KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. This tells whether the click originated on the main Google Search page, one of its Search Partners, or on a publisher site (a.ka.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Great work!

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

LeadSquared

APRIL 5, 2013

What is Google Adwords Quality Score? Google Adwords Quality Score measures the quality and relevance of your ad campaigns , keywords and landing pages from a visitor’s perspective. How does Adwords Quality Score works? Adwords Quality Score for each keyword is calculated looking at variety of factors.

Adwords 52

Adwords Cost Per Click Ads Google 52

Convince & Convert

MAY 2, 2014

Tweetable Moments They’re not going to take away the aspects of the social layer; Google+ is Google. The world’s foremost Google+ authority will give us his thoughts on the strangely unsubstantiated Techcrunch article that prematurely announces Google+’s demise in the wake of Vic Gundotra’s departure.

Google 147

Google Skype Business Content Marketing 147

KoMarketing Associates

MARCH 3, 2016

On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. They are instead opting to show ads only at the top and bottom of search results. This change removes 4 ad spaces from search results.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

QuanticMind

OCTOBER 30, 2017

If you work in digital marketing, and search engine marketing in particular, you’ve already heard about the 2x AdWords budget change , which was announced – and simultaneously launched – on October 4, with no ability to opt-out. So what does the 2x AdWords budget change mean for SEM professionals like you?

Adwords 40

Adwords SEM Traffic Opt-out 40

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Google Ads? Advantages & Strengths of Google Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Google Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

EMagine B2B Blog

JUNE 15, 2015

Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords.

Adwords 40

Adwords PPC Cost Per Click Budget Programs 40

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 167

Google Lead Scoring Lead Ranking PageRank 167

Martech

MARCH 15, 2022

If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. But, there is another reason marketers are taking a fresh look at these technologies.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 150

Google Lead Scoring Lead Ranking PageRank 150

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Thanks for the traffic! I believe this will all be true, eventually.

Google 151

Google Lead Scoring Lead Ranking PageRank 151

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

Pearl Digital Marketing

OCTOBER 20, 2019

While this may sound simple enough, there are several tips you should follow to ensure you’re employing Google images search SEO effectively. #1: The text of your content will influence how Google interprets the relevance of the image. #2: Google will use that surrounding text to determine what the image refers to.

SEO 59

SEO Google Tips Long Tail Marketing 59

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

Social Media 100

Social Media Google Media B2B 100

QuanticMind

SEPTEMBER 27, 2016

AdWords and Bing updates from “Exploring the Upcoming AdWords and Bing Ads Changes”. AdWords and Bing updates from “Exploring the Upcoming AdWords and Bing Ads Changes”. We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

ClearVoice

JANUARY 5, 2021

Facebook puts theirs on the bottom of their sign-up form: Spotify does the same: You can find the same thing here from WordStream to use their free Google Ads report tool: Why are many companies choosing to feature that information in such a prominent spot? What kinds of compliance measures like these have you implemented?

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Hubspot

AUGUST 3, 2011

In an email to AdWords users on Friday, Google announced that "all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number." Google has had Call Extensions for some time now, which allow you to add a phone number to your PPC ad as an additional line of text.

Adwords 28

Adwords Cost Per Click Google PPC 28

Biznology

FEBRUARY 22, 2013

Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. It’s fantastic that AdWords now recognizes this fact.

Campaigns 80

Campaigns Adwords Mobile Advertising Cost Per Click 80

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. Continue to grow your opt-in contact list.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. 2017 Paid Search Trend #1: The AdWords 2x Budget. 2017 Paid Search Trend #2: Attribution – The Google Way.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

KoMarketing Associates

NOVEMBER 20, 2014

The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. Truth Behind “Good CTR”?

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

Convince & Convert

OCTOBER 30, 2013

However, in what I believe to be a very wise decision, Twitter is requiring users to opt-in to receive DMs without follow-back. Reminds me of what Google did many years ago when they polished up AdWords to take it beyond the small biz crowd and toward the boardroom. LOL” messages due to viruses or hacks. Gotta get your St.

Twitter 131

Twitter Brand Identity Branding Bandwidth 131

Valasys

DECEMBER 5, 2022

In 2000, Google launched its first Ad service- Google AdWords. 2017 – It redesigned the delivery insights tool and launched ad split testing, collection and dynamic ads, and integrated with Google Tag manager. . You can also opt for the ‘current location’ option. Advertisements became digitized.

Facebook 40

Facebook Paid Search Agency Ads API 40

LeadSquared

NOVEMBER 27, 2013

To be, or not to be on Google Plus, that is no longer the question. Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). It is way past the time to ‘Wait and See’ how Google Plus works.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

LeadSquared

OCTOBER 19, 2015

Here Meenu Joshi – the Digital Marketing Manager at LeadSquared talks about the newest updates that have been rolled out on the online media channels (like Google AdWords, LinkedIn, Facebook and Twitter – the usual suspects ). Remember, the Instagram user can provide feedback to your ad and also choose to opt out of it.

FAQ 52

FAQ Webinar Metrics Paid Search Agency Adwords 52

seo.co

AUGUST 20, 2020

SERP stands for “ search engine results page ,” and as that name implies, this is the page you encounter after conducting a keyword search on a platform like Google. Position 10, the last position in a standard Google SERP, only gets 3.1 This is one of the primary ways that search engines like Google make money. Source: Google.

SERP 111

SERP Paid Content PPC Cost Per Click 111

Leadspace

JANUARY 22, 2018

AdWords and Analytics show traffic, and they do have conversion tracking. Google AdWords allows you to run campaigns to increase site traffic, help gain valuable information about what offers and content resonate with your audience, and develop a relationship with them through retargeting efforts.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Hubspot

MARCH 14, 2018

An active, entertaining YouTube channel -- which is free to make through a Google+ account (also free) -- strengthens these users' brands and extends their reach to new audiences. Users can opt to skip this video after five seconds of it playing, as shown below, and jump to their content. How to Make Money on YouTube. Brian Carter.

Youtube 78

Youtube Advertising Agencies Adwords Mobile Advertising 78

Optinmonster

FEBRUARY 2, 2023

Google Analytics can track your conversions automatically. Attract Qualified Site Visitors These days, most online shopping purchases start with a Google search. Higher conversion rates mean more sales, revenue, and profit. Let’s get started! What Is eCommerce Conversion Rate? This is usually expressed as a percentage.

Conversion Rate 95

Conversion Rate eCommerce Conversion Tips 95

Convert

FEBRUARY 7, 2023

If you want to integrate the API directly into your application, you will need to get the API keys from your Convert account settings: Google Apps Scripts Another way to play with the Convert API is to write your own Google Apps script and then decide where to send your data. Using the API, you can aggregate data from several accounts.

API 52

API Work Management Aggregators CMS Development 52

Eric Mower + Associates

DECEMBER 19, 2018

Making opt-in fields consistent across the board will help keep your database clean. And make it clear with those opt-ins what people will receive in return for giving you their data.). Then, use a keyword tool — Google AdWords Keyword Planner and Wordtracker are two — to see how competitive they are.

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

Webbiquity

FEBRUARY 7, 2010

Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. It’s amazing how many Google and Yahoo ads (still!)

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Albacross

NOVEMBER 20, 2018

to convince them to opt in. Paid and targeted advertising: social media ads, Google AdWords, email advertising, and more. If you want to capture your visitors and have them opt in, you need to track what they’re doing and what influences their decision-making process. And this is where your content comes into play.

Demand Generation Agencies 63

Demand Generation Agencies Demand Generation Lead Generation Demand 63