QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Am I bidding the right amount given which city the person is searching from?

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., Consider First & Second Person. Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Content Marketing Institute

OCTOBER 16, 2018

What is your voice/personality (or your client’s distinct style), and how can you use that as inspiration, too, to make your content your own? Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Image source.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

KoMarketing Associates

OCTOBER 20, 2015

Portability and function have become more important for the average person than having a powerful desktop environment. It’s Not Just Google AdWords. The mobile keyword space is less likely to have a long of long tail searches or extremely long or technical keywords queried.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Directive Agency

APRIL 11, 2018

You’re going to want to take the biggest person — West Marine — and by using the advanced filters in SEMrush, you’re going to look at all the keywords that they rank for. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Webbiquity

JANUARY 28, 2013

Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. SEO Tools and Reviews. Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! by Coconut Headphones. Keyword Research Guides and Tools. 7 Tips for Developing a Killer Keyword Strategy by ClickZ.

Keywords 100

Keywords Research SEO Tools 100

QuanticMind

OCTOBER 23, 2018

If you’re using Google AdWords, then Google Voice Search will have the greatest impact on your PPC ad campaigns. Take a look at your search term report on AdWords to identify which long-tail queries are triggering your PPC ad campaigns. Launch dedicated question ad campaigns on Google AdWords. The reason?

PPC 40

PPC Ads Google Optimization 40

Convert

DECEMBER 16, 2020

By writing pillar content around short-head keywords as well as insightful articles around long-tails , the brand could build its authority by targeting specific subjects that users are already searching for. Google AdWords is a particularly powerful platform. Inform Better Product Development Decisions.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Biznology

OCTOBER 2, 2012

Let me give you a personal example. How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Hubspot

DECEMBER 22, 2020

Some companies claim they've mastered the art of personalization based on the website traffic segment visiting the page, but I have yet to see one company do this excellently. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines.

PPC 101

PPC Work Management SEO Top of Funnel 101

accelerate agency

MAY 24, 2023

That way, you can concentrate ads in certain areas or personalize your content to suit your visitors. In order to do this, you need to link your Adwords and Analytics accounts. Login into your Google Analytics account and select “Admin,” then “AdWords Linking” under the second column in the Admin menu.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Optinmonster

FEBRUARY 21, 2024

This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In They even attended in-person events, either as a speaker or an attendee. This meant that new blog posts were ranking much quicker. But the best part?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

JUNE 18, 2012

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

accelerate agency

MAY 24, 2021

That way you can concentrate ads in certain areas, or personalize your content to suit your visitors. In order to do this, you need to link your Adwords and Analytics account. Login into your Google Analytics account and select “Admin,” then “AdWords Linking” under the second column in the Admin menu. Google Adwords.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

QuanticMind

FEBRUARY 19, 2020

For example, a travel company with destinations in Spain could target long-tail keywords like “best time to visit madrid” or “things to do in barcelona.” Double Down on Personalization Tactics. Travel and tourism PPC tactics should include personalization as much as possible. Some have higher conversion value than others.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Anything Goes Marketing

FEBRUARY 24, 2008

They don't seem to have any Google AdWords that are specific to this campaign. Don't you want to find that person and hunt them down? Don't you want to find that person and hunt them down? Ok, that last one may be a bit extreme but it may also be part of the long tail of search.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 152

Marketing AI Adwords Account Based Marketing ABM 152

Hubspot

SEPTEMBER 16, 2013

Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. Track online donations, newsletter sign-ups, and volunteer registrations.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

SEPTEMBER 24, 2010

Users that use Google AdWords do not pay on an impression basis. Google AdWords charges users on a CPC (cost-per-click) basis, so your spending will not be affected by the new definition of impression. Should I optimize for short tail or long tail keywords? How will this affect my PPC campaign?

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Directive Agency

DECEMBER 1, 2017

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Looking to Supercharge Your AdWords Campaigns?

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

LeadSquared

MARCH 20, 2013

In our previous blogpost on we have already discussed How to create Google Adwords campaign. Make your Ad, Location Specific: Google Adwords enables you to make your PPC marketing campaigns location specific. Use long tailed keywords: Long-tailed keywords help you to make your ad message more specific.

Adwords 52

Adwords PPC ROI Long Tail Marketing 52

Valasys

AUGUST 19, 2019

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . In the long & short of it, justifying & backing-up the results by numbers inspires better trust & ensures that the prospects make a quicker buying decision. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

WebMarketCentral

NOVEMBER 16, 2009

The Answer To All Your SEO Questions! by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more.

SEO 20

SEO Forrester Best Practices Adwords 20

Brandpoint

NOVEMBER 8, 2021

Instead of paying to target a keyword through AdWords, one small business now gets $1,000 worth of free inbound web traffic each month. It got picked up after three months and we improved from position 78 to four on all long-tails as well. In some cases, the position yielded success for their business. Each click costs over $3.50

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Online Marketing Institute

DECEMBER 23, 2010

I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Content Marketing Institute

JANUARY 23, 2019

Competition doesn’t directly dictate pricing on AdWords. This is also why you don’t often see content-based promotion on AdWords: It’s cost-prohibitive (for what you get in return). The first-person post that recounted painful lessons with a contrarian angle. Optimize content promotion campaigns around message match.

Paid Content 104

Paid Content Top of Funnel Cost Per Click Promotion 104

Convince & Convert

MARCH 8, 2012

I think, long- term, that’s a smart play. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Eric: Yeah. I’ll tell you, my perspective on a lot of the Facebook changes. Eric: Yeah, it’s a lot of work, you’re right.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

ClearVoice

JUNE 17, 2022

To determine your target audience, consider factors such as their age, gender, location, interests, and personality traits. Long-tail keywords. Long-tail keywords are keyword phrases that are more specific than more common keywords. They’re usually four to six words long, although that can vary.

Top of Funnel 59

Top of Funnel Long Tail Marketing Content Keywords 59

TrustRadius Marketing

MAY 30, 2018

” As long as it may seam, that is, in face, a long-tail keyword. SEO associates need to understand the difference between long-tail and short-tail keywords, know the industry well enough to find relevant keywords, and be able to perform competitor research using tools like Moz and SEMRush.

SEM 40

SEM Paid Content Cost per Acquisition SEO 40

Convert

NOVEMBER 8, 2022

Consumers still buy, but they’re sticking to the absolute essentials: food, health, and personal care. Focus on Long-Tail Keywords. Another way to keep your budget lean while targeting the right audience is to focus on long-tail keywords. Focus your strategy on long-tail keywords related to your top keywords.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Hubspot

MARCH 21, 2018

In fact, this will actually hurt your website's SEO because search engines will recognize it as keyword stuffing -- or the act of including keywords specifically to rank for that keyword, rather than to answer a person's question. To satisfy intent and rank well in the long term, build your SEO marketing strategy around topics, not keywords.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

LeadSquared

DECEMBER 30, 2015

It depends on where the person is landing but generally if you are directing a person from a paid ad campaign, always have just one offer. That is the case sometimes but in most of the cases , one offer which is relevant to the context of the person landing on that particular landing page, will work the best. You need both.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

QuanticMind

JUNE 15, 2017

Google Analytics forbids personally identifiable info, such as email addresses and phone numbers. To mitigate the cross-platform problem, alternatives to discovering and collecting personal info outside of GA include using login forms, third-party cookies and plugins and marketing automation solutions such as Marketo.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Hubspot

OCTOBER 23, 2018

To provide the most accurate relative popularity, Google Trends doesn’t account for repeat searches from the same person over a short period of time. Find new, relevant long-tail keywords. The tool can also show you a query’s search popularity over certain time frames. Pinpoint the root cause of a dip in organic traffic.

Trends 75

Trends Google SEO Keywords 75