Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JUNE 7, 2016

I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of SurePulse.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

OCTOBER 1, 2013

Even if you do, most of these plans come up a little short, primarily because most high-profile clients, companies, and the agencies who love them, don’t have the stones, the stomach, or the creativity to add to the traditional “defensive SEO” campaign the strategy and tactic of misdirection and redirection.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

AUGUST 16, 2011

I have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is.

Adsense 80

Adsense Industry CMS Google Long Tail Marketing 80

Biznology

OCTOBER 2, 2012

I called it defensive SEO then defensive search. How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). Out With the Old – 5 SEO Practices That No Longer Work (omgseoblog.wordpress.com). Then it became social media marketing, then blogger outreach, then digital PR and digital marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

OCTOBER 17, 2017

This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. Many hands make light work.”. John Heywood. An Earned Media Micro-Influencer Marketing Primer. Now there’s micro-influencer marketing.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

OCTOBER 28, 2014

I could have one just for Gerris brand monitoring, one for SEO, one for business processes, and one for things like inboxes, and one for just RSS feeds. Google AdWords. Google AdWords (MCC). Well, with the premium account ($19/mo monthly or $14/mo yearly), you can have unlimited desktops that you can label and switch between.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

JUNE 23, 2015

While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

NOVEMBER 12, 2013

Spending more time on SEO than adding value to Google? How to Increase Your SEO with Google Plus (business2community.com). Spending More Time on SEO Than Adding Value to Google? Have top Google influencers author your sites to appease Hummingbird (biznology.com). biznology.com). business2community.com).

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

MARCH 9, 2018

Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Biznology

JANUARY 28, 2014

It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. Also, there’s affiliate money being made, there’s reputation management money being made, there’s SEO money being made. And it’s all for market data.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

OCTOBER 4, 2012

Here’s an excerpt: [T]he term search engine optimization (SEO) is a bit of a misnomer because it implies optimizing your site for search engines when in reality you’re optimizing your site for your audience (who often searches) and ensuring your site is built to be successful in an online environment. Cultural Issues.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

SEPTEMBER 17, 2013

While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. 6 Ways Small Business Owners Can Get More From Their SEO (business2community.com).

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

OCTOBER 1, 2010

The event was the brainchild of Kurt Noer, the founder and CEO of Customer Magnetism, an SEO firm in Virginia Beach with some big name customers and a local presence as well. Main keynote speaker, Sam Feldman of Google's National Agency Team for Adwords, was a great choice. It's because they want success. Everyone knows Google.

Internet Marketing 80

Internet Marketing Work Management Paid Search Agency Marketing Management 80

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

MAY 16, 2017

Search Engine Optimization (SEO): the intentional creation of content, sites, links, sharing, and engagement that results in positive and neutral search results based on keywords associated with what your products and services are all about. and Bing in a very positive, at best, or neutral, at very least. Buon Appetito.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

MARCH 29, 2011

And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about. Image by Danard Vincente via Flickr. We all love to talk about social media. It's exciting and all breathtakingly new.

Paid Search Agency 80

Paid Search Agency Optimization PPC Class 80

Biznology

NOVEMBER 8, 2011

In short, Google juice and yummy organic SEO on Google Search. And, it all depends on how many people read, click, share, +1, and comment — and the more the better, resulting in higher real time web search ranking results over in Google Search, optimizing your SEO. And quality rules.

Google 80

Google SEO Adsense Profiling 80

Biznology

JUNE 24, 2013

AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. When Google starts to put its money—and its search engine results pages—behind something, you know it’s a trend worth watching.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

AUGUST 20, 2013

What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads).

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

SEPTEMBER 7, 2015

HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. With insights from web analytics, BuildDirect increases sales by 50%. KEEN FOOTWEAR : Is an outdoor shoe manufacturing company based in Portland, Oregon.

Case Study 80

Case Study Case Studies Analytics ROI 80

Biznology

AUGUST 22, 2017

This tool that can help me write SEO-optimized copy, domain analytics, keyword analytics, organic and paid keyword audits, SERP position tracking, brand monitoring, backlink audit, “SEO ideas,” and even SEOquake , a Chrome plugin that offers inline SEO audits of sites, SERP overlays, domain comparison, and link examination.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

OCTOBER 15, 2013

Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Pissed off about spending so much money on SEO. ORM and SEO demand constant expedition. ORM and SEO demand constant expedition.

Paper 80

Paper Google Adsense Demand 80

Biznology

MAY 5, 2015

Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like? Has your eCommerce site gone from earning you sixteen-million- US-dollars -per-annum to barely making you, personally, enough to remain in the top 1%? Nothing’s helping.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

APRIL 1, 2014

Google is wary of severe SEO front loading, rightfully so. Slider Social Media Marketing Google AdWords Hootsuite MailChimp Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph' But I digress. People really want to start big. They want to over-commit.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

Google is wary of severe SEO front loading, rightfully so. Slider Social Media Marketing Google AdWords Hootsuite MailChimp Microsoft Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph' But I digress. People really want to start big. They want to over-commit.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

DECEMBER 15, 2015

And while $500/month might seem expensive, tools like SalesFusion and other marketing automation software (MAS) take over a multitude of services: visitor tracking, social publishing and sharing, social listening, AdWords integration and tracking, SEO analysis, email newsletter tools, mobile response themes, A/B testing and segmenting, lead capture, (..)

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

JULY 1, 2014

As Google is able to tell who we are, where we write, Google will better understand where ground zero is and which copies of all of our work, our words, our images, and our art are copies, replicants, replicas, echoes used possibly without prior approval and exclusively for bandit content remarketing as a way of ginning and gaming SEO.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

AUGUST 7, 2012

The best case is you’ll end up in Google’s quarantine: the Google Search Sandbox; the worse case is you’ll be banished! I quickly discovered that this is the equivalent of “going too far” with Google.

Google 80

Google Adsense Social Networks Domain 80

Biznology

JANUARY 7, 2014

7) Hold off on the advertising and contextual ads for a little while: Ads, advertising, contextual ads, Google AdWords and AdSense ads, and Affiliate links demand huge amounts of traffic to be profitable in any way more profound than a little bit of beer money. What takes you months — years — to build can go away in weeks.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

OCTOBER 22, 2013

Ok, you’ll probably want to do anything and everything in your power to win Google back — and here’s what you can do to get started: Join AdWords , even if you don’t plan to advertise. Has Hummingbird Changed SEO Forever? Another Hummingbird Update by Google – What Does it Mean for Your SEO?

Google 80

Google Adsense Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 17, 2013

If you can’t get your site to show up on the first page of Google no matter what you do with SEO, content, marketing, advertising, promotion, social media marketing, or shilling, then your site is probably a chronic slow-ass. or change either your web hosting company or Internet service provider —or both! Your site is too static.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80