IAB Podcast Upfront highlights rebounding audiences and increased innovation
Martech
MAY 10, 2024
“As audio continues to evolve and gain traction, you can expect to hear new innovations around data, measurement, attribution and, crucially, about the ability to assess podcasting’s contribution to KPIs in comparison to other channels in the media mix,” said IAB CEO David Cohen, in his opening remarks.
Let's personalize your content