KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). However, that simply isn’t the case, and the opposite is often true.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

SmartBug Media

MAY 23, 2019

Writing an inbound marketing book—and as we said in the first part of this series , you are using existing content to create a book, not starting a scratch—is more than copywriting and the actual words. Unless you are the chief marketer for a print operation (convenient!), Get on Amazon. Prepare for Publication. Hire a Printer.

Amazon 65

Amazon Copyright Planning Inbound Marketing 65

SmartBug Media

JANUARY 7, 2021

As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions. 2020 threw us (by us , I mean “the collective marketing leaders of the world,” us ) a freaking curveball that we’re all still feeling a bit crippled by.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Planning 98

Heinz Marketing

SEPTEMBER 9, 2020

By Kayla Beard , Marketing Intern at Heinz Marketing. Latane Conant, CMO at 6sense, just released the book #NoForms #NoSpam #NoColdCalls that targets a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

Budget Programs 89

Budget Programs Demand Generation Outreach Buyer Personas 89

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

The Effective Marketer

MAY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. Thank you, Amazon, for teaching us a lesson. appealed to me. Now go f@%$!

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 30, 2013

Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume.His His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Trade Shows.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume. His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Email Marketing.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

Hubspot

JUNE 1, 2023

Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). If you plan to start your own business like Allan Stolc, career coaching helps you learn important business management skills that’ll come in handy when you launch.

Tips 66

Tips Peer-to-peer PR Ideal Customer Profiles 66

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Stevens & Tate

OCTOBER 15, 2019

Think about Kraft, Amazon, Apple, Steve Carell or Servpro. Developing a brand must be part of the larger marketing plan for the company. Your marketing team will help you define what you are offering, how your target audience will benefit from it, what guarantees your offer, and what your unique selling proposition (USP) is.

Branding 40

Branding Brand Identity Buyer Personas Psychographics 40

Altitude Marketing

OCTOBER 21, 2018

Step 5: Create a Launch Communications Plan. So, it hires a B2B marketing agency to generate leads. And how does the market respond? Instead, It planned a product development strategy. finished developing the product that it started to think about how to go to market. Step 1: Create Your Buyer Personas.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Ill be posting my Amazon review soon.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show.

Gartner 100

Gartner Social Media Social Marketing Planning 100

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you havent read Jills best selling book yet, you should get a copy (you can read my review on Amazon or BN). What can marketing do to help?

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Heinz Marketing

DECEMBER 31, 2018

By Matt Heinz, President of Heinz Marketing. The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring every week, some of the best and brightest mind in the B2B sales and marketing world, today is absolutely no different.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. In the famous (though too often unheeded) words of Peter Drucker , “the business enterprise has two—and only two—basic functions: marketing and innovation.”

CMO 205

CMO Gartner Budget Programs Spending 205

Heinz Marketing

OCTOBER 26, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!

Top of Funnel 126

Top of Funnel Paid Search Agency Demand Generation Agencies Advertising Agencies 126

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? Marketers are reluctant to attend large gatherings. Marketers attend/are satisfied with virtual events.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Heinz Marketing

MARCH 15, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Management Peer-to-peer 107

Metadata

SEPTEMBER 19, 2022

So, you’ve started to see some encouraging signs from your latest marketing campaigns. Want to know why Amazon always seems to know which products to display that make you want to place a hundred orders every week (for stuff you don’t need and you know it)? You’ve done the keyword research. What else can you do?

Paid Content 52

Paid Content Marketing AI Paid Search Agency Work Management 52

SpotMe Blog

MAY 4, 2021

Trade shows. You might have all the perfect speakers, content, and experiences planned — but do you have the right platform and technology to deliver it? Planning a Conference? This year it offers its first all-digital show. Influencer Marketing Conference. Influencer Marketing World. Technology.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Circle Studio

NOVEMBER 21, 2019

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Brandpoint

AUGUST 26, 2019

The next big undertaking is getting your target market as excited about it as you are, and doing so is just about as hard as it sounds. If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Make a Plan. You’ve created your new, fantastic tech product.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

Sage Marketing

NOVEMBER 24, 2019

Business-to-business personalized marketing is all about people. As both consumers and as people, business buyers have already been exposed to personalization via Amazon, Neftlix, online grocery shopping, and day-to-day personalized consumer offers. Now that we have been reminded of a few examples, let’s think about your B2B marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Personalization Tips 52

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. Unfortunately, inbound marketing does require quite a bit of work. That’s where inbound marketing agencies come in. close rate.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Heinz Marketing

NOVEMBER 2, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!

Top of Funnel 116

Top of Funnel Terms and Conditions B2B Sales CMO 116

Heinz Marketing

OCTOBER 18, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!

Top of Funnel 101

Top of Funnel Digital Marketing Funnels Lead Ranking B2B Sales 101

Single Grain

JULY 5, 2023

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Outgrow

SEPTEMBER 16, 2021

Welcome to the Marketer Of The Month blog! We recently interviewed Dr. Wei-Shin Lai for our monthly podcast – ‘ Marketer of the Month ’! Her go-to advertising or marketing strategy for SleepPhones. Her go-to advertising or marketing strategy for SleepPhones. How affiliate marketing has helped her business .

Branding 52

Branding Brand Identity Advertising Agencies Outgrow 52

Hubspot

DECEMBER 3, 2012

Public votes on submissions determine each week's winners, which are either rewarded with prizes including HP Spectre XT laptops and $500 Amazon gift cards. which ZHP can use to expand its marketing database. We love how well the contest catered to Emailvision's target audience -- email marketers! 5) High Point Market.

Examples 28

Examples Guidelines Trade Show Merchandising 28

Outgrow

JANUARY 25, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Mike Lieberman for our monthly podcast – ‘ Marketer of the Month ’! Starting out in marketing – what worked and what didn’t 2. Technology’s impact on marketing – how things have changed in the last 20 years 3.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. That sounds expensive.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. That sounds expensive.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52