NuSpark Consulting

APRIL 22, 2012

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.

Landing Pages 100

Landing Pages Adwords Keywords Research 100

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. So, I did keyword research to figure out what the target audience wanted to read about. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 98

Keywords Paid Search Agency Google Ads 98

Lake One

AUGUST 25, 2020

Google and Google Adwords is complex and continues to change rapidly. For B2B businesses, Adwords can be very challenging, but it can also be the catalyst to success in your overall campaign. . You’ve used Google before, right? Given that Google processes over 3.5 Google Adwords and Your B2B Strategy.

Adwords 52

Adwords Google Marketing & Strategy B2B 52

LeadSquared

AUGUST 30, 2013

The all new Google Keyword Planner has replaced the Adwords Keyword Tool, with its unique features and user -friendly interface. The good news is that, this tool is not only beneficial for SEO purposes, but also for your PPC marketing tasks. Google Keyword Planner Features?

Adwords 52

Adwords Keywords Cost Per Click Budget Programs 52

Marketing Insider Group

MARCH 10, 2021

When you consider that Google’s search volume is estimated at 5.8 There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features? Did you know that 51% of searches end without a click-through?

SERP 273

SERP Paid Search Agency Features Companies 273

NuSpark Consulting

JULY 5, 2016

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. This is mostly likely to happen when the keyword query, ad, and landing page offer are all aligned. AdWords allows you to compare results between Google and partners. Query — I need this. •

Adwords 100

Adwords Cost per Acquisition ROI Google 100

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Valasys

FEBRUARY 17, 2023

And in the realm of digital advertising, there is one giant that stands out among the rest: Google. As one of the largest digital advertising platforms, Google commands an impressive 37.2% With so many different terms and tools to keep track of, it’s easy to feel overwhelmed. Don’t worry, you’re not alone!

Adsense 40

Adsense Adwords Marketing Automation Services Advertising Agencies 40

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. It noted that “visitors from Google and Twitter spent 1.3x

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords.

Keywords 133

Keywords Research SEO Adwords 133

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

Google 78

Google Adsense Tools Doubleclick 78

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Keyword Planner. New features that were added to the Keyword Planner include: A Cleaner Interface. Search Query Reports.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

JUNE 27, 2013

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). AdWords Sitelinks. Image and Product Ads are great for B2B marketers that offer direct sales on their sites. The Google+ Extension. Ensure Visibility.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective?

Keywords 100

Keywords SEO Research Resources 100

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls. Only 5% of sites are removed per year and like nearly everything Google does, it’s an automated process.

Display 184

Display Advertisements Advertising Adsense 184

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new. Google AdWords…whaaaat? The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Did you know our subtitles are interactive?

Adwords 63

Adwords Budget Programs Google Video Marketing 63

Anyword

OCTOBER 28, 2021

The Google homepage: nothing but a logo, a search box, and two buttons, in a sea of white. Writing Google ad copy. Here is our quick and dirty guide to help you win in your Google Ads efforts. Google AdWords Ad Copy Character Limits. The bad news is that Google ad copy limits are set to change again.

Copywriting 98

Copywriting Paid Search Agency Ads Google 98

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools. SERP Snippet Optimization Tool. Google Search Console. Google Trends. What is it? Button Optimizer.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. It’s a great shortcut for your sales and marketing team–but not even that will help with SEO. Google hates cheating.

Domain 149

Domain Keywords Optimization SEO 149

Webbiquity

JANUARY 28, 2013

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. What are the best tools for finding and eliminating broken links?

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Convince & Convert

JANUARY 14, 2014

So where can you find these amazing keywords? But, I’ve found that the most obvious keywords usually have the greatest competition and the least engaged visitors, so you shouldn’t rely too heavily on these. Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come.

Keywords 159

Keywords Search Engine Marketing Adwords Marketing & Strategy 159

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Allows Google to make ad rotation decisions rather than yourself.

Adwords 100

Adwords Features Google Lead Scoring 100

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

accelerate agency

MAY 24, 2023

And what tools should you use? Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? Of course, you might already be using it.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

NuSpark Consulting

JULY 31, 2010

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. Proper AdWords management takes a lot of work and effort, and if you’re not willing to give that effort, or take advantage of the tools, you’re setting … [ visit site to read more ].

Adwords 100

Adwords Google Optimization Marketing Automation Services 100

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

SugarCRM

MARCH 7, 2016

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. 4 Tips for Developing Your AdWords Strategy.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. To me, this is silly.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. I usually choose all enabled keywords. STRATEGY EXAMPLES.

Adwords 100

Adwords Cost Per Click Rules CPC 100

NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. I usually choose all enabled keywords. STRATEGY EXAMPLES.

Adwords 100

Adwords Cost Per Click Rules CPC 100

QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. Google Ads provides free internal tools you can use to see how your ads are performing compared to the competition. One way you can evaluate competitor ad copy is using Google’s Ad Preview and Diagnosis tool.

Adwords 40

Adwords PPC Cost per Acquisition Google 40