Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

Social Media 103

Social Media Work Management Marketing Management Media 103

Nuvi

APRIL 27, 2021

To harness the value of unstructured data, businesses need to aggregate it with technology. Forrester found that only 32% of decision-makers currently use a unified data analytics tool or aggregate these disparate data sources. . The Forrester Opportunity Snapshot can be accessed here. . REDWOOD CITY, Calif.

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

ClickZ

SEPTEMBER 27, 2019

A 2018 Content Marketing Institute survey revealed that only 46% of B2B marketers felt their marketing and sales teams were highly aligned. Only 6% of companies that responded to the survey had a sales enablement platform while another 5% had a sales enablement platform plugged into their CRM. Source: Percolate. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech

OCTOBER 1, 2022

Privacy in marketing is all about data — specifically, an individual’s personal, identifiable or aggregate data and how companies collect it, use it, share it and forget it. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). What does this mean for marketers? Zero-party data.

Privacy 117

Privacy Paid Search Agency Ad Exchange Transparency 117

PathFactory

MAY 31, 2021

They also (usually) aren’t the only ones you need to convince — our recent survey of 500+ B2B marketing teams revealed that 75% of enterprise and mid-market deals involve a buying committee — and each stakeholder is likely at a different stage of the buyer’s journey when they land on your website. But B2B buyers aren’t here for cat videos.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Nuvi

MAY 24, 2021

Measured on a scale of 0 to 1,000, the Reputation Score transforms millions of data points into meaningful insights from customer reviews, likes, listings, comments, clicks, and surveys. The Reputation Score Portal also gives consumers a complete overview of a business, putting everything they would want to know into one place.

Correlation 52

Correlation Forrester Aggregators Touchpoints 52

Content4Demand

MAY 26, 2020

Forrester|SiriusDecisions principal analysts Ross Graber and Anthony McPartlin presented new research on this at Summit 2020 this year in their keynote presentation, “In the Age of the Customer, Why Is B2B Measurement All About Us?” Identify and aggregate indicators of customers’ health into a trackable score.

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

KoMarketing Associates

NOVEMBER 18, 2014

The slide deck listed above breaks out each region and provides an aggregate summary. Chief Marketer’s Annual B2B Lead Generation Survey. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Albert

AUGUST 10, 2018

Nearly 70% of the marketers Salesforce surveyed said that the bulk of their AI operations were focused on improving customer experiences. As the research from Forrester, Salesforce, and many others makes clear, this kind of AI-driven approach to marketing is a sign of things to come.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

NetLine

JUNE 21, 2022

This is an aggregate number across a wide selection of industries. It is based on filtered stats pulled from survey data rather than more reliable, honest, unfiltered, first-party behavior. . According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. .

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

B2B Marketing Directions

MARCH 13, 2016

In November of last year, a group of analysts with Forrester Research published a set of predictions about how B2B marketing will evolve in 2016. In my view, the most significant Forrester prediction is that "B2B Marketing Will (Finally) Adopt a Go-To-Customer Strategy."

B2B Marketing 40

B2B Marketing Forrester B2B Paid Search Agency 40

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. What the Survey Results Say. What the Survey Results Say. Here are the findings that stood out.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Forrester 72

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

Martech

JANUARY 25, 2022

Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. These platforms can aggregate massive amounts of customer information, including prior conversations, preferences, questions, concerns or any other data they’ve consented to share.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. . “So things like social and brand listening, and community platforms.”

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Content Marketing Institute

MAY 4, 2018

You work to put aggregate customer segments – audiences – into this funnel. CMI and LinkedIn surveyed 1,246 marketers around the globe representing a range of industries. If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Outbrain

FEBRUARY 21, 2019

According to Forrester , it costs 5 times more to acquire a customer than to retain one. Customer data can be found across social media, in online reviews, and direct customer feedback like surveys and phone calls. Creating that emotional connection is not easy. Why keep customers? Where can customer data be found?

Resource Management 37

Resource Management Loyalty Distribution Psychographics 37

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 reCapture by Google.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

markempa

JANUARY 25, 2018

This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. For example, LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner.

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Online Marketing Institute

JULY 31, 2009

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. b)Interest changes: Know the increase or decrease of visits representing the changes in interest by company (visit data get aggregated by company too) from a visual graph. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Sprout Social

SEPTEMBER 5, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years.

Social Media 131

Social Media Efficiency Work Management Media 131

Hubspot

FEBRUARY 6, 2013

A survey conducted by Dimensional Research found that customers prefer the in-store shopping experience over that of online shopping. Forrester Research estimates that $22 billion was spent on automotive advertising alone in 2012. UK-based online-only retailer ASOS used Vine to put a clever spin on the limits of online shopping.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Optinmonster

JANUARY 15, 2024

You can create buyer personas by: Surveying your current customers to understand their lifestyle habits, personal biases, online behavior, and goals and challenges. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. It helps make sales, too.

Conversion Rate 103

Conversion Rate Conversion Tips Marketing Analytics Tools 103

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Engagio

JUNE 4, 2023

As Forrester Research writes in The Emergence of the B2B Marketing Revenue Platform: B2B marketers have realized leads and accounts are the wrong orientation. According to Forrester’s Buyers’ Journey Survey, 2022, 60% of purchase influencers participated in consensus or committee buying scenarios. Leads are too narrow.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

Choozle

FEBRUARY 19, 2019

We generate tons of data every second through our website page visits, videos watched, likes, comments, tweets, search history, purchases, surveys completed, pictures uploaded, and so on. According to a new survey by ExpressVPN , seventy-one percent of U.S. A study done by Forrester Consulting shows that 87 percent of U.S.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

KoMarketing Associates

MARCH 2, 2017

In mid 2015, Forrester Analyst Lori Wizdo wrote an article highlighting the B2B buyer journey and the various channels and vehicles prospective buyers seek information. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex. B2B Buyer Journey Mapping Basics.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Brandpoint

MARCH 26, 2021

In fact, 54% of B2B buyers we surveyed say they are likely to engage with short-form videos when making purchase decisions, according to Forrester Research. Video marketing It’s not a surprise to know video is the most preferred way of reading content. So, why are some of us dragging our feet?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Markempa

JANUARY 25, 2018

This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. For example, LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner.

Lead Generation 75

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 75

Optinmonster

JANUARY 15, 2024

You can create buyer personas by: Surveying your current customers to understand their lifestyle habits, personal biases, online behavior, and goals and challenges. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. It helps make sales, too.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Hubspot

NOVEMBER 11, 2015

The research methods that are likely to be most effective will depend on your particular industry, but there are a whole host of options to choose from: Without even having to leave your desk, simple email surveys are a good place to start. 3) Pick your Battles, Outsource the Rest.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Outgrow

FEBRUARY 22, 2022

Some popular types include quizzes, calculators, chatbots, ecommerce recommendations, polls, surveys, and forms. . Moreover, publishing podcasts across multiple aggregation platforms opens doors for more attention and engagement. . This graphic by Forrester offers great insights into the three – .

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

JULY 7, 2010

And it’s even better when a bunch of statistics are aggregated for us in one place! Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. and keeping! Is Traditional B2B Marketing Dead? That’s what effective infographics are all about.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40