Marketing Insider Group

JUNE 1, 2021

How you get to ROI is different for every company. For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Wrangling Data.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Webbiquity

MARCH 8, 2022

Publish original studies. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. If you are in charge of marketing for a SaaS company, you may already have this data in your company dashboard and your technical team can find it.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

chiefmartech

DECEMBER 27, 2021

I know, I didn’t publish a 2021 version of the marketing technology landscape. Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. Martech: From Integration to Aggregation. Make That 268.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Marketing Insider Group

JUNE 8, 2021

For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Goal : Boost Customer Engagement. We’ve just gone over what objectives could be, but you may be wondering how often companies believe they are achieving success.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Marketing Insider Group

JULY 28, 2020

Logically, we think the higher the salary, the greater the influence on a company. Marketing and technology actually have synergies, so companies should really invest in both. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. What the Data Says.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Retain (and delight) existing customers.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

chiefmartech

NOVEMBER 21, 2022

Refusing to add components that are essential to your company’s competitiveness isn’t a winning strategy. ” The competitive drive for digital capabilities is why companies keep adding new SaaS apps to their stacks — even at the same time that they are removing others that are redundant or underutilized.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Liveintent

DECEMBER 7, 2021

Third-party data is consumer data acquired by third-party data aggregators that don’t have a direct relationship with said consumers. Instead, these third-party data aggregators compile insights across various data sources and use models to attribute behaviors or characteristics to general audiences. Second-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech

APRIL 19, 2022

Enterprise CDP ActionIQ has announced a partnership with data collaboration and clean room provider InfoSum to enable brands and publishers to enrich their own first-party data with second-party data from other brands and publishers, aggregated and managed in a privacy-compliant way. Why we care. First, the terminology.

Activities 93

Activities Ideal Customer Profiles Privacy Enterprise Management 93

Liveintent

JULY 12, 2022

Second-party data is data collected by a company or organization right from their audience and then sold to another organization. To purchase this data, the buyer must have an existing relationship with the seller; this differs from third-party data in that third-party data is sold by a data aggregator. What is second-party data?

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. If you are a company or business, operating locally or globally, a LinkedIn company page is a must-have.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. If you are a company or business, operating locally or globally, a LinkedIn company page is a must-have.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Zoominfo

JULY 25, 2022

They’re aggregated inside our platform from various sources including customer surveys, our in-house researchers, and web crawlers. They cover everything from private company funding rounds, to layoff announcements to lawsuits. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. These systems help marketers aggregate internal, partner, and open data into a central repository.

De-duplication 139

De-duplication Marketing Automation Services ROI Aggregators 139

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. All B2B data is not created equal.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. For mid-market companies with 501-2,500 employees, it’s 245 apps.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Martech

DECEMBER 19, 2022

Another critical element clean rooms allow is maintaining privacy-compliant querying and analytics across multiple activation channels giving marketers a way to create aggregate performance reporting. Clean rooms provide a secure environment to overlay their customer data with information from other brands.

Privacy 110

Privacy Privacy Policies Paid Search Agency Case Studies 110

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

Social Media 103

Social Media Work Management Marketing Management Media 103

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Think public companies with a market cap greater than $20 billion. Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email. Let your customers guide your email cadence.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Martech

JUNE 15, 2023

The company also cut the price of its most popular embeddings and ChatGPT models. The integrated functionality “provides control of content from ideation to editing to customer experience in real time, showing what content will look like on your own websites and applications.” OpenAI released new versions of GPT-3.5-turbo

Allocation 79

Allocation CMS Development Classified Ads Lead Ranking 79

Content4Demand

JULY 13, 2021

Other progressive companies are finding ways to apply the insights across a variety of marketing and sales disciplines. It can include both anonymous and known visitor data, but it’s typically considered richer data because it doesn’t rely on aggregate views of outside sources. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards? They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Martech

OCTOBER 29, 2021

Is your company prepared to share, or flat-out give up, even more customer data within a walled garden when you interact with customers in a new way that generates fresh behavior data and improves Meta’s performance for your competitors? My general advice is to stay away from newly acquired companies,” writes Ryan.

Top of Funnel 113

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 113

KoMarketing Associates

FEBRUARY 18, 2014

This both provided customers with a better understanding of our client’s core products, and helped search engines identify what the pictures were about. Publishing industry news articles can be an effective way to newsjack , or capitalize on the popularity of a breaking news story. Where and when it was taken. Final Thoughts.

SEO 120

SEO Paid Search Agency B2B Companies 120

Contently

NOVEMBER 10, 2022

New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events. Once published, Contently Analytics will show you which articles performed best, so you can double down on what’s working. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

DECEMBER 29, 2021

In the new year, it won’t be a question of whether to communicate manually with customers one at a time, or to put your marketing efforts on autopilot. They should be analyzing the data points that tell them what service or product their customer might be looking for and what the preferred channel is to reach out to them.

Privacy 126

Privacy Marketing & Strategy Privacy Policies Loyalty 126

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . alone. “ It’s like a new type of traffic.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. How publishers can implement a CDP to improve customer experience and support e-commerce.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. SORT will initially be offered by the Perion company Undertone. Snapshot: Identity resolution platforms.

Work Management 101

Work Management Marketing Management Privacy Marketing Proposals 101