14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. Search remains the cornerstone of digital and content marketing efforts.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.
Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. To stress – this strategy is meaningless without a robust and effective nurture strategy in place.
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. If your company is part of this 30 percent not yet utilizing SEM, here are 7 reasons why you may want to consider adding it to your marketing mix: 1.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending? All questions should start with the PPC budget. Who Is Seeing My Ads?
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
” You may find ad extensions effective since you’re giving searchers more reasons to click on your ad. Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. © 2015, VerticalResponse Blog. Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.”
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
Here are some of our fails, as well as what we’re doing to make our paid media more effective. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. This gives us more information about every keyword and allows us to cost-effectively grow. Bonus Mistake: Not adopting the latest AdWords snippets.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Improve SEM conversion rates. An effective autoresponder program complements your telesales team by increasing contact rates and highlighting those leads that need the most attention. 7. Improve campaign measurement. Test more. Make your blog count.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.
6 Tips to Creating an Ideal Landing Page
JULY 29, 2014
You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. By testing, you’ll be able to maximize the effectiveness of your landing page and will hopefully bring in more conversions. Having a well-designed landing page will go a long way when it comes to bringing in conversions.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign. Promoting transparency and trustworthiness.
5 Search Engine Marketing Tips to Compete with the Big Guys
JANUARY 23, 2014
Google is often times the most expensive search engine and rightly so because it gets the most traffic, but there our other more cost effective and less competitive search engines. It can be just as effective and often times at a much lower cost. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. 1. Keyword Selection.
Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
The New Strategist
JULY 27, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising? Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? That all being said, it’s time for the bad news. Geyer). What do all these facts mean?
Search Engine Marketing (SEM) Best Practices
FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Your goals—how many leads or sales are you planning to drive from search marketing?
Intro to Remarketing Lists for Search Ads
SEPTEMBER 9, 2013
This is both valuable and effective because it combines both user intent and context. According to the Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” Effectively target and utilize broad match keywords with RLSA campaigns. Sources: [link]. All rights reserved.
It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
MARCH 30, 2014
By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25 Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc 25 per click!
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
It’s also a good idea to use Auction Insights Report within the Google Adwords interface, as well as the Ad Preview Tool to see who your competitors are, as well as the different ad copy they’re running for each of your targeted keywords. In this post we highlight essentials for writing a winning pay per click (PPC) ad. Differentiate from Competitors. Qualify Customers.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. Using “long tail” keyword phrases should be part of every SEM strategy as well as used in conjunction with some more popular “head” terms when possible.
Use Mobile Ads to Bring Customers to Your Door
MAY 30, 2013
While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly. You can set up your Google Adwords campaign to target users that are within a certain radius of your business.
B2B Leads in the Long Tail of Search
AUGUST 9, 2012
Use AdWords (and SEM in general). Search engine marketing programs like AdWords enable marketers to identify which keywords actually drive conversions most effectively, and to always have their site appear on the first page of search results for those terms, regardless of variations in organic rank. 2. Looking at multiple b2b websites, in the U.S. This makes sense.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. Editor's note: For example, using Salesforce for Google AdWords.)
Why You Should be Using Product Listing Ads Right Now
JANUARY 15, 2015
As an online retailer, this is exactly why you should be using Product Listing Ads – an effective way to bring your storefront to potential customers’ desktops and mobile devices. SEO/SEM Small Business Marketing Tools/Services bing shopping godatafeed google shopping nextag pricegrabber product listing ads shopify Volusion How do they work work? . What are the benefits?
Content and Pay Per Click – Using them Together for Success
MARCH 11, 2014
By pairing relevant content with PPC, you can increase the effectiveness and the overall impact of that content. SEO/SEM Small Business Marketing google google adwords Internet pay per click Relevant Content Search search engine marketing SEM sem content Video Content With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. Blogging, informational videos, infographics, guides, and the like are more popular now than ever. Let us know in the comments below.
Google’s New Enhanced Campaigns for Display Advertising
JUNE 12, 2013
In a previous post, we discussed changes made to Google AdWords ‘ pay-per-click (PPC) Enhanced Campaigns (for Search). You can now set up custom bid adjustments in addition to layering in day-parting, locations, and keywords, to help hone in on specific potential customers hopefully making your display campaigns even more effective and profitable. Bid Adjustments. Targeting.
Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
APRIL 28, 2015
Symptoms. “Survival Rate” “causes” “Life Expectancy” “side effect” “side effects” Complication. If you would like Fathom to take a look at your current AdWords campaigns to see if we can improve them, please do not hesitate to contact us for a free assessment ! Animals. Puppy. Puppies. Kitten. Kittens. Horse. Horses.
Real-World Results from Web Presence Optimization
OCTOBER 18, 2011
Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” My last post, What is Web Presence Optimization, and Why Should I Care?
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.
Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
MAY 14, 2014
Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. Finally, using site remarketing is a very sensitive subject in the healthcare space (although it’s typically very effective). Healthcare Online Advertising / SEM / Display AdWords healthcare marketing HIPAA ppc
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Rich Media and Video templates in display ad builder by Inside AdWords. by Search Engine Land.
Paid Search & The Truven 15 Top Health Systems
JULY 24, 2014
Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)? The effect is potential confusion for the user.
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
SEM changes take effect in a matter of minutes. • It’s flexible. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? Design landing pages that most effectively convert? How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. search engine marketing.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! by WordStream. John A.
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion.
3 Tips for Optimizing SEM Campaigns
FEBRUARY 16, 2009
If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. 1. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO. Bid on your own company name.
The 6 Most Important Takeaways From CMI’s Annual Study
NOVEMBER 4, 2016
Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. As CMI points out, more than 50 percent of the most effective marketers have documented strategies. It’s the only tactic that decreased in effectiveness this year for B2C and B2B. Other times, not so much.
What is Retention Marketing, and Why You Need to Start Today
FEBRUARY 9, 2016
In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. These traditional ads are more expensive and less effective than they were in the past. Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Effectiveness of Retention Marketing. Ecommerce