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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

“As audio continues to evolve and gain traction, you can expect to hear new innovations around data, measurement, attribution and, crucially, about the ability to assess podcasting’s contribution to KPIs in comparison to other channels in the media mix,” said IAB CEO David Cohen, in his opening remarks.

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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

B2C short for (business to consumer) marketing refers to the approach of selling goods and services directly to consumers. Some of the popular examples of these companies are Sendx.io (SaaS), Mywish (eCommerce), Amazon (Ecom and Saas combined) etc. What is B2C Marketing? Sky's the Limit! And lot’s more.

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Four free ways your CRM can drive more value across the business

Velocity Partners

Despite their versatility, most folks only ever realize a fraction of their potential (whether that’s slicing open Amazon packages or storing lead data). 2: Target your marketing segments more effectively Now you’ve refined your ICP, you can use it to segment your customer base to get more timely and personalized with your outreach.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

It fosters creativity and is valuable in creative fields and novel problem-solving,” according to data marketing service TechTarget. Hello, Amazon and Spotify!) This segmentation enables marketers to tailor their messaging and offers to each group, increasing the likelihood of conversion.

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Retail Media: What You Need to Know

Digilant

Perhaps most famously embodied in Amazon Sponsored Products ads, retail media advertising involves the targeted placement of brand ads and promotions to engage shoppers directly at the point of purchase intent. What Is Retail Media? At its most basic level, retail media advertising refers to advertising on retailer websites and apps.

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The Top 6 AI Tools for Facebook Ads

Anyword

AdEspresso enables split testing of multiple variations of an ad, beyond the limit of six provided by Facebook’s Automated Ads service. For instance, their “Dynamic Ads” feature allows you to deliver different ads to different customers based on segments that you define. In addition, AdEspresso provides several targeting technologies.

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Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know

Hubspot

In July 2020, Hulu announced Hulu Ad Manager , a self-service advertising platform designed for smaller advertisers with limited budgets. How to Use Hulu's Ad Service. Currently, Hulu's self-service solution is in the beta phase. On Hulu, you're only limited to video commercials if you're using the self-service option.