Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Backed by stories, the purchasing manager decided it was time to reconsider buying habits. Articles were created in real-time for selling conversations rather than to gain brand awareness. According to CSO Insights, 54.9%

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

BenchmarkONE

DECEMBER 28, 2022

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. Or noticed that for just a small amount more, you can add a few more features to that software you’re purchasing? You’ve been upsold. .

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Martech Advisor

AUGUST 20, 2019

In this article Johan Boström, Founder, inRiver, analyzes how top brands were able to successfully compete against Amazon this year around Prime Day 2019, and focuses on how to implement agile marketing to remain competitive with ever-changing consumer expectations. But, Amazon isn’t the only winner in this retail race.

Amazon 51

Amazon Top of Funnel Cross-Selling Buyer Personas 51

Sprout Social

FEBRUARY 12, 2024

This shift underlines a universal truth: trusted figures influence our purchase decisions. Increases brand awareness Brand awareness is the foundational element in the consumer decision-making process. It sets the stage for everything else—interest, consideration and finally, the decision to purchase. It has to be strategic.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 102

KoMarketing Associates

SEPTEMBER 10, 2019

Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. If you want an example of a company that does this right, look to Amazon. Part of offering robust self-service options to your customers is giving them all the information they need to make an informed purchase.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Valasys

MAY 9, 2024

It takes second place when it comes to purchasing power parity economy. It is one of the largest consumer markets, where people have the highest purchasing power. Equal benefits are given to the manufacturers here as they can access the active buyer’s directory for their product selling.

Buy 40

Buy B2B Cross-Selling High Quality Lead 40

Convert

AUGUST 20, 2020

Behavioral targeting mines metrics like: Frequently visited pages Webpage Viewing times Clicks Web searches Transactions Purchase behaviors Length of session. Engagement is a critical step in the conversion process. For example, you have an ecommerce site that sells shoes. Key #5: Cross-Selling and Upselling.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

DiscoverOrg

APRIL 25, 2017

When a new CTO joins a company he or she is likely to make new technology purchases. Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. Historically, salespeople spend just 33% of their day selling. Myth 2: All Purchased Data Is Old and Useless. Do you have any case studies?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Did you know that Amazon accounted for more than half of all Black Friday sales last week?) Cross-device matching and cross-channel identity matching (a.k.a.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Huptech Web

APRIL 1, 2024

Make purchases. They repeat the process, purchasing more products. That’s when you realize that the customer journey experience never truly ends— not even after a purchase. Today, you’ll learn what happens after a purchase— the post-purchase scenario. They discover your brand. Explore your store.

Order 52

Order Optimization Loyalty Lead Scoring 52

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Convince & Convert

SEPTEMBER 18, 2015

Upsells and Cross Sells. Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase. Here’s an upsell email from Verizon: And here’s a cross sell from Amazon, promoting a specific range of products: Appointment Reminders.

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. Founder of Amazon, Jeff Bezos, has the goal to be the “most customer-centric company on Earth”. This ambitious mission-statement drives all of their innovations from delivery drones to Amazon Prime. The average consumer today is empowered.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Hubspot

APRIL 2, 2021

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Let's dive into this process of which so many of us are on the receiving end. Programmatic buy – The buying process is done using automated technology. That's where media buying comes in. Media Buying Tips.

Buy 88

Buy Work Management Cost Per Thousand Marketing AI 88

Digilant

DECEMBER 22, 2020

Many factors go into how many interactions with your brand a consumer will have before making the purchase: sales cycle, price, brand perception, brand loyalty, consumer demographics. For example, one cannot exclusively compare the number of touchpoints required before a consumer purchases new shampoo versus a new car. Paid Search.

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52

NetLine

OCTOBER 2, 2023

To translate effective content personalization marketing into positive purchasing behavior, here’s what you need to know—complete with recent examples. They use data about what you interact with and like in order to improve the sales process. They are particularly beneficial for upselling and cross-selling.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Sprout Social

SEPTEMBER 22, 2021

With so many avenues for consumers to make purchases and interact with their favorite stores, merchants have to engage with customers anywhere and everywhere. Conversational commerce represents the use of technology by merchants to engage with customers in real-time, assisting in the purchasing process. Via smartphone.

Conversion 86

Conversion Cross-Selling eCommerce Paid Search Agency 86

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy. What is Upselling?

Cross-Selling 69

Cross-Selling eCommerce Bundling Customer Satisfaction 69

Optinmonster

NOVEMBER 1, 2023

A very clear CTA will move your users to take the next step in your sales process. Thank You Page Example #2: The “Lead Nurturer” You can also use your thank you page to begin the lead nurturing process right away. Here’s an example of how Amazon does it. After all, why wait?

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Hubspot

AUGUST 30, 2023

Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. 79% reported that AI helped them focus more on the selling part. So, the more user data you collect and process, the better you can personalize the pitches or send relevant product offerings to potential customers.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Hubspot

DECEMBER 9, 2014

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. 3) Cross-selling related products.

Amazon 28

Amazon eCommerce Cross-Selling Companies 28

Convert

JANUARY 19, 2022

Plus, when you factor in the increased competition that emerged during the pandemic, selling more can feel like a distant dream. Want to Sell More? Selling more doesn’t mean you only have to optimize for acquisition. 6 Things You Can Do Today to Make Your eCommerce Product Pages Sell More. The best part?

Product 52

Product Optimization Tips Paid Search Agency 52

Customer Experience Matrix

DECEMBER 14, 2016

The Venn in BlueVenn The unified database process, a.k.a. This sort of identity resolution is a batch process that runs overnight. BlueVenn offers several options for defining customer segments, including cross tabs, geographic map overlays, and flow charts that merge and split different groups. but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

ClickZ

JUNE 1, 2020

Most marketing teams are in the process of figuring out how to reach a level of proficiency to move from, say, Level 0 to Level 2. But the big challenge for any marketer working at scale is managing all these AI-powered sell-side platforms in a systematic way. Why not hand over the orchestration of your cross-channel campaigns to AI?

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

ClearVoice

MAY 6, 2021

Behavioral targeting is a marketing process that transcends demographic data and focuses on specific behaviors, using that information to create more robust user profiles. Since every purchase journey differs, including for the same customer, it is helpful to have this ability to track behaviors on each conversion path.

Ad Frequency 77

Ad Frequency Cross-Selling Ideal Customer Profiles Demographics 77

ConvertKit

OCTOBER 29, 2021

Start selling within minutes. ConvertKit Commerce is ready-made to help you sell digital products. Isn’t it just for big ecommerce giants like Amazon? Offer a free gift with each purchase : perfect for those who have smaller value items to give away. For example, a free mini ebook with each course purchase.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

LeanData

OCTOBER 5, 2021

Hybrid/virtual selling is an accelerant. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. The GTM processes might be complex, but the buyer journey has to be simple. Rather, it’s time to merge disparate stacks and adopt the RevTech stack. How hybrid?

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

SmartBug Media

MAY 11, 2021

No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. What has changed over the years are the strategies you implement at every stage of the email marketing process. You create an email campaign. You launch the campaign. A predetermined subscription length.

Marketing AI 59

Marketing AI Email Marketing Marketing Strategy Marketing & Strategy 59

Hubspot

SEPTEMBER 27, 2023

The subscription management software should automate the billing process, generating invoices based on the subscription terms and sending them to customers. The software should also offer flexible billing options, such as one-time or recurring payments, and integrate with popular payment gateways to securely process customer payments.

Work Management 63

Work Management Budget Programs Churn Rate Allocation 63

Huptech Web

JUNE 9, 2023

Embrace Automation and AI: Leverage automation and artificial intelligence tools to streamline processes, analyze large datasets, and enhance marketing efficiency. Remember, data-driven marketing is an iterative process, so keep learning, adapting, and evolving your approach based on insights gained from data analysis.

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

Hubspot

AUGUST 28, 2019

At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. For instance, if you purchase a glove on their site, you'll receive an email with the following message -- "Need a bat?

Order 97

Order Template Examples Effectiveness 97

Convert

MAY 24, 2022

To secure a significant market share and kill off competition (think Amazon). One of the factors is due to the relatively high Selling, General, and Administrative Expenses (SG&A) expenses in % of its revenue…SG&A expenses for managing online orders and returns, digital marketing and supply chain improvements.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

The Lead Agency

AUGUST 20, 2020

Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. Even in industrial and manufacturing industries, 67% of purchases are influenced by digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. 70% of B2B decision-makers say they are open to making new, fully self-serve or remote purchases in excess of $50,000 online. B2B Customers are Buying Big Online.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Engagio

DECEMBER 12, 2019

Let’s look into how someone could automate various real life examples like audience expansion, nurture, and upsell or cross-sell. We all want to grow, and in order to grow you have two options: sell more into your install base or acquire new logos. Audience Expansion. Audience Expansion is a top-of-funnel use case.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62