). An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. The third segment are ‘locked-in’.

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Why we care about B2C marketing: A guide for marketers

Martech

Have you seen a sponsored Instagram reel promoting a specific brand of tomato sauce or outdoor gear? One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products. Whereas, B2C transactions are often instantaneous or close to it.

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How Allocadia Helps Danone Keep an Agile Marketing Planning Approach

Allocadia

Our product team will do some analysis and develop a hypothesis about the potential growth for each brand and product. I have a number of levers I can use to influence that metric, including pricing, promotion, physical placement on the store shelves, and of course the product itself. Kyle Watts. — Hi Kyle!

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

By breaking down these silos and promoting data integration and accessibility, organizations can foster collaboration, ensure data consistency, and empower decision-makers with a comprehensive and accurate understanding of the business landscape Types of Data Silos: Data silos can manifest in various forms within B2B organizations.

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How I Plan: Kyle Watts of Danone

Allocadia

We use a process we call “assumption-based forecasting” Our product team will do some analysis and develop a hypothesis about the potential growth for each brand and product. In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process.

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#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Their long-term objective is to remove the abuse of the platform to influence others, in a bid to promote and preserve public safety. They’ve done this by ‘locking’ accounts that demonstrated bot-like and automated activity, which if not reactivated by the account creator, have been suspended. And for what?