Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Direct competitors offer similar products and/or services as your business. Indirect competitors target the same market or customer segment, but offer a different product or service.

SWOT 102

SWOT Comparison Peer-to-peer Analysis 102

PureB2B

FEBRUARY 25, 2018

Segmentation and Personalization. The days of one-size-fits-all marketing messages are long gone, as modern marketers take advantage of segmentation and personalization tactics and technologies to reach their buyers and drive them towards conversion goals. Creative Services / Agency. Professional Services. Value Offer.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

Segmentation and Personalization. The days of one-size-fits-all marketing messages are long gone, as modern marketers take advantage of segmentation and personalization tactics and technologies to reach their buyers and drive them towards conversion goals. Creative Services / Agency. Professional Services. Value Offer.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). Even agencies, though they may be able to offer a broader range of services, generally should (and do) focus on specific market segments.

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Directive Agency

FEBRUARY 28, 2022

We know that B2B references the practice of selling products or services to other businesses. B2B SaaS narrows that down into selling software-as-a-service for B2B companies. When searching for a product as a consumer, you are likely to search for terms related to a product or service you’re interested in purchasing.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Webbiquity

APRIL 14, 2020

One fascinating breakout is how the tech sector is being impacted differently than other B2B segments, outside of healthcare (healthcare-related businesses are facing their own, unique demand impacts in response to this pandemic). But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments?

Marketing Budget Creation 340

Marketing Budget Creation Paid Content Planning Peer-to-peer 340

SendX

MARCH 5, 2021

Here you can segment your audience and create personalized offers. Courier services simply reminded them that they exist. For comparison, Facebook is 45 times less. In addition, email marketing services provide split testing capabilities. Segmentation The key to selling is understanding user pain points.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

ClearVoice

JUNE 11, 2020

Your task: Entice the world to use your new client’s services. Remember: Marketing educates and inspires your readers to realize the value in the service they’re exploring, then take action. “With services, you’re selling an experience.” When do writers write about services? The challenge?

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

SendX

SEPTEMBER 3, 2020

They want to be able to shop seamlessly, receive their packages in a few days—without a fee—, get excellent customer service and all at a fair price. Maximizes profits from each segment People’s willingness to pay for a product varies incredibly. Meaning, you’re making the most of each transaction from all segments.

Personalization 195

Personalization Budget Programs Pricing Price 195

Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Location If you don’t provide your service or product to their location, they will never be your customer — so downgrade their lead score accordingly. Need more ideas? Just ask your SDRs.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

SendX

MAY 21, 2021

B2C short for (business to consumer) marketing refers to the approach of selling goods and services directly to consumers. In this scenario, the segmentation , automation and micro targeting as a marketing strategy advances considerably. What is B2C Marketing? Sky's the Limit! And lot’s more. Strong points Automated workflow templates.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Martech

JANUARY 18, 2024

AtData’s AtData Quality Score lets organizations segment and qualify their customer databases. Ada and Dixa have partnered to enable customer service teams to provide instant resolutions, continuous improvement and elevated agents. Get MarTech! In your inbox. Business email address Subscribe Processing. See terms.

Marketing AI 103

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 103

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 86

Analysis Marketing AI Examples SWOT 86

Marketing Insider Group

JULY 20, 2021

Surprise fees, low-price tunnel vision, lack of customer segmentation, and ignoring competitors are common mistakes made in the B2B pricing process. In short, it’s the method by which you determine the price of your product or service. If you’re selling a consulting service, your value metric would likely be per hour.

Pricing 358

Pricing Price B2B Buyer Personas 358

TrustRadius Marketing

JUNE 20, 2022

This helps you optimize how your product or service is positioned within your niche market. 10 Audience segmentation Insights reports Search tool Expensive premium plan Feature availability No add-ons for the free plan Followerwonk 8.7/10 See a full comparison of FollowerAudit plans here. Click here to read FollwerAudit reviews.

Social Media 116

Social Media Analytics Work Management Media 116

sagefrog

APRIL 16, 2024

Offering detailed product information and comparisons during the consideration stage can help prospects make informed decisions. This is often when they become aware of your product or service through marketing efforts, recommendations, or online searches. Awareness At this stage, the buyer recognizes they have a problem or a need.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

B2BMarketing.net

MAY 20, 2024

Those in attendance will know just how highly subscribed this event was, with representation from technology, professional services, real estate, and everything in between. By comparison, a commercial marketer is not a marketer who is primarily occupied by achieving tactical wins, or results in one isolated metric.”

Account Based Marketing 52

Account Based Marketing Marketing & Strategy ABM B2B Sales 52

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Optinmonster

AUGUST 13, 2021

Before we dive into the list, though, let’s take a quick look at what ActiveCampaign has to offer so we can do a true comparison. And while they have a great support team, users have complained of spotty service. We’ve picked the best and most popular email service providers (ESPs) in the market that rival ActiveCampaign.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Tomorrow People

JUNE 14, 2022

Even though indirect and replacement competitors provide a different product or service from yours, analysing them could lead to unexpected opportunities for growth and innovation. Direct interviews: You may interview customers who currently use (or no longer use) a competitor’s product or service. This is product development.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Incorporate more video content. Work on mastering SEO and website optimization.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Contently

MARCH 30, 2022

Battlecards are concise compilations comparing a company’s products, services, features, and pricing to one or many competitors. Target customers, markets, segments, and opportunities. Competitor analysis and comparison. Customer- and segment-specific value propositions. What are battlecards?

Top of Funnel 206

Top of Funnel Content Marketing Funnels Marketing Prospects 206

Contently

FEBRUARY 8, 2023

” You can see “car maintenance cost” and “car service” both do well. Google Trends also enables you to parse search results by geography for further segmentation, which is useful for targeted pay-per-click campaigns. Look to Google Discover on mobile devices to sift for more contextual ideas.

Marketing AI 209

Marketing AI Trends Google SEO 209

Conductor

NOVEMBER 4, 2021

This November, we’re releasing new ways to quickly and easily add Schema Markup to your content, manage your SEO and Content workflows, view and segment your paid and organic, and custom segments, all in the platform. With Segment Comparisons in Conductor , users can track and compare their segments head-to-head.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. Have any of my metrics changed over time? Any significant dips or spikes that require attention?

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

Martech

MAY 10, 2024

“As audio continues to evolve and gain traction, you can expect to hear new innovations around data, measurement, attribution and, crucially, about the ability to assess podcasting’s contribution to KPIs in comparison to other channels in the media mix,” said IAB CEO David Cohen, in his opening remarks.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 86

SalesIntel

MARCH 14, 2023

Even when they are qualified, if you can’t properly segment your audience on firmographic and technographic references, the effectiveness of your outreach will suffer. Segmenting your audience makes it much easier to create relevant content that is used to convert prospects into leads and customers.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Martech

AUGUST 16, 2023

They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys. A well-designed FAQ section, a (helpful) chatbot, actual live chat on your website , and easily accessible customer service can fulfill this need.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management B2B 96

Martech

APRIL 4, 2024

Enhanced forecast accuracy insights with AI Comparison. As a result, this is invaluable for sales leaders as it provides a clear comparison between average manual forecast submissions and actual sales outcomes, revealing trends and discrepancies. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Velocity Partners

JULY 26, 2023

2: Target your marketing segments more effectively Now you’ve refined your ICP, you can use it to segment your customer base to get more timely and personalized with your outreach. Is it helping your service agents provide a better experience when speaking to customers? Let’s say that you sell accounting software.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

Marketing Insider Group

JULY 7, 2020

Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account. Clarify your goals and objectives.

Account Based Marketing 291

Account Based Marketing ROI ABM Budget Programs 291

Martech

JANUARY 21, 2022

This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Can we segment and view accounts by multiple criteria? 24/7 vs. 8/5)?

Account Based Marketing 112

Account Based Marketing Marketing Automation Services Marketing Management Vendors 112

Content Standard

NOVEMBER 10, 2017

Every piece of advice, every “how-to” article, every case study, every conference features marketing segmentation and the much-feared younger generation, with experts showing how they’ve reached—and kept—that all-important millennial audience. So is marketing segmentation by generation a broken strategy?

Segmentation 54

Segmentation Peer-to-peer Advertising Agencies Paid Search Agency 54

Inbox Insight

OCTOBER 27, 2023

This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. Refining your targeting When it comes to organizing your accounts into target segments, intent data can increase accuracy and efficiency.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Analyze and segment data Of course, insights alone cannot power an effective sales pipeline or marketing campaign.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SmartBug Media

JUNE 6, 2024

Enriched by HubSpot's extensive data, these AI tools are dedicated to streamlining marketing, sales, and service operations with personalized solutions. So instead of scratching your head over comparisons, let HubSpot's adaptive testing do the heavy lifting. So, what can you achieve with HubSpot's AI-powered tools? The result?

Marketing AI 59

Marketing AI Enterprise Management Tools Data Hygiene 59