Aggregators Differentiation Privacy Transparency 
Martech
OCTOBER 1, 2022
is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. In this post we’ll cover: What is privacy in marketing?
Martech
DECEMBER 29, 2021
In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. Read next: 2022 Predictions: Customer Experience & Digital Experience.
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ClickZ
OCTOBER 27, 2020
Second-party data has evolved with privacy in mind, allowing brands to access login data, device information, geolocation data, interest-level information, and transaction data to enrich their own data and identity graphs. With second-party data, marketers have more transparency and control. But there are problems with that approach.
Salesforce Marketing Cloud
JANUARY 31, 2022
LinkedIn hypothesized that the much higher, and growing, volume of roles in the aggregate bucket of Chief Public Relations Officer or Chief Technology Risk Officer suggests that many companies thinking about building trust as a differentiator are still centered heavily around data privacy and preventing content misuse.
AdSquare Audiences in Motion
AUGUST 23, 2019
Elyeen Fuhrmann Eyleen Fuhrmann, Account Executive at The Trade Desk According to Eyleen, location data can also help to identify areas with high foot traffic and differentiate them from areas with almost no foot traffic. It’s very good to catch the user in those kinds of situations and location data can help us achieve this.”?—?Elyeen
LiveRamp
JUNE 27, 2019
When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. The content consumption by various readers can then be allocated to these categories or topics and aggregated at the company level.
SalesIntel
JANUARY 10, 2024
Many data providers primarily source their information from publicly available online sources, employing AI-driven modules to aggregate data points. These tools empower marketers and sales leaders to not only understand the broad strokes but also to discern the subtle nuances that differentiate segments.
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