Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. Let’s see how email client market share changed in June 2021.

Privacy Protection 90

Privacy Protection Privacy Email Marketing Personalization 90

Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post. Apple Mail: 2.2%.

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of the Apple subcategories: Apple Mail Privacy Protection: 52.2%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Zoominfo

OCTOBER 28, 2020

With the acquisition of Clickagy, our differentiation here is real-time, on time. Moreover, a ton of ongoing privacy legislation being discussed threatens to put cookie collection – aka the heart of the majority of intent providers’ secret sauce – at risk of being banned. Let me translate the excerpt in the simple terms: .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%. Webmail: 35.6%.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Stats 91

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6% in February.

Privacy Protection 77

Privacy Protection Email Marketing Privacy Differentiation 77

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share dropped from 53.1% Webmail: 35.9%.

Privacy Protection 77

Privacy Protection Email Marketing Privacy Mobile Marketing 77

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%. Opens by environment.

Privacy Protection 84

Privacy Protection Email Marketing Privacy Stats 84

ClickZ

OCTOBER 27, 2020

Second-party data has evolved with privacy in mind, allowing brands to access login data, device information, geolocation data, interest-level information, and transaction data to enrich their own data and identity graphs. It isn’t simply aggregated registration data from services like Groupon, either.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

Parse.ly

AUGUST 12, 2020

Shadow traffic is caused by adblockers, browser privacy features, and other tools which stop events from reading your analytics provider. The largest causes of shadow traffic on both web and mobile are adblockers and new privacy features built into browsers. There are also less common tools which cause shadow traffic.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Zoominfo

OCTOBER 28, 2020

With the acquisition of Clickagy, our differentiation here is real-time, on time. Moreover, a ton of ongoing privacy legislation being discussed threatens to put cookie collection – aka the heart of the majority of intent providers’ secret sauce — at risk of being banned. In other words, real-time doesn’t mean real-time.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. This approach is a key differentiator for our solutions, and the reason we’re making breakthroughs that the rest of the industry is missing.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. This approach is a key differentiator for our solutions, and the reason we’re making breakthroughs that the rest of the industry is missing.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Salesforce Marketing Cloud

JANUARY 31, 2022

LinkedIn hypothesized that the much higher, and growing, volume of roles in the aggregate bucket of Chief Public Relations Officer or Chief Technology Risk Officer suggests that many companies thinking about building trust as a differentiator are still centered heavily around data privacy and preventing content misuse.

Companies 98

Companies Ethics Differentiation Thought Leadership 98

Exo B2B

APRIL 21, 2021

Let’s first differentiate the internal cookie from the third party. To comply with European and California data protection standards and, to be really good people by protecting other people’s privacy… The GAFAM data war is officially underway, where you and I will be the collateral victims. memorize a password).

Analytics 52

Analytics Features B2B CTR 52

The Customer

JUNE 15, 2021

Other data-related challenges cited include: Struggling to aggregate large amounts of data into ROI proof points (47%). DATA & PRIVACY. Federal Data Privacy Legislation Could Benefit U.S. Too many data sources to easily make sense of it (41%). Only a few (11%) reports that they don’t trust their data. ” UNICORNS.

Ethics 52

Ethics Privacy Loyalty Urgency Marketing 52

Outgrow

MAY 16, 2022

Lastly, third party data is the data acquired from aggregators that are in the business of selling data. . Moreover, the source of this data is not known which may lead to further privacy concerns. . The best part about having your own source of data is privacy. . – Third Party Data. Where Does 1st Party Data Come From?

Outgrow 52

Outgrow eCommerce Lead Scoring Lead Ranking 52

TaylorMadeIn KEW

MAY 13, 2018

And when I returned to London in mid-April, personal data and privacy were dominating the headlines. Especially in light of the issues around our privacy and personal data. Similarly, that same article referred to a YouGov survey on data privacy conducted in the US, France, Germany, Italy and the UK in February of this year.

B2B 59

B2B Marketing Automation Services Privacy Marketing Management 59

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. The content consumption by various readers can then be allocated to these categories or topics and aggregated at the company level.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

AdSquare Audiences in Motion

AUGUST 23, 2019

Elyeen Fuhrmann Eyleen Fuhrmann, Account Executive at The Trade Desk According to Eyleen, location data can also help to identify areas with high foot traffic and differentiate them from areas with almost no foot traffic. It’s very good to catch the user in those kinds of situations and location data can help us achieve this.”?—?Elyeen

Advertising Agencies 40

Advertising Agencies Mobile Advertising Aggregators Advertisements 40

Adobe Experience Cloud Blog

JUNE 26, 2013

The self-service trial is, therefore, a powerful differentiator for Cloud software as customers can immediately take it for a test drive. Aggregate user data for the ultimate customer insight. Multi-tenant Cloud software enables you to have an individual or aggregate view on the user experience. Embrace operational transparency.

Paid Search Agency 48

Paid Search Agency Software Creativity Companies 48

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

SalesIntel

JANUARY 10, 2024

Many data providers primarily source their information from publicly available online sources, employing AI-driven modules to aggregate data points. These tools empower marketers and sales leaders to not only understand the broad strokes but also to discern the subtle nuances that differentiate segments.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Content Marketing Institute

JULY 11, 2018

As Robert Rose recently remarked , the implications of GDPR’s vaguely written rules for personal data aggregation and opt-in transparency may not fully come to light for years. Not only can these deals set the stage for generating new revenue streams, they can help you offer a differentiated experience that your consumers will appreciate.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

Hinge Marketing

DECEMBER 2, 2014

If everyone is talking about offering cloud-based services, then the idea loses any differentiating impact. 4) An increased focus on data security and privacy. Just as important as the financial cost of these incidents, however, is the aggregate reputational impact.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

The Customer

NOVEMBER 15, 2019

When the assumption prevails that more data is a competitive business differentiator, businesses are, in effect, incentivized to pursue new and more ways to gather data — often to disastrous effect. Privacy is only one of the problems associated with this overwhelming push for more data.

Privacy 52

Privacy Ethics Aggregators Acquisitions 52

Buzz Marketing for Technology

JULY 24, 2008

Advertise Privacy policy. If they stopped spending so much time and money on process and technology solutions and uncovered the latent potential in employees, then real value and differentiation would be harnessed through PKM.? I think tools such as blogs, news aggregators and wikis[1] are a new toolset for PKM,? Taxonomies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Adobe Experience Cloud Blog

APRIL 22, 2019

But while competition has increased, differentiation among investment offerings has diminished. Indeed, as firms struggle to differentiate themselves, marketers are quickly learning that traditional acquisition and retention strategies are no longer effective. Five Tactics for Creating Clear Differentiation. 4) Find Truth.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

QuanticMind

OCTOBER 24, 2017

Here’s how this was done: Google’s o2o tools include store visits metrics, which track: Location history – Managed by first party opt-in to preserve privacy. The rise of store visit tracking also gave rise to privacy issues, particularly credit card tracking. Mapping – The same technology that powers Maps/Earth/Streetview.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

NetLine

MARCH 2, 2023

” This differentiates intent data from the other types of data that marketers collect and use when trying to reach and engage those who fit their ideal customer profile, such as job function or firmographic data including company size, industry or revenue. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Velocity Partners

FEBRUARY 25, 2019

Free, accurate, differentiated data doesn’t come along often. I’d wager this is more of an emotional response than a rational one – probably less about serious privacy concerns, and more about feeling kind of icky that the SaaS provider you’ve entrusted your data with is leveraging it publicly for their own benefit.

Enterprise Management 63

Enterprise Management Top of Funnel Work Management Peer-to-peer 63