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Now is the Time for Digital Transformation

Kaon

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Trade Shows.

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The Importance of an Email Marketing Database for a Business

SendX

According to Hubspot , co-marketing is a process that involves two or more companies working together to reap the benefits of their combined efforts. So the companies promote shared offers and get behind each other’s marketing efforts. This is co-marketing. To build your email list, you can run a promotion on your partner’s website.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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When will B2B trade shows and in-person events return?

Biznology

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. If you’ve been staring down the number of leads you drove from last year’s shows, asking yourself when trade shows come back, I am afraid that I have very bad news for you.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

All of the normal activities we do within our job and organization – from trade shows to handling customer service requests – must be set aside to begin to think about how we can change our perspective on what we have to give our audience. Saying “Take our 5-minute survey to win a $100 Amazon gift card!”