Hubspot

MARCH 6, 2017

In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. With TrueView, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

SalesIntel

NOVEMBER 17, 2022

Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Although, regaining that organic power can happen fairly quickly if you optimize your content well in other ways. Types of Domain Structure.

SEO 97

SEO Marketing Websites Optimization Domain 97

Optinmonster

FEBRUARY 21, 2024

Another great tool you can use to find LSI keywords is LSI Graph. Find Content That is Already Ranking For Your Keyword First, Emil did some keyword research with Google’s keyword planner tool. Make Your Posts Definitive Canva made another research-led decision to use more examples and case studies in their articles.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

B2B Marketing Insights - WE

MARCH 16, 2022

What is SEO (Search Engine Optimization) and why do you need it. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Keyword research. A first step when you embark on your journey to create content is keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 12, 2016

As marketers, we're always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. Display Ads: What's the Difference?

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Recently, I asked 17 PPC experts to tell me the top three PPC metrics they pay the most attention to when analyzing their AdWords accounts. Sometimes it can be confusing and overwhelming.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Hubspot

JUNE 5, 2019

With over five billion monthly searches being made on the Microsoft network, this makes Bing PPC a notable marketing tool for paid ad campaigns. This gives your team more flexibility and optimizes the effectiveness of your PPC campaign. Google AdWords, however, can only show you the number of Google+ followers. Platform Reach.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. George’s Linkedin profile will make you a Hubspot expert. Bred has also written the book called ‘Advanced Google Adwords’. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. PPC is one of SEO's most powerful tools — and vice versa. Use PPC insights to choose the best topics, write and optimize your headlines and meta descriptions, and align to your audience's needs and expectations.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

DECEMBER 13, 2011

Google launched AdWords Express earlier this year and coined it as “the easiest way to advertise on Google.” Google AdWords vs. Google AdWords Express: What's the Difference? For instance, in traditional AdWords, users need to find their own keywords, set bids, and manage those bids. you’re done.

Adwords 28

Adwords Google Budget Programs Paid Search Agency 28

Circle Studio

NOVEMBER 8, 2018

As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming. Major initiatives, efforts and tools that harness ? Gartner Research. So which tools are helpful to the A/E/C industry and which ones aren’t?

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Search Engine Optimization may be a more cost-effective alternative. blogging, creation of high-quality content, and website conversion optimization.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Sponsor: HubSpot.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Moz

MAY 1, 2019

I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. Often people will initiate optimization efforts without first conducting effective keyword research.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. Keyword Intelligence: Keyword Research for Search, Social, and Beyond . Ron Jones.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hubspot

AUGUST 16, 2011

“fiberglass in-ground pool installation” Obviously if someone is searching for “fiberglass in-ground pool installation,” his or her brain is in research mode. Another factor to consider when optimizing for the right keywords is location-based searches. Tools for Choosing the Right Keywords.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Those might include: Marketing automation tools.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

MARCH 24, 2011

She shares some valuable tips for companies using Adwords and some common mistakes to avoid. How to leverage Adwords remarketing tools to target non-converters. To get the audio and the full transcript of the show, head to: Leveraging Adwords Pay Per Click ( PPC ) & Remarketing for your Business. Which is better?

Landing Pages 28

Landing Pages PPC Adwords Optimization 28

Outgrow

MARCH 11, 2020

It is a cost-effective way of driving visitors to your website and then lets your conversion rate optimization magic do its work from there. However, paid search requires you to conduct keyword research first, which could be time-consuming. You need a Google AdWords account to make ads for your Youtube channel. Video Promotion.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

AUGUST 2, 2018

Google AdWords wants to incentivize the best advertisers to advertise the best content on their SERPs, so they reward ads that have high quality scores with higher ad rankings and lower cost-per-clicks. On paid social, advertisers have a lot of opportunity to optimize their campaigns. Their content has to be engaging. With almost 1.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

FEBRUARY 13, 2020

The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research. Sure, optimizing for "swimming pools" has its place. Free Keyword Research Tools.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

B2B Marketing Insights - WE

JUNE 29, 2018

There are also a zillion online tools designed to help you brainstorm brand names and find matching dot-coms. Be sure to research your market, name, and logo shape to ensure you can differentiate yourself from the competition. Use your site as a tool. Keyword research is worth its weight in gold. that pigeonholes you.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Google Ads (formerly known as AdWords). Perform Keyword Research.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

AUGUST 3, 2011

Keyword research is tough. As anyone versed in search engine optimization knows, you could have the prettiest website in the world, but unless you get your keywords right, nobody’s going to find it. Luckily keyword research for multilingual sites isn’t as difficult as you might think. Connect with HubSpot :

Keywords 28

Keywords Research Long Tail Marketing Advertising Agencies 28

Hubspot

SEPTEMBER 24, 2013

We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Andy Pitre , HubSpot Analytics Product Manager: "As marketers ourselves, we aren’t too happy about these recent developments. What All This Means.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

AUGUST 22, 2011

There is a range of tools that will enable you to do keyword research (e.g. the Google AdWords Keyword Tool , the Google Insights for Search tool , and HubSpot’s Keyword Grader ). The most successful strategy is doing your own research rather than making stuff up. How do you do keyword research?

Search Marketing 28

Search Marketing Online Marketing Adwords Buzz 28

Hubspot

OCTOBER 10, 2011

If you manage a Google AdWords account to supplement your organic search engine optimization efforts, you know there are a ton of metrics available to track and analyze, and it can quickly get confusing and overwhelming. How Does Your AdWords Account Stack Up? Connect with HubSpot : 2: Click-Through Rate.

Marketing Budget 28

Marketing Budget Campaigns Adwords CTR 28

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

FEBRUARY 12, 2014

Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. One of the keys to optimizing a PPC campaign and measuring its success is implementing conversion tracking. 3) Know your competitors like your best friend.

PPC 28

PPC Startups Long Tail Marketing Planning 28

The Effective Marketer

MARCH 7, 2009

Ron Adelman, from WSI Marketing , discussed Search Engine Optimization (SEO) in a down-to-earth manner that was refreshing at the same time very entertaining. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

JANUARY 26, 2017

Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. The solution? Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google.

Google 28

Google Contingency Planning Clickthrough SERP 28

WebMarketCentral

JANUARY 26, 2009

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Or tools to help evaluate your competitors' online marketing strategies?

PageRank 20

PageRank SEO Tools Best Practices 20