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What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers?

Engagio

The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. However, it really hit home when Californians passed the California Consumer Privacy Act (CCPA). Watch on YouTube ). CCPA stands for California Consumer Privacy Act.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Read more here. Read more here.

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31 free social media templates that will elevate your workflows

Sprout Social

YouTube marketing strategy template A lot goes into video marketing on YouTube. Get the template Social media reporting templates Data aggregation takes enough time as it is, without having to build an entirely new performance dashboard to go along with it. Download the template 6.

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What is Behavioral Targeting? A Guide for CROs (in 2020)

Convert

As prospects and customers understand more about marketing tactics and privacy issues, they desire deeper transparency. Behavioral Targeting and Privacy. Is behavioral targeting an invasion of customer privacy? As a conscious business that believes in privacy and adhering to GDPR , Convert takes questions of privacy seriously.

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11 realizations from testing Search Generative Experience

Kevin Indig

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. At the same time, Google Search Console already hides a lot of data for long tail queries out of “privacy reasons'' If that dynamic doesn't change, we might see even less data from Google.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

” Near’s roots lie in aggregating, resolving and segmenting vast quantities of consumer data for targeting and advertising purposes. Google Ads announces machine learning-based attribution models in new privacy landscape. “In Beyond that we don’t actually know what people are doing when they get here.” Read more here.

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The Rise of Alternative Search Engines

Brightedge

Open-access technologies and inexpensive tools have allowed smaller organizations to build search engines that offer unique value propositions based on privacy, security, topical accuracy, charitable contributions, and more. But what does this mean for search engine optimization (SEO)? An Overview of the Current Search Engine Market.

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