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Best Cool SEO Tools of 2011

Webbiquity

The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. Need to analyze the optimization status of an existing website? You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools.

Tools 50

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Features. Pricing.

How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

Hubspot

Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. Did you send a well-segmented email?

PPC 46

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

As marketers, we're always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. Start by optimizing for Quality Score. Search vs. Display Ads: What's the Difference?

CPA 38

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List.

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. For CMOs, it’s natural to want to use these tools for attribution as well, since they’ve already committed to the rest of the tool. Business Intelligence Visualization Tools. Business intelligence tools (e.g. Marketing Automation.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Using the Traffic Estimator Tool. Right.

CPC 36

16 Google Tools to Improve Marketing Effectiveness

Hubspot

When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Google AdWords. The chances are you have probably already tried out Google AdWords. Google's Search-based Keyword Tool. Google’s search-based keyword tool provides keyword suggestions based on actual Google search queries. Connect with HubSpot

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. And, while content marketing is more than just tools and needs a solid strategy to be successful, there are a plethora of tools out there that can make the job of creating content just a little bit easier. Storify – I love this tool. Pinterest is the ultimate visual content curation tool! Conversion Optimization.

Tools 62

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

Optimizing for “swimming pools” has its place, but there is no doubt that this keyword will attract a much more generic audience that may not be looking for what you have to offer. Another factor to consider when optimizing for the right keywords is location-based searches. Tools for Choosing the Right Keywords. Connect with HubSpot Location-Based Keywords.

Google AdWords Express: The Pros and Cons

Hubspot

Google launched AdWords Express earlier this year and coined it as “the easiest way to advertise on Google.” Google AdWords vs. Google AdWords Express: What's the Difference? For instance, in traditional AdWords, users need to find their own keywords, set bids, and manage those bids. Pros of Google AdWords Express. 1. Cons of Google AdWords Express. 1.

PPC 14

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the tool Google will use to beat Facebook. Justin Garrison details tools that can be used “to migrate pictures, videos, and friends” from Facebook to Google+ (assuming you want to connect with the same people on Google+). The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.

Google 146

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem. They now have contacts in the Email Tool and want to do triggered emails based on their web behavior, i.e. shopping cart abandonment. Or do you need a more advanced tool like Core Metrics or MyBuys that serves up emails based on web behavior? Probably not.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

What’s most important–on-page optimization, link building, or technical SEO? The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List.

The Top 10 Best Resources to Learn About SEO

Vertical Response

This is where search engine optimization ( SEO ) comes in. To ensure sure your website is as relevant as possible and when it comes to wowing search engines, you’ll want to learn as much as possible about search engine optimization from the pros. Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. SEO tools. 8.

How to Launch a Google AdWords Campaign the RIGHT Way

Hubspot

Paid search is an extremely powerful tool and a valuable asset for enhancing your company’s online presence. But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. Once you've compiled your keyword list, you’re ready to create your AdWords account. How to Optimize Your Ads. Connect with HubSpot

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 48% of Twitter users say they rarely or never check Twitter. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3

How to Use New Anonymous Targeting to Get Sales Faster

Hubspot

This post will delve into what those features look like -- but even if you''re not a HubSpot customer, it should give you some ideas of what you can do with functionality like this on your own sites. Want to learn about the other marketing tools launched at INBOUND? Optimize Your Content for the Device Viewing It. Of course learning a new tool can be tricky.

5 Steps to Google Places Optimization Zen

Hubspot

While the traditional rules of on-page optimization are still paramount, having a well-optimized Google Places profile is now essential for local businesses to get themselves above the fold. If your local business doesn’t have a Places page or if it isn’t properly optimized, you could be missing out on well qualified traffic and leads. Connect with HubSpot

Unveiling The Pipeline Marketing Technology Stack

bizible

Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel. Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze).

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). At HubSpot, we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot." So, it may be best to do this. Otherwise, tools like TinyPNG will help you reduce file size.).

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Optimizing Your LinkedIn Profile and Use. Lessons from HubSpot’s LinkedIn Company Page by Business Insider. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS. ” Looking for a new job? ’”.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. It also checks posts to ensure they are optimized for search engine rankings.

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Andy Pitre , HubSpot Analytics Product Manager: "As marketers ourselves, we aren’t too happy about these recent developments. Information for HubSpot Customers. Why, Google. What All This Means. No bueno.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Matt emphasizes search engine optimization and website usability strategies with the goal to attract quality traffic. smart practical guide to implementing search engine optimization. Advanced Google AdWords.

Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It

Hubspot

This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. The update rewards mobile-friendly websites and penalizes those that aren't fully optimized for mobile in mobile search results. HubSpot customers: To add alt text, click "Edit image."

Are Ads Worth the Investment? [Free ROI Calculator]

Hubspot

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. Ready to give it a try? Bingo.

CPC 34

58+ Resources to Master SEO Copywriting

Writtent

If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO.  It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. Hubspot does a great job explaining what SEO really is. Section 4: Optimizing Blog Titles.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Top automation tools. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords.

A Practical Guide to Planning a Successful Inbound Marketing Campaign

Hubspot

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Here are a couple of examples of HubSpot’s goals from a recent product launch. The product we were launching was Social Inbox , a social monitoring and publishing tool. Choose keywords and optimize for search. HubSpot.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We spend tons of time writing posts and optimizing them for search and social media. The first is to use tools like Google Trends. This tool will show you the trend in searches for that keyword or phrase. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume.

A Brief History of Online Advertising

Hubspot

WebConnect also introduced the CustomView tool , which capped the number of times a particular user was shown a single banner ad. 1996: ROI tracking tools begin to improve. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. Image credit: Wired.

On-The-Go PPC: How Marketers Can Take Advantage of Google AdWords for Mobile

Hubspot

While pay-per-click (PPC) is in no way a replacement for search engine optimization (SEO), it can sometimes be a useful tool. AdWords for mobile is designed to give mobile users a quick overview of account activity and performance while allowing users to make easy, select changes to keywords and campaigns. Connect with HubSpot

What Is Digital Marketing?

Hubspot

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Interactive tools. Search Engine Optimization (SEO). The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Tactics.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

Hubspot

Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Typically offers take shape in the form of ebooks, whitepapers, templates, online courses, videos, tools, etc. For HubSpot customers, it's easy to segment your database using a smart list in the Lists App. ttsZQ71Ixx pic.twitter.com/cK794XcEDh — HubSpot (@HubSpot).

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

And to do so, you need a social media manager who not only knows social media platforms like they know the alphabet, but who also knows how to develop strategies for various social networks, track the right metrics, and integrate the best tools and practices on those platforms. Experience using social media analytics tools and the ability to tweak social strategies based on findings.

8 Ways SEO Should Influence Your Marketing Copywriting

Hubspot

To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. However, your attempt to optimize that content for search engines will be worth nothing if your content serves no purpose. Only then will you be able to optimize that content for the keywords you want to get found by in search.