KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

QuanticMind

JANUARY 4, 2018

Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. Promotion extensions. Start date.

Adwords 40

Adwords Cost per Acquisition Features CPA 40

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google AdWords…whaaaat? And, my intent of writing this guide is to help clueless beginners who are just getting started with AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

LeadSquared

OCTOBER 26, 2017

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. Only by identifying key PPC metrics, monitoring them regularly, and tweaking ads accordingly would allow you to get anywhere close to your objectives with AdWords. Or just maybe, you have already been running ads for a while now.

Adwords 52

Adwords PPC Lead Ranking Lead Scoring 52

Directive Agency

SEPTEMBER 15, 2017

How much should you be spending on Google AdWords? What Is the Average B2B Budget for AdWords? . But at least 75% of marketers are expected to increase their Google AdWords investments in the next year. spent on AdWords. That’s because AdWords works better for certain industries over others. Image Source ).

Adwords 49

Adwords Budget Programs Cost Per Click Marketing Budget 49

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Ranking 103

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. 22 Free Keyword Research Tools by Practical eCommerce.

Keywords 100

Keywords Research SEO Tools 100

KEO Marketing

JULY 28, 2015

Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account. This latest development moves that process a huge step forward. The ratings and reviews will appear in ads on desktops and tablets.

Adwords 48

Adwords Google Paid Search Agency Advertising Agencies 48

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

JANUARY 30, 2018

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads. Let’s begin with Google AdWords. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

NuSpark Consulting

APRIL 29, 2012

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Complementary keywords for the Research label: Ideas, solutions, programs, sales training (broad, phrase, exact matches).

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

KoMarketing Associates

MAY 3, 2018

Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Geo >> Location. Conversions.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. He authored Advanced Google AdWords , which is now in its third edition.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Zoominfo

MARCH 26, 2018

You’re likely already using buyer personas to inform and improve your marketing efforts. A successful influencer marketing strategy requires a lot of research and preparation – but the results speak for themselves. Google: Many of you are likely familiar with Google Adwords.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

LeadSquared

MAY 13, 2013

Whether it is Google Adwords, blogging, content writing, SEO or any other kind of online marketing task , conducting a proper keyword research online is the best way to begin with, and actually be successful at it. Google Adwords Keywords Tool. Google Adwords keyword tool helps you search for relevant keyword for your business.

Keywords 52

Keywords Research Cost Per Click Budget Programs 52

Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. So, my second favorite hack for SEMrush is being able to check out information on the biggest competitor in your space. B2B Marketing Research Tool #2: SpyFu.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

The Lead Agency

FEBRUARY 15, 2023

Google’s Keyword Planner tool Google’s Keyword Planner tool is a great way to research potential negative keywords for your campaigns. Google’s suggested searches can also help inform your negative keyword strategy by showing common search terms and phrases related to your business.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 4.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Zoominfo

OCTOBER 5, 2021

Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have.

Storytelling 130

Storytelling Examples Branding Brand Identity 130

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Divide informational keywords and transactional keywords : For example, “what is customer relationship management” versus “buy crm software”, or “do i need crm” versus “customer relationship management solutions”. So please, just don’t do it.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Internet users. Image credit: MarketingProfs. Speed thrills. Stratabeat ).

SEM 100

SEM Paid Content Stats SEO 100

Content Standard

JULY 17, 2015

Regardless of the strength of Bing, anyone looking to use PPC search should start with AdWords. For this same reason, Bing searches can be a great way to research websites to approach for backlinks , as the results may differ from Google. But regardless, Bing is indisputably growing, and in this growth lies opportunities for marketers.

Paid Search Agency 40

Paid Search Agency Ads Cost Per Click Adwords 40

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. This foundational piece is a great place to start.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Essentially, ad Extensions allow you to supplement your ad with additional information at no additional cost. Sometimes it can be confusing and overwhelming. Use ad extensions.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. ChatGPT has been trained on billions of pieces of data and information and uses that data as the foundation for the copy and content it produces. That has all changed, almost overnight.

Marketing AI 131

Marketing AI Generation Work Management Marketing Management 131

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

APRIL 12, 2016

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account. You can also see estimated costs, CTR, and CPC information.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Contently

AUGUST 2, 2021

This information will allow marketers to adjust their strategies and make the purchasing experience easier for the consumer. Perhaps the most common complaint about using Google Analytics is the information can be cluttered and the interface difficult to navigate.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. Chad works as head of marketing research at Oracle, so you will find many blogs concerning digital marketing from Oracle.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93