Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 138

Analysis Marketing & Strategy Advertising Benchmark Comparison 138

Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

ClearVoice

MARCH 6, 2020

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? Your SWOT analysis is a balance sheet of your strategic position right now.”. Preparing for your SWOT analysis.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Hubspot

MARCH 5, 2021

A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. Below, let' s learn what a competitive matrix is, and review some templates and examples. SWOT analysis. Content marketing strategies. Competitive Matrix Templates. Download this Template.

Template 88

Template SWOT Differentiation Analysis 88

Pam Didner

MARCH 17, 2021

However, it creates challenges for marketing, especially content creation and management. The biggest issue any content marketer encounters in supporting a growing global company is. If you want to drive conversions, you may need to create additional content that is more conversion-focused. Before you create your marketing plan.

Template 97

Template Top of Funnel Planning Enterprise Management 97

MarketMuse

NOVEMBER 27, 2018

Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there’s a scarcity of good examples from which to learn. Although onsite content […]. Although onsite content […].

Analysis 50

Analysis Examples Content Template 50

MarketMuse

NOVEMBER 27, 2018

Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there's a scarcity of good examples from which to learn. In this post, I share a few cases that illustrate how to identify and exploit on-page content gaps quickly.

Analysis 50

Analysis Examples Content Template 50

Hubspot

APRIL 8, 2021

As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes. Below we'll provide a template that you can use to design an annual report for your business and outline the sections that should be included in every report, regardless of industry.

Template 80

Template Design Examples Display 80

DivvyHQ

MAY 14, 2021

Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from. Let's fix that, shall we?

Template 52

Template Marketing Report Advertising Agencies Paid Search Agency 52

Vision6

OCTOBER 9, 2023

We will also provide real-world examples and customisable templates to make your journey easier. Vision6 provides users with various examples and templates to help your business create the perfect subject line. It also highlighted the technical glitch and informed users that further analysis was being done to investigate the issue.

Template 52

Template Tips Customer Satisfaction Paid Search Agency 52

Hubspot

NOVEMBER 21, 2019

So, let’s dive into some examples of ecommerce business plans and what goes into writing one using our free template. For example, their market analysis included a SWOT plan for the business. HubSpot's template provides clear steps to structuring one for your ecommerce business. Conduct a market analysis. Image Source.

eCommerce 94

eCommerce Template Planning Examples 94

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Hubspot

NOVEMBER 19, 2020

Featured Tool: HubSpot Buyer Persona Templates. Download These Templates. To that end, conduct market research exercises like a Porter's Five Forces Analysis or a SWOT Analysis to determine your strengths, weaknesses, buyer power, threat of substitutes, or other attributes compared to competitors in this new market.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Launch Marketing

SEPTEMBER 7, 2022

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. Content Planning Tool: Moz. Content Ideation Tool: Hubspot Blog Topic Generator.

Planning 94

Planning Paid Search Agency B2B Marketing Effectiveness 94

Marketing Insider Group

JULY 14, 2021

You’ve spent countless hours developing content for potential buyers. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Sound right?

Sales Qualified Leads 356

Sales Qualified Leads Lead Scoring Lead Ranking Leads 356

Scoop.it

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. We quickly realized we needed to ramp up content.”

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

seo.co

MAY 6, 2021

These reports analyze the combination of work and planning to gauge their effect because, without your work’s analysis, you can’t figure out if it’s working or not. This is what report templates are for: How To Create An SEO Report? SEO Report Template. Here is a standard SEO report template that you can follow: 1.

SEO 105

SEO Template SERP Keywords 105

Marketing Insider Group

JANUARY 25, 2022

Here’s a helpful step-by-step guide through a website analysis to help you get started: Set goals. Then consider what you learned from your website analysis. Making your goals SMART sets you up for easy analysis later down the road, when you’ll be looking to assess performance. Update all placeholder content.

Marketing Websites 241

Marketing Websites Industry CMS Lead Scoring Lead Ranking 241

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. With recent advances in marketing data analysis, analytics is poised to steal the show. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Your content —and brand — go viral. ” You get the message.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Webbiquity

MARCH 5, 2020

And the further you take your analysis, the more necessary tools become. Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. First contentful paint. DOM content loaded. Until now that is. Domain lookup times. Next Steps.

SEO 318

SEO Google Ad Building Marketing Analytics Tools 318

Scoop.it

JUNE 7, 2021

Build a relevant content strategy so that it can bring an optimum open rate and click-through rate. Email design system , also known as modular email templates significantly cut down the time taken to create an email. Email design system , also known as modular email templates significantly cut down the time taken to create an email.

Email Marketing 66

Email Marketing Template Product Work Management 66

NuSpark Consulting

FEBRUARY 25, 2012

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Producing well-written quality content that engages prospects to convert. Not having the time or resources to produce enough content. So what do you do?

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. Facebook Competitive Analysis. Twitter Competitive Analysis.

Social Media 105

Social Media Analysis Media Twitter 105

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 120

Newsletter B2B Marketing Linkedin Studies 120

Contently

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content.

Ad Building 78

Ad Building Content Lead Ranking SEO 78

Heinz Marketing

JULY 21, 2022

Content is king,” as said by tech royalty himself, Bill Gates. Consider your content as your customer magnet. Outside of content created for social channels, your website is your company’s treasure trove of content. What is a content audit? Identify gaps and areas for repurposed content.

Top of Funnel 105

Top of Funnel Content Opt-out Opt-in 105

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

SWOT 87

SWOT Paid Content Analysis Social Media 87

Content Standard

APRIL 3, 2019

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Instead, pinpoint metrics that tell you less about a rival’s content and more about the people —your shared target audience. Creating a Competitor Analysis Plan.

Analysis 70

Analysis Keywords Distribution Planning 70

Moz

OCTOBER 17, 2019

Posted by Cyrus-Shepard A good, solid competitive analysis provides you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on SEO competitive analysis.

Analysis 50

Analysis SEO Domain Keywords 50

Hubspot

MAY 26, 2020

Let’s walk through how to create your battle cards — including setting you up with free battle card templates. Use Battle Card Templates. Download this Template. Rather than start from scratch, use battle card templates to fill out the details of your business alongside your competitors’. Download this Template.

Template 82

Template Process Comparison Word of Mouth 82

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal.

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Template Design Creativity Deliverability 62