ClickZ

OCTOBER 27, 2020

Second-party data has evolved with privacy in mind, allowing brands to access login data, device information, geolocation data, interest-level information, and transaction data to enrich their own data and identity graphs. It isn’t simply aggregated registration data from services like Groupon, either.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. This approach is a key differentiator for our solutions, and the reason we’re making breakthroughs that the rest of the industry is missing.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. This approach is a key differentiator for our solutions, and the reason we’re making breakthroughs that the rest of the industry is missing.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

QuanticMind

OCTOBER 24, 2017

Here’s how this was done: Google’s o2o tools include store visits metrics, which track: Location history – Managed by first party opt-in to preserve privacy. The rise of store visit tracking also gave rise to privacy issues, particularly credit card tracking. Mapping – The same technology that powers Maps/Earth/Streetview.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40