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Aggregation Theory applied to martech stacks

chiefmartech

.” Now, another way of thinking about platforms is as vehicles for aggregation. The four layers of integration also correspond to four layers of aggregation in a platform, as shown in the graphic at the top of this post : Data Layer = Aggregating Data. Workflow Layer = Aggregating Process. Aggregating Time.

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Aggregation and integration: why 67% of marketers replaced a martech tool in the past year

chiefmartech

” Or, I was would frame it: aggregation and integration. We aggregate their data, workflow, UI, and governance. And we need to integrate everything into those aggregation platforms to achieve that. These are good, solid objectives — How do we cost effectively deliver great experiences to customers? —

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What is the True Cost of Bad Data for Your Business?

Zoominfo

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year. What is poor data quality?

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How much does outsourced lead generation cost (vs. keeping it in house)?

ViewPoint

By outsourcing your lead generation, qualification and nurturing activities you get better results for less cost, and I can prove my claim. Costs Less. But when you dig deeper and factor in all the costs, in-house teleprospecting runs close to 10% more than outsourcing the same (or superior) services. We’ll share it with you.

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Understanding the True Cost of Content in B2B Organizations

Avitage

They “know the cost of everything, but the value of nothing.” Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. These costs are embedded in events, projects, or are too difficult to identify or calculated.

Cost 120
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Your Guide to Choosing a B2B Data Provider

Zoominfo

Cost: These vendors will often markup list costs to drive their profits. So the same data you’d buy from an owner for $1,000 may cost you $2,000 via a broker or reseller. Type #3: B2B Data Aggregators. Data aggregators will gather information from different sources – both paid and organic.

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Process Costs in Content Marketing: How Using the Right Tools Can Reduce Costs

DivvyHQ

How much should content marketing cost? You may think your content marketing costs are based solely on factors like labor, infrastructure, and tools. But what about process costs? The process costs of content are often forgotten because they don’t necessarily show up as a budget line item. What Are Process Costs?

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