The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. free trial, demo, white paper) – the reader should know precisely what he/she gets when clicking on the ad.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Digital B2B Marketing

OCTOBER 15, 2013

Don’t forget that you can also promote your YouTube videos (done through Adwords. Of course, you can take this approach with a list rental as well, although often at a significantly higher cost. The most cost effective element of a display campaign is generally retargeting. I know, that isn’t intuitive at all).

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

WebMarketCentral

OCTOBER 8, 2008

Since Google is the dominant search engine , it's AdWords search program is the place to start. Level 5: Banner Advertising Unlike search marketing and targeted network ads, which are priced on a cost-per-click (CPC) basis, banner advertising is sold on a cost-per-thousand impressions (CPM) basis.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Single Grain

NOVEMBER 6, 2019

Google recently announced their Content Grouping feature in the Analytics dashboard, which is a tool that allows you to group together certain types of content (like “blog posts” or “white papers”) and view data for each group. For example, say you generate leads using a free white paper on your site. Genius, right?

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

PureB2B

OCTOBER 8, 2020

These ads are similar to Google AdWords or search engine ads. You can also optimize these ads for CPM and CPC. The content is called a “lead magnet,” which can be in any of the following formats: eBooks, templates, checklists, free online courses, white papers, case studies, guides, etc. LinkedIn Company Page.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

PureB2B

OCTOBER 8, 2020

These ads are similar to Google AdWords or search engine ads. You can also optimize these ads for CPM and CPC. The content is called a “lead magnet,” which can be in any of the following formats: eBooks, templates, checklists, free online courses, white papers, case studies, guides, etc. LinkedIn Company Page.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

Webbiquity

AUGUST 26, 2010

Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&#

Facebook 100

Facebook Search Marketing Advertisements Advertising 100