8 Best Practices for Using Google AdWords
MARCH 7, 2016
When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 64% of B2B technology companies use SEO to help market their products (it’s not clear why 36% would not use SEO).
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. The post New Changes Coming to Google Adwords appeared first on VR Marketing Blog. Below is a recap to get you up to speed. Google Announces Changes to Exact Match.
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Search Engine Optimization (SEO) refers to the practice of using on-page optimization, website content, link-building, and social media to make a website rank higher in the Search Engines. ” -PPC.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
The best approach is to use organic SEO and paid search (e.g., Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics.
5 Tips for Maximizing Your Marketing with Google AdWords
APRIL 1, 2014
The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. AdWords PPC
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. “Image ads (a.k.a.
Google AdWords' New Ad Rank Formula: What You Need to Know
NOVEMBER 1, 2013
An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. Advertisers have been a little slow on the uptake, especially small and medium-sized businesses, which tend to have less time, budget, and PPC expertise. SEO PPC What’s going on? Why would Google make this change? Let’s take a closer look.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Paid search and SEO work in different ways to get visitors to your website. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Use your Adwords tools to determine if the traffic volume is worth the cost. For SEO purposes, content really is king. Chances are that if it converts well in paid search it has a good chance of working for SEO too. Get Content Ideas.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. All questions should start with the PPC budget. Do we utilize any display or banner advertisements in our PPC mix?
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” The next step for PPC.
Google Adwords Changes You Want to Know
APRIL 8, 2013
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. Let’s take a peek at these new changes and how they’ll affect your PPC campaigns. The post Google Adwords Changes You Want to Know appeared first on VR Marketing Blog. All rights reserved.
The Worst PPC Mistakes Beginners Make (and How to Avoid Them)
OCTOBER 9, 2013
I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. If you’re not happy with your PPC results, consider this as a checklist to revamp your account. The number-one reason most businesses fail at AdWords is they don’t sign in enough. The landing page is where you seal the deal in PPC.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. You can also grab our Small Business Guide to Google Adwords here. The post What You Need to Know About Using Google AdWords Content Campaigns appeared first on VR Marketing Blog. What is Google’s Content Network? Have any tips to add to ours?
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords.
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. © 2015, VerticalResponse Blog. ” You may find ad extensions effective since you’re giving searchers more reasons to click on your ad.
PPC Joins SEO as a Tactic that Should Go
B2B Marketing Traction
APRIL 12, 2013
In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Marketing Soapbox b2b content marketing plans SEO Of those who used paid search campaigns, they did get additional visits and some conversion to leads.
The Ultimate 2015 SEO Redesign Checklist
DECEMBER 2, 2014
We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Google Webmaster Tools is also free, and is an incredible SEO resource for optimizing your website, from a technical and keyword perspective. This is what SEO experts refer to as the “alt tag”.
7 SEO Myths Marketers Should Know
APRIL 4, 2014
Realizing the most out of your own SEO campaign requires a thorough understanding (and debunking) of myths circulating today. Don’t fall victim to these common misunderstandings in SEO. 1. SEO is dead. Google and other search engines are increasingly aware of the black market when it comes to SEO. SEO is not dead, but bad tactics are. 2. Wrong again! Good for you!
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. In order to use this feature, you need to make sure you have enabled conversion tracking within Adwords.
The 100 Most Expensive Keywords on Google [Infographic]
AUGUST 24, 2015
With the help of the folks at SEMrush , WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords. Check it out, and click here to read more about how to do keyword research for your own company's SEO. SEO PPC Daily IGSS
Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
JUNE 5, 2013
This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. It matters because understanding user context will help you run more profitable AdWords campaigns.
SMX East 2014 Preview: Competitive Research for SEO
SEPTEMBER 9, 2014
In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. Competitive research is an interesting part of SEO. Adwords.
How to Run a Last-Minute Holiday Campaign Using PPC
DECEMBER 13, 2012
What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. How Can PPC Help Me Fast?
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? ABC’s of PPC – A Guide for the Basics! by PPC Hero. PPC Myth Busting!
Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool
AUGUST 24, 2011
WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. WordStream’s AdWords Performance Grader is available to use free at: [link]. PPC best practices. How To News & Notes SEOQuality score for text ads and keywords targeted. Click-through rates.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
PPC ads/Social) Once they are there it is up to the content of your page to A) Get them to stay B) Answer their questions easily and efficiently and C) Get them to fill out some sort of lead form. The answer is most likely no, but just like the greater game of SEO, a blog is a contributing factor to the overall decision process. Welcome back marketers. Geyer). Put it on LinkedIn in.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In this post we highlight essentials for writing a winning pay per click (PPC) ad. According to David Jaeger in the Search Engine Watch article, “ How to Write the Best PPC Ad Copy …” Jaeger suggests that researching and noting what your competitors are doing is a great place to start when writing pay per click ads. Differentiate from Competitors. Qualify Customers.
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
On-page versus off-page SEO. Because we’ll be talking about optimizing blog posts, we’ll focus entirely on one kind of search engine optimization (SEO): On-page. On-page SEO, as the name suggests, is everything you do to the page itself to improve the search engine optimization of that page. Your content strategy should be informed by your SEO goals, and vice versa.
Are Google Ad Extensions Right for Your Business?
NOVEMBER 19, 2013
For those who are unfamiliar, ad extensions are additional links that can be displayed with your pay per click (PPC) ad if your ad shows above the search results, which generally means in position 1, 2, or 3 of the paid listings. If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. free trial page). during business hours).
Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
FEBRUARY 22, 2016
Healthcare AdWords content Google ppc Search Engine Optimization seo VideoSeveral of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago. We’ve attempted to boil down our notes into a few concise points—no easy task! Here’s a few of our key takeaways. Function > Form. That time ended in 2006.
The 10 New Rules for SEO
JUNE 10, 2013
First, a quick overview: Search engine optimization (SEO) is the process of making a site and its content highly relevant for search engines and searchers. Paid search marketing/pay-per-click (PPC) marketing is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect. Writing for SEO. Research external keyword databases.
4 Steps to Prep Your Search Engine Marketing for the Holidays
OCTOBER 30, 2014
Additionally, make sure to use everything that Adwords and Bing Ad center have to offer. Holiday Non-Profit Marketing Resources SEO/SEM holiday ppc holiday search engine marketing holiday sem online marketing paid search PPC search engine marketing SEM October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Take Action.
PPC Optimization: Conversion is Only Half the Battle
Modern B2B Marketing
JANUARY 31, 2012
Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead. If I was to manage from AdWords alone, piping more money into the Display Network is a no-brainer. PPC Optimization: Conversion is Only Half the Battle was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Spend. Individual Conversions.
Intro to Remarketing Lists for Search Ads
SEPTEMBER 9, 2013
According to the Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” Back in July, Google released Remarketing List for Search Ads out of beta along with Enhanced Campaigns. RLSA for short, allows you to tailor your search campaign to better target people who have visited your site before.
8 Ways SEO Should Influence Your Marketing Copywriting
OCTOBER 16, 2012
But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. Old school SEOs believed they could magically sprinkle keywords throughout content with the hope that it would result in solid rankings for as many keywords and keyword variations as possible. Don'ts of SEO Copywriting.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. Additionally, you can read our industry analysis comparing channels like events, paid search and SEO. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords Only Tactic. The dual-tool approach uses marketing automation and AdWords.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Add SEO to the list above and you’ve got WPO.
3 Tips to Optimize Your Blog Posts for SEO
FEBRUARY 8, 2013
Once you begin blogging, your goal is to drive traffic to your blog and website without spending budget on pay-per-click (PPC) campaigns. Search engine optimization (SEO). Using SEO to make your blog more visible to the search engines makes it more likely to show up in search results, giving you more mindshare and clickthrough. The first rule of SEO is to know your audience.
Use Mobile Ads to Bring Customers to Your Door
MAY 30, 2013
While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly. In Adwords Location settings, a restaurant could target any mobile users in the immediate area of their location.
Landing Page Boot Camp: 19 Best Practices to Follow
OCTOBER 22, 2015
Install analytics tracking software and then couple these stats with the statistics from your marketing campaign source (such as AdWords or your email program). Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. What do people see and read when they land on a landing page of your website? Declutter.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
Increase the effectiveness of search engine optimization (SEO) and content marketing. To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. Content Marketers Are Fabulous PPC Marketers.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.). ” The Value Of SEO [CHART] by eStrategy After Hours How important is a (very) high ranking in the search results? Oh yeah.