Contently

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Hubspot

FEBRUARY 4, 2021

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. This ensures that the top result on the SERP is most likely a link to an Amazon page. Update your content. Here's an example.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

Adobe Experience Cloud Blog

JANUARY 9, 2020

Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). Google is a free keyword research tool in itself.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Adobe Experience Cloud Blog

JANUARY 25, 2018

In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. Which directly contributes to why video content tends to rank better than regular blog posts. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Identifying the SERP features you really want For our whitepaper research, we pretty much tracked every feature under the sun, but you certainly don’t have to. Using STAT’s segmentation tools Setting up projects in STAT means making use of the segmentation tools.

Intent 54

Intent SERP Stats Tagging 54

Walker Sands

OCTOBER 26, 2018

Below are five free, easy-to-use tools to help you come up with your next great content idea. 5 Online Tools for Ideating New B2B Marketing Content. So if you’re looking for tangential ideas, scroll down to the bottom of the SERP. These are the assets that set your content marketing apart from the pack. Google search results.

Tools 40

Tools CMS Development Generation Amazon 40

seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. Still, they can be the very reason your blog gets more audience. Always a good idea to evaluate the words that automated keyword tools like SEMrush and Ahrefs suggest.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Adobe Experience Cloud Blog

MARCH 22, 2018

It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload. The results of that constant investigation is displayed in every search engine results page (SERP).

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

The Lead Agency

SEPTEMBER 13, 2020

However, case studies, white papers, and blog posts will likely not be enough to continue to engage them in 2021 and beyond. Interactive Tools Quizzes, calculators, and other assessment-type tools not only engage the audience, but they also allow the business to learn more information about the audience and their values and pain points.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Image packs happen to be another valuable piece of real-estate on SERP. Knowledge Panels.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Snag some good suggestions from keyword research tools Lots of folks like to use the Google Keyword Planner to help them get started. Are you up against SERP monsters like Amazon? How much SERP space are they taking up? Competition.

Keywords 60

Keywords Intent SERP Ad Building 60

Content Marketing Institute

OCTOBER 11, 2018

However, the last-touch voice commerce experience has yet to reach the mass adoption levels that retailers like Amazon initially envisioned. For example, as a blog post by U.K.-based Read: Inside LEGO’s Amazon Voice Strategy. Amazon’s Skills arena is tough. Click To Tweet.

Activities 100

Activities Marketing AI Enterprise Management Paid Search Agency 100

ClearVoice

SEPTEMBER 23, 2019

Furthermore, studies have shown that approximately 13 percent of all households in the United States own a smart speaker, such as Google Home, Amazon Echo, and the Apple HomePod. Several of the attendees were Amazon employees that worked on the Alexa team. He disclosed that he was going to be working for Amazon upon graduation.

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

Navigate the Channel

DECEMBER 7, 2022

With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail. If your customers want payment flexibility, BigCommerce offers the ability to process Apple Pay, Google Pay and Amazon Pay.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? So, most importantly, to understand this blog, you need to be aware of SEO, which stands for “ Search Engine Optimization. Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

seo.co

APRIL 21, 2022

Assuming you have a process in place for auditing a company’s site, it shouldn’t take you more than 20 minutes to conduct a fairly in-depth analysis with flashy charts and graphs on things like SERP rankings, keywords, domain authority, backlinks, and errors. LinkedIn offers fertile ground for SEO agencies and business owners. Tap Into OPA.

Ideal Customer Profiles 104

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 104

Salesforce Marketing Cloud

OCTOBER 20, 2021

Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Use a keyword research tool such as Ahrefs, SEMRush, or BuzzSumo ; there are a few that aren’t too costly. Learn more. SEO is not only for Google.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Moz

JANUARY 1, 2019

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. Tools to discover questions 1. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility. Same goes about "How do you use a CRM?"

Research 59

Research Optimization SERP FAQ 59

Stevens & Tate

APRIL 30, 2019

The following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Multiple tools that track the Google search results have been showing an increase in the percentage of time that Google shows image results in the core we b search results.

Trends 41

Trends Paid Search Agency Advertising Agencies Mobile Advertising 41

Hubspot

MARCH 6, 2017

What is blogging? Why does blogging matter? Email tool. Conversion tool. If you've never made a website before and aren't entirely comfortable with the technical elements, there are a variety of free tools and services to help you get started. Do-It-Yourself Tools. Why isn't my website appearing in Google?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Digilant

SEPTEMBER 9, 2021

As marketers, we all know the importance of landing on the first page, ideally within the first five spots, of a search engine results page (SERP). In that case, paid search advertising is another great tool to ensure that when consumers are browsing the web, they see your brand first. . What is paid search marketing? Shopping .

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52

Webbiquity

SEPTEMBER 3, 2019

Not only must developers compete against dozens of other all-in-one suites and special-purpose SEO tools , but also continually adapt to the changing nature of search, whether that’s the increasing importance of voice search or the thousands of changes Google makes to its algorithms each year. The Products. The Company. The Launch.

Work Management 40

Work Management Marketing Management Software iProspect 40

Whale Pages

APRIL 1, 2020

Site speed will have an impact on your SaaS company’s organic ranking in serps. AWS (Amazon Web Services) is one of the most popular cloud hosting options for SaaS companies looking for a digital home for their applications. This suite of tools makes Google Cloud Services a popular option for many SaaS founders.

Enterprise Management 52

Enterprise Management Marketing Management Paid Search Agency Companies 52

Hubspot

MAY 14, 2019

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. Contextual Marketing. Voice Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Marketing Insider Group

JULY 31, 2023

Google uses a variety of factors to decide what makes a source worth displaying on its search engine results pages (SERPs). Whether it’s a reckless claim in a blog post or a misleading stat in a press release, consumers are well aware of the doubtful quality of much of the online content they encounter.

Advertising Agencies 214

Advertising Agencies Marketing AI Paid Search Agency Tips 214

Convert

NOVEMBER 17, 2021

The traffic that comes to this content, which can be videos and blog posts, should be linked to your product pages. For example, if you sell coffee, you can have “Christmas coffee recipes” as a pillar page and link to blog posts that go in-depth on various ingredient-themed Christmas coffee recipes. This pulls out developer tools.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Marketing Insider Group

FEBRUARY 5, 2024

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. This guide is for you. Start your research with users’ search intent.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Single Grain

APRIL 22, 2021

” Many marketers and other people probably know that Amazon launched its affiliate program, called Amazon Associates , in 1996: Contrary to popular belief, however, Amazon wasn't the first to launch this revenue-sharing concept. Here’s an example of the SERP overview for “how to start a blog” from Ahrefs.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Marketing Insider Group

OCTOBER 25, 2021

Activation includes a wealth of tools to empower your employees to become walking billboards for your company, including: Training that not only makes them more informed about your products, but also allows them to climb up the corporate ladder – imagine – you gotta love a company that trains you to qualify for a better job.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Optinmonster

MARCH 1, 2024

It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). These days, voice search isn’t just on smartphones and tablets, but on home assistant devices like Amazon’s Echo, which means people will be able to find well-optimized content from anywhere.

SEO 89

SEO Lead Scoring Lead Ranking Mobile Marketing 89

Single Grain

JUNE 26, 2020

Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Want to grow your organic traffic by 20-100%?

Traffic 145

Traffic Paid Content SEO Organization 145

Martech Advisor

AUGUST 29, 2019

.” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it. The application comes with all the necessary tools required to market and sell the products. Let’s dive in!

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Sana Commerce

NOVEMBER 19, 2021

In this blog, you'll learn: How did Black Friday and Cyber Monday begin? We recommend using image optimization tool Kraken.io.). Monitor site performance regularly via tools such as PageSpeed Insights. In 2018, Amazon accounted for 48% of U.S. In 2018, Amazon accounted for 48% of U.S. Learn more.

Amazon 98

Amazon Traffic SERP Tips 98

Single Grain

NOVEMBER 14, 2023

A lot of optimized marketing tools built with AI and intended for marketing applications require a highly concentrated amount of inputs to derive the right outputs. After that, it requires a scrutinous eye by marketers to ensure the results they receive from AI tools are in line with their creative vision and standard of quality.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Automation Automation 52