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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

Marketers are so close to entering a golden age of data analytics and optimization. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data. Note that this feature is currently being tested with early adopters, with expected full release to follow.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Not to mention the temptation of Amazon’s ‘frequently bought together’ section. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies.

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How To Get More Reviews: Here Are 10 Hacks

Optinmonster

People aren’t going to go 4 levels deep on your site and then search for their product in a database in order to leave a review. Don’t forget, there are probably some awesome testimonials about your company on social media already. Yotpo Yotpo is a review management solution that shines in its analytics and reporting.

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How to explain the value of SEO to executives

Kevin Indig

GA4 has rolled out, and Google officially retired Universal Analytics - holy smokes! Now, you want to take all keywords that category pages rank for and project traffic, # conversions (sales) and conversion value (average order value). Be clear about why the company could be somewhere else and what lead it to be where it is today.