Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

KoMarketing Associates

APRIL 27, 2017

AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Priority access to new content, white papers, or industry reports. Expand your reach to potential users that share interests with your core list through use of similar audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. The video closes with an outro frame featuring the Google logo and AdWords website.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

The Point

DECEMBER 12, 2014

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

JUNE 8, 2016

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Accompany the video with a related white paper as CTA. Focus on educational value; but adding some humor or uniqueness can be effective.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SmartBug Media

JANUARY 8, 2020

Spend Effectiveness. Once geofencing is implemented you’ll get access to a ton of insightful data metrics such as insights on which brick and mortars are performing better, which target segment has higher engagement, traffic patterns (when people are in/near your locations), stay durations, and messaging effectiveness.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). A better option is the campaigns with influenced opportunities report.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Hinge Marketing

SEPTEMBER 7, 2016

Even if you’re on top of your grammar, effective web copy is challenging in that you have distill everything you know about your firm and your expertise into succinctly worded paragraphs, or even bullets, that any reader can quickly digest. The most effective website copy is less formal, even conversational. Let the world know.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

NuSpark Consulting

MAY 13, 2015

Secondly, in addition to appearing courteous and friendly, the thank you page can be an incredibly effective way to engage your new leads. This can be a very effective way to close even more sales. A good example of upselling via the thank you page is Amazon.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Huptech Web

OCTOBER 21, 2022

Among the various activities and practices that marketers and businesses include as part of their marketing strategy , Pay-Per-Click ads are one of the most effective ones in terms of delivering results. GoogleAds is most effective when your audience actively searches for brands, products, or services.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

QuanticMind

NOVEMBER 9, 2017

Generally, you can help that process along with some kind of gated offer, such as a free white paper report or webinar signup, which gets sent to your visitors after they fill out a lead capture form. Considering the length of a B2B conversion funnel, you may need to create a diverse series of ads for AdWords.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

NuSpark Consulting

DECEMBER 30, 2012

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. Understand them, and increase your paid search effectiveness. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

AUGUST 11, 2015

For example, top of the funnel leads like white paper requests are probably much easier (and less expensive) to generate than a sales ready quote request from a contact form. Illustrate how changes in CTR, through effective bid management, improved advertising efficiency through cost per lead and cost per click performance.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

The ABM Agency

FEBRUARY 19, 2023

Key Takeaway: Account Based Marketing is an effective strategy to engage key accounts and increase ROI, with three main types of strategies (1:Many, 1:Few, and 1:1) tailored for different needs. Email Outreach: Email outreach is another effective channel for ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Key Takeaway: Account Based Marketing is an effective strategy to engage key accounts and increase ROI, with three main types of strategies (1:Many, 1:Few, and 1:1) tailored for different needs. Email Outreach: Email outreach is another effective channel for ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Walker Sands

JULY 23, 2019

Our latest white paper, From Strategy to Launch: 10 Steps to Drive Results with B2B ABM , shares the five essential tools we recommend to help you deliver the right message to the right target at the right time: LinkedIn – With its 500 million-plus business users, LinkedIn represents a treasure trove of potential buyers for any B2B ABM campaign.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

The Point

MARCH 16, 2010

One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. For more tips on how to improve the success of your PPC campaign, download a copy of our free white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google™ Campaign Isn’t Working and What to Do About It. ”.

PPC 100

PPC Keywords Campaigns SEM 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

NuSpark Consulting

AUGUST 26, 2011

PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Related Posts: Google Instant—Effects on Search Marketing Optimizing Pay-Per-Click; Real world examples Optimizing Google AdWords & Pay-Per-Click, Part 2. Changing content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Optinmonster

FEBRUARY 21, 2024

This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In So, they decided to systematically increase the number of images in their posts to see the effect. It was a mini viral effect.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

NuSpark Consulting

NOVEMBER 16, 2011

That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. Writing Effective Ads that Generate Leads. Utilizing Salesforce, marketing automation, and dashboards to measure cost-per-opportunities and ROI.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

The Point

JANUARY 13, 2017

To stress – this strategy is meaningless without a robust and effective nurture strategy in place. For a more detailed look at B2B search strategy, download our white paper: “ Top 10 B2B Paid Search Mistakes.”. . • an “early stage” campaign focused on pain points, problems, and opportunities.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

Webbiquity

JANUARY 25, 2016

They place the least value on white papers and ebooks (though these assets are very important further down the funnel). These tools are designed to enable B2B marketers perform a broad range of functions both more effectively and more efficiently. ” Everything is Measurable, Yet Effective Measurement Remains a Challenge.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

LeadSloth

AUGUST 11, 2009

Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

ViewPoint

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix.

B to B 120

B to B netFactor Media SEM 120

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Newsletter problems?

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

JULY 29, 2012

It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. ” white paper.

Social Media 140

Social Media ROI Media Correlation 140

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. It's just a matter of how you do that most effectively. The Google AdWords platform's power runs so deep. and other changes in that world, stay tuned. Do you see it that way? Me: How does mobile search play into this Yahoo!-Bing

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Digital B2B Marketing

OCTOBER 15, 2013

Don’t forget that you can also promote your YouTube videos (done through Adwords. Long form content like white papers and ebooks can be hosted, promoted and even gated within a publisher’s site, often on a cost per contact captured basis. The most cost effective element of a display campaign is generally retargeting.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Rev

MAY 21, 2018

Page views, email opens, white paper downloads, site search strings, and so on. So referencing something I read a week ago (or longer) is not likely to be effective. Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

LeadSquared

NOVEMBER 24, 2015

So think of e-books, white paper downloads, a free trial, perhaps a free consultation or a discount – something that encourages the visitor to take the effort to sign up. How to effectively use Twitter, Fb and LinkedIn for the same? How to get the most from Google Adwords? Question 5. Question 7. Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52