article thumbnail

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. It’s great for niche-focused services like Amazon listing optimization software. Trade Shows. of its marketing budget for events.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Cold Calling. Trade Shows. For more information about the book, check it out on Amazon and on the book’s website. The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Social Media Advertising. Display Advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Cold Calling. Trade Shows. For more information about the book, check it out on Amazon and on the book’s website. The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Social Media Advertising. Display Advertising.

article thumbnail

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As I write this post his book is ranked in the top 100 of Amazon Best Sellers. Get your copy of The New Rules of Marketing & PR on Amazon.

PR 120
article thumbnail

B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.,

article thumbnail

B2B Lead Generation Blog: New Book on Corporate Blogging

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I will post a review on Amazon soon. I will post a review on Amazon soon. This is the perfect time to release a book on corporate blogging.

article thumbnail

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ill be posting my Amazon review soon. Ill be posting my Amazon review soon. It’s great. It’s great.