Many digital marketers are using marketing automation tools to automate lead nurturing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Search Engine Optimization may be a more cost-effective alternative. Search Engine Optimization focuses on getting your site in the natural search results. Those tools are promising, but not mainstream yet. MORE >>

When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Google AdWords. The chances are you have probably already tried out Google AdWords. Google's Search-based Keyword Tool. Google’s search-based keyword tool provides keyword suggestions based on actual Google search queries. Just submit your site and the tool will list phrases extracted from your web pages. Gmail account would give you access to this tool, which makes the process of sharing work-in-progress even easier. MORE >>

To learn how take a look at HubSpot how they have published a PR on Twitter with its 140 characters. Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an. Twitter has more than 280,000,000 users worldwide. MORE >>

26 Content Marketing Tools to Use in 2013. And, while content marketing is more than just tools and needs a solid strategy to be successful, there are a plethora of tools out there that can make the job of creating content just a little bit easier. Here are 26 of my favorite content marketing tools that can help you with everything from generating ideas down to distributing your content: Content Ideas. Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Cheers! MORE >>

Optimizing for “swimming pools” has its place, but there is no doubt that this keyword will attract a much more generic audience that may not be looking for what you have to offer. Another factor to consider when optimizing for the right keywords is location-based searches. Tools for Choosing the Right Keywords. Here are 4 awesome tools you can use to quickly and easily identify strong long-tail keywords for your SEO campaign: 1. Google AdWords Keyword Tool : Google has a few tools that make it easy to conduct keyword research. MORE >>