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More evidence that the Golden Age of Salestech has arrived

chiefmartech

I recreated the following chart based on their data that shows a remarkable shift in the channels that B2B buyers choose for researching, evaluating, ordering, and reordering: From 2019 to 2020, traditional buyer/seller interactions were down across the board. Welcome to the Golden Age of Salestech. Not surprising.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

“These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed. The Pandemic Effect.

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Martech 2030 Conclusion: The Age of the Augmented Marketer

chiefmartech

It is the dawn of The Age of the Augmented Marketer. The Age of the Augmented Marketer will see that software-eats-the-world phenomenon grow by orders of magnitude. The Age of the Augmented Marketer will see that software-eats-the-world phenomenon grow by orders of magnitude.

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How platform dynamics explain The Second Golden Age of Martech

chiefmartech

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. This transformation is effectively complete. Partial check of this box for the Second Golden Age. #3. Platform Ecosystems. Twilio, Stripe) and Cloud Platforms (e.g.,

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

And, in the digital age, the phenomenon is more prevalent than ever. Why is word-of-mouth marketing effective? Ask at the right time: Ask for customer reviews shortly after they receive their order or product. An effective influencer marketing strategy requires substantial preparation and research. The question is, why?

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The Age of Automation for Sales and Marketing is Here

Zoominfo

“These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

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The 1 Secret to Effective Customer Engagement at Any Scale

Adobe Experience Cloud Blog

Customer engagement is the key to effective digital marketing in the Engagement Economy. Your customer engagement efforts won’t be effective without internal alignment. 54% of consumers engage with brands in order to get the latest news on products and services. Make the Case for Customer Engagement.