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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via ComputerWorld. Via eMarketer.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

As I write this post his book is ranked in the top 100 of Amazon Best Sellers. Get your copy of The New Rules of Marketing & PR on Amazon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Congrats David!

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B2B Lead Generation Blog: New Book on Corporate Blogging

markempa

I will post a review on Amazon soon. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers. I will post a review on Amazon soon. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.

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B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

Ill be posting my Amazon review soon. Ill be posting my Amazon review soon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 If youre a small business owner (or plan to be one in the future) youll want to put this book on your reading list. It’s great. It’s great.

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B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

MB) Download a free chapter For the real thing, order on Amazon. Update: The book made its debut in Amazons top 100 (sales and marketing books) today. MB) Download a free chapter For the real thing, order on Amazon. Update: The book made its debut in Amazons top 100 (sales and marketing books) today.

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B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

markempa

Im awaiting an official release date but Amazon currently shows April 15th. Im awaiting an official release date but Amazon currently shows April 15th. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 yes thats Tax Day. To those who have already pre-ordered the book, thanks!

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B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

markempa

If you havent read Jills best selling book yet, you should get a copy (you can read my review on Amazon or BN). It was also picked as one of the best new business books on the market by Jack Covert of 800CEORead and is #3 sales book on Amazon today. Entrepreneur magazine (February 06) says is a must read for sales managers.