SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

KoMarketing Associates

MAY 3, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

B2B Marketing Traction

MARCH 20, 2015

You’re not going to get where you’re going without the analysis at some point. Do they attend certain tradeshows and conferences? Marketing Research and Analysis analysis b2b marketing research' Here’s what you need to do first. Validate the need for your product or service. Some Rights Reserved.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

Marketing Insider Group

NOVEMBER 21, 2022

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 279

Trends Marketing AI Co-Registration Conference 279

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. Some of this involves advanced analytics to extract the significant needles of information from the hayfields of detail, although I don’t recall seeing vendors who do that type of analysis at the show or hearing speakers discuss them.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. “The tone was set for the entire conference with the opening keynote by Bob Woodward,” Olson said. Fake news and public relations.

Conference 108

Conference Generation PR Peer-to-peer 108

Biznology

MAY 1, 2019

They had to find a brand post, pick one post for the team to analyze, then share back that analysis with the class. From the classroom to the conference room. So let’s move from the classroom to the conference room, from students to professionals. From the classroom to the conference room, once again.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event. Maybe they aren’t heading to the conference or show, but you can still take advantage of being local.

Conference 52

Conference Contacts Personalization B2B 52

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

Conference 120

Conference B2B Marketing Planning B2B 120

Salesforce Marketing Cloud

MAY 6, 2024

According to the National Conference of State Legislatures , 40 states have proposed or enacted dozens of bills focused on regulating the design, development and use of AI. It may also include an explainability assessment, algorithm analysis, data transparency review, and an examination of the AI model.

Ethics 116

Ethics Transparency Guidelines Paid Search Agency 116

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. It also optimizes pipeline needs across Go-To-Market and performs “what if” analysis for scenario planning. We’ll publish a similar post tomorrow to recap today’s best moments, too.). See you tomorrow!

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry. LinkedIn and NetLine are TopRank Marketing clients.

B2B Marketing 145

B2B Marketing Enterprise Management Content Marketing VALS 145

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. Data analysis with AI Today’s marketers are surrounded by data. That’s no surprise.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more.

First-Mover Advantage 128

First-Mover Advantage Terms and Conditions Work Management Loyalty 128

Customer Experience Matrix

MARCH 10, 2009

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. credit and other financial risk analysis are a very strong business for the company right now. SAS sees itself as selling software applications for specific tasks (like credit risk analysis) rather than the underlying analytical tools.

Conference 120

Conference Work Management Analysis Sample 120

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 101

Planning Paid Search Agency Advertising Benchmark Analysis 101

InsightSquared

JUNE 15, 2021

The new InsightSquared Platform for Bullhorn introduces significant functionality to meet the growing challenges recruiters face, including best practice out-of-the-box reports, the ability to configure dashboards based on any object (such as custom objects), and real-time filtering and drill in capabilities for ad hoc analysis.

Activities 156

Activities Analytics Work Management Class 156

SmartBug Media

FEBRUARY 23, 2024

If you’re promoting a leadership conference, for example, your audience is limited to the interested parties, either those who attend or those who want to know about it. The marketing team can now reliably report on how many conversions resulted from the conference. Diversify channels and use multi-touch attribution.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Customer Experience Matrix

MAY 17, 2016

This may not sound very significant but many marketing automation databases didn’t even have a distinct account object until recently, making account-based analysis difficult and unreliable at best. Account based lead scoring is also a relatively recent improvement that still isn’t universally available.

Account Based Marketing 149

Account Based Marketing Conference ABM Funnel Advertising 149

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. They offer capabilities such as rank-checking, advanced keyword research, competitive intelligence, and backlink analysis. What do the tools do? Why we care.

Search Marketing 144

Search Marketing Marketing & Strategy Marketing Strategy Ad Building 144

Marketing Insider Group

AUGUST 17, 2020

You can use Facebook Audience Insight, Google Alerts, and your event platform for this reporting and analysis. Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows. Track mentions on websites, blogs, social networks, etc. Polling Results.

Lead Scoring 352

Lead Scoring Lead Ranking Co-Registration Banners 352

Martech

SEPTEMBER 12, 2023

Salesforce unveiled Einstein Copilot, its newest AI integration , at the Dreamforce conference in San Francisco today. It should make Salesforce’s data and tools easier to work with and deliver analysis and information throughout the organization.

Marketing AI 123

Marketing AI Work Management Marketing Automation Services Marketing Management 123

InsightSquared

MAY 15, 2019

Gathering resources at my stage in career involves the practice of active networking, user conferences, sales leadership groups, slack channels, above par googling skills, and sheer grit to piece together a resource pool. Advanced analysis includes command of business intelligence tools and data standards.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans.

Contingency Planning 195

Contingency Planning Business Work Management Planning 195

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Customer journey analytics is a method of data analysis showing how customers engage with a business across a digital journey. And this requires a thorough analysis of your properties. Customer data visualization and analysis.

Analytics 135

Analytics Work Management Marketing Analytics Tools Marketing Management 135

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. Perform a gap analysis and resource audit. Metadata drives the experience and the analysis that you can harness within a DAM system.”.

Digital Asset Management 125

Digital Asset Management Work Management Marketing Management Brand Identity 125

KoMarketing Associates

FEBRUARY 6, 2018

Competitor Analysis. As detailed in a previous post , elements of competitive analysis include: Competitive keyword visibility (keyword ranking, position, search volume, etc.). Industry Analysis. Industry analysis provides more than just the broader perspective in how SEO-related keywords can be used for B2B client content.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Seismic

FEBRUARY 29, 2024

During those calls, it is also likely you’ll see a spare guitar or piano hanging out in your colleagues’ video conference background. Music education has been shown to enhance neurological development, discipline, pattern recognition, and spatial analysis. It’s not uncommon to have music playing as team members join a call.

Communities 105

Communities Education Conference Analysis 105

Outbrain

JANUARY 27, 2019

We must stay up-to-date and follow the latest tweets, keep up to speed on search conference recaps, watch the In-Office Hours Hangouts by Google, the list goes on an on…We can never get enough! Last year, I had the pleasure of speaking at one of the great SEO conferences in the UK: Brighton SEO. 1 SMX West. January 30-31, 2019.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. The tone was set for the entire conference with the opening keynote by Bob Woodward,” Olson said. Fake news and public relations.

Conference 48

Conference Generation PR Peer-to-peer 48

ClearVoice

MARCH 6, 2023

In their analysis, World Bank Group says, “Any adverse developments risk pushing the global economy into recession.” Keep your finger on the pulse by closely following industry blogs and news outlets, attending conferences, and expanding your professional network. With this backdrop, what can freelancers expect from the gig economy?

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Martech

JUNE 21, 2022

In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. That’s why marketers need to ensure their data collection, analysis, and activation processes are optimized from the get-go.

Data Hygiene 112

Data Hygiene Ideal Customer Profiles Conference Lead Scoring 112

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. The Thought Leadership Journey is Here to Stay. Metrics and Measurement have never been more important.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

JULY 29, 2021

Solis relies on digital analysis to guide his beliefs, as well as coined the term “Digital Darwinism.” Though he’s in the executive ranks at Salesforce, Solis still attends conferences as a keynote speaker. You’re about to find out when you listen to Brian Solis. Most recently, he was a top virtual presenter at Conga Connect 2021.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. Register now to get a copy of the handbook delivered right to your inbox.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130