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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. Website URL: Copy and paste the URL you want to track.

Traffic 97
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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer. Screaming Frog. Google Search Console (+ New Features).

SEO 174
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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120
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How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Access hard-to-reach segments.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile. AdWords Wrapper. AdWords Editor. What is it?

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SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

The source code of a site can be an absolute wealth of information. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Open Site Explorer is owned by Moz and will give you a pretty good look into a site’s link profile. Here are four places to start: Source Code .

Research 120
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Big Updates to the NetLine Portal: What You Need to Know

NetLine

Contact-Level Enrichment includes the prospect’s various social profiles, giving you a peek into a potential buyer’s LinkedIn, Twitter, GitHub accounts (anything that’s publicly available), as well as their professional bio, and more. AdWords, Facebook Ads, LinkedIn, and any Programmatic tool). premium per enriched lead.

SIC 52