Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? How Do I Conduct an Efficiency Audit on My B2B Company? She was the creative director at a prominent digital marketing agency prior to becoming a full-time freelance designer.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 112

CRM Work Management Marketing Management Marketing Automation Services 112

Savanta

OCTOBER 23, 2012

Aren’t we B2B marketers are blessed? The average satisfaction score given by clients to their agency is 8.3 And we also have a thriving community of agencies. At the B2B Marketing Awards we see a showcase of talent that never fails to impress. The UK’s Top Ten B2B marketing agencies: Bray Leino.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

Savanta

OCTOBER 23, 2012

Aren’t we B2B marketers are blessed? And we also have a thriving community of agencies. And we also have a thriving community of agencies. At the B2B Marketing Awards we see a showcase of talent that never fails to impress. However, agencies are thriving in a different, some would say more important, respect.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

Social Media 134

Social Media Media B2B B2B Thought Leadership 134

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies. Remember 2010? But let’s face it — it’s not 2010 anymore.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Let’s Get Engaged: Committing to an Agency. first - the very professional agency will invest time and resources to understand the context in which your business is operating. How Can I Find the Right Agency?

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Sharpspring

DECEMBER 20, 2021

When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Let’s dig into what we found. Challenges.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Email Marketing 84

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Let’s Get Engaged: Committing to an Agency. first - the very professional agency will invest time and resources to understand the context in which your business is operating. How Can I Find the Right Agency?

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. For clients, these are characteristics you may want to look for when bringing in a new agency or consultant.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Sharpspring

DECEMBER 9, 2022

While other agencies rely on traditional social channels and their oft-artificial posts, TikTok lets you take a more authentic, meaningful approach. How Can Agencies Reach Their Ideal Audience on TikTok. Agencies are quintessentially B2B, which means a lot of typical “social experience” content falls short.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Webbiquity

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Leave a comment below or reach out on X/Twitter. The average social media manager in the U.S.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Have you found a top B2B marketing news item we haven’t yet covered? In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

Twitter 79

Twitter Examples Brand Identity Branding 79

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing. The State of B2B Buyer Enablement. Measuring Content Marketing Performance: A B2B Marketer’s Perspective.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

BenchmarkONE

FEBRUARY 1, 2023

Since 2021, there has been a 12% increase in the number of creative agencies. Step 1: Financing Your Agency There are five main ways to raise the money you need to get started. ease of access to the office, safety, visual needs of your agency) and your contract terms (e.g., Without further ado, let’s dive in.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. Twitter Ads. Facebook Ads. Other great resources & hidden gems.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. Reportei : This is a dashboard tool designed for agencies that serve B2C clients.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

DECEMBER 17, 2019

Your Complete B2B Content Strategy Checklist. Video can be a great asset for B2B content marketers: 86% of buyers prefer interactive content they can access on demand. 92% of B2B marketing leaders claim that content plays a critical role in the decision-making process. Share with us on Twitter @KoMarketing !

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

Martech

AUGUST 29, 2023

followers) X/Twitter: @simoahava ( 24.7K Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 112

Convince & Convert

JANUARY 5, 2016

This episode was nearly named “How to Systemize Your Creativity” but the conversation around the revolving door of agencies was too good to pass up! Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. How truth in advertising (agencies) leads to a happy customer.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Skype 107

BOP Design

JANUARY 9, 2018

Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. Are All B2B Marketing Agencies Are Created Equal? For example: B2B or B2C? Digital Marketing?

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

Launch Marketing

FEBRUARY 26, 2020

Often, we find that the Austin-area B2B tech companies we work with have been disappointed with the performance of their past agency partners. Whether you’re working with an agency on one or multiple initiatives, effective communication can drastically affect the success of the goals your team began the partnership with.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Work Management 62

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Read more: 10 stats to consider when building a B2B content marketing strategy. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. 2023: The B2B marketing stakes are high. B2B Marketing budgets have always been a struggle to justify. Times of change are always stressful, but we have 6 solid suggestions for you to help you rise to the B2B marketi ng occasion in 2023: 1.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

The Lead Agency

OCTOBER 18, 2020

Social media has become an integral part of B2B marketing strategies around the globe. billion users by 2025, B2B marketers are harnessing the platform to reach desired target audiences to promote their products and/or services through a diversified calendar of content. billion users worldwide in 2020, and a predicted 4.41

Social Media 118

Social Media Media B2B Business 118