The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. That’s what this book is all about.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. About the Author Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel , a consultancy that helps SaaS teams reach and retain high lifetime value customers.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The methods within this book are simple, authentic, and effective. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 3, 2023

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book How do you break through the noise? With this book, you’ll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work. Douglas Burdett, host of The Marketing Book Podcast.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. Robert Rose is the Chief Strategy Advisor of the Content Marketing Institute and the CEO and Chief Strategy Officer of The Content Advisory , a content marketing consulting firm.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Although most marketers and agencies spend huge chunks of their budgets on Google, Facebook, and Amazon, 65% of them want alternatives. Microsoft Advertising.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Hubspot

OCTOBER 20, 2017

According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market. Getting Started With Amazon Ads.

Amazon 76

Amazon Cost Per Click Paid Search Agency Ads 76

Marketing Insider Group

OCTOBER 23, 2015

This week my good friend Carlos Hidalgo released his first book called Driving Demand. According to Carlos: The book is a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. In support of the book launch, I interviewed Carlos about his life, his work, and of course the book.

Demand 100

Demand Demand Generation Work Management Marketing Management 100

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. He’s the author of seven Amazon bestselling books about digital transformation, customer engagement and leadership. He hosts the CIO In The Know podcast. LinkedIn: Tim Crawford (5.9K

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 9 Chuck Brooks Brooks Consulting International Contact Chuck Brooks Score: 39.64

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Amazon | 800-CEO-READ | Barnes & Noble. Source: Amazon.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

Vision Edge Marketing

APRIL 25, 2023

These can include training programs, consulting services, and other support services that help customers get the most out of their investments with your company. Amazon is probably one of the best examples of a company that used an adjacent market strategy. It racked up its first book sales in 1995.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Zoominfo

JUNE 12, 2019

Leading off our list is sales consultant and coach, Jeb Blount. Jeb is also a renowned author, having written eight hard-hitting books on sales development, including the best-selling, Sales EQ: How Ultra-High Performers Leverage Sales Specific Emotional Intelligence to Close the Complex Deal. Check them out! Twitter Followers: 124k.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

ConvertKit

DECEMBER 10, 2020

If two books are about the same topic, but one is 30 pages long and the other one is 150, the price should reflect that. Amazon’s Kindle Direct Publishing. Amazon lets you self-publish ebooks through their Kindle Direct Publishing platform. Image via Amazon. Selling your ebook on Amazon is certainly less than ideal.

Pricing 127

Pricing Price Screencast Amazon 127

Marketing Insider Group

JANUARY 24, 2023

Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Biznology

MARCH 18, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Yet, I am happy to report that I bought my first new novel in a long time at one of the only book stores left on Haight Street just the other day. Most of all, similar to the book titled Slack.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Thinkers360

FEBRUARY 2, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 5 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 50.73

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Marketing Insider Group

JANUARY 18, 2021

Amazon and the Wall Street Journal have both been in lawsuits regarding website accessibility, along with others. Set up a quick consultation , and I’ll send you a free PDF version of my books. The ADA is a strict liability law, so there’s little to no room for excuses or violations of the standards for accessible design.

Marketing Websites 263

Marketing Websites Guidelines Paid Search Agency Internet Marketing 263

Envy

JUNE 29, 2022

As anyone who is interested in AI knows, Amazon & AI go hand-in-hand. We mean, it really makes a lot of sense… Just think of the last time you made a purchase on Amazon and ended up buying 10 more things due to their recommendations. It covers multiple parts of the Amazon landscape as well, from Amazon AppFlow to Amazon SageMaker.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Marketing Insider Group

JUNE 2, 2020

Promoted listings on shopping websites like eBay or Amazon. Set up a quick consultation , and I’ll send you a free PDF version of my books. Native advertising looks somewhat similar to a traditional ad, and most users will be able to immediately identify it as such. Recommendation widgets at the end of blog posts.

Paid Content 277

Paid Content Rules Content Ethics 277

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. So you can be a Prime retailer on Amazon (with one- or two-day delivery) without having to warehouse yourself. They’re not an agency or consultant. They’re not a freelance marketplace.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

nDash

OCTOBER 13, 2022

It’s not possible to read every book on your topic. Search features such as Google Books and Amazon’s “Look Inside” can help. The books’ information can improve your pitch. If none of the tools listed above help, you can try consulting experts in the field. Public information sources.

Research 98

Research FAQ Training Amazon 98

Marketing Insider Group

JULY 1, 2020

Offering personalized product recommendations is highly effective for instance – in this case brands like Amazon and Netflix do it best with complex algorithms that do so for every user. Set up a quick consultation , and I’ll send you a free PDF version of my books. Transition engagement into lead generation.

Lead Ranking 328

Lead Ranking Lead Scoring Planning Leads 328

SocialPilot

DECEMBER 6, 2023

Why should a business get you to consult on their social media strategy? Don’t get me wrong – self-branding isn’t all about just being an external contractor or consultant. Ask any consultant or agency and they’ll tell you the referrals that they get from past clients are the most qualified leads they come their way.

Personalization 89

Personalization Brand Identity Branding Tips 89

Heinz Marketing

MARCH 28, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Pre COVID, a group of my friends started a book club where we’d meet in person once a month to discuss the book. Pre COVID, a group of my friends started a book club where we’d meet in person once a month to discuss the book.

Amazon 73

Amazon Opinions Communities Consulting 73

Marketing Insider Group

OCTOBER 11, 2019

With the launch of Mean People Suck coming up here on October 25 (get your copy now on pre-sale and get my last two books free), I thought I would share 14 of the books that inspired Mean People Suck the most. This book is focused on the topic of creativity and how ideas can transform any situation. Heskett, W. Schlesinger.

Customer Satisfaction 38

Customer Satisfaction Startups Work Management Loyalty 38

Liveintent

APRIL 24, 2018

Amazon was responsible for 44% of all US ecommerce sales last year and net revenue was almost $178 billion , up from $135.99 CEO Jeff Bezos, recently announced that Amazon Prime had exceeded 100 million paid Prime members globally – 64% of members reportedly make up U.S. Amazon knows its peeps and you should too.

Amazon 79

Amazon Cross-Selling Eye-Tracking eCommerce 79

Marketing Insider Group

FEBRUARY 24, 2021

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. Set up a quick consultation , and I’ll send you a free PDF version of my books. While you may assume that your site is accessible to those with impairments, the reality is, most are not.

CMS Development 288

CMS Development Barriers Act-On User-Generated Content 288

Heinz Marketing

DECEMBER 7, 2017

This week I’m thrilled to feature Juli Bacon , President of JB Consulting Systems. Remote Desktop Connection, dropbox, google maps, hotels.com, Alaska air, Expensify, Amazon and my banking aps. I read 3-4 books a week. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Depends on where I am.

Consulting 53

Consulting Work Management Marketing Management Training 53

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

Friedman , economist “Start working with your prospects as if they’ve already hired you.” ― Jill Konrath , sales strategist and consultant “Don’t find customers for your products, find products for your customers.” ” ― Jeff Bezos , CEO, Amazon “People don’t want to be sold, they want to be served.”

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Why Write an Ebook instead of a Printed Book? of total US book sales in 2009 to 5% of the market in the first quarter of 2010. Who qualifies?

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Writing on the Web

MAY 27, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. 2015 Indie Excellence Awards : Accountability Leadership (Best Leadership Book 2015). Congratulations, Di! to not do it?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Contently

NOVEMBER 29, 2021

Watch out for e-books that promise you’ll earn cash while you sleep. It’s easy for people to buy a lot of followers and say, that’s why I’m doing the course,” explains Neal Schaffer , social media consultant and author of The Age of Influence. “If How to filter out social media scams. First, the ugly.

Social Media 170

Social Media Media Viral Marketing Class 170