Trending Sources

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. Search remains the cornerstone of digital and content marketing efforts.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important. CLICK TO TWEET. So What’s Different About The Updated Version?

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. If your company is part of this 30 percent not yet utilizing SEM, here are 7 reasons why you may want to consider adding it to your marketing mix: 1. 

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7 Things You Didn’t Know You Could Do with Google Adwords

Vertical Response

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. If so, it might be time to check out Adwords Bid Strategies.

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. In addition, being able to use targeted keywords allows for your placement ads to be even more effective. When incorporating keywords, this can help you to be a lot more effective that traditional display advertising. All rights reserved.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce  2015 State of Marketing  report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending? All questions should start with the PPC budget. Who Is Seeing My Ads?

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

” You may find ad extensions effective since you’re giving searchers more reasons to click on your ad. Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. © 2015, VerticalResponse Blog. Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.”

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

Here are some of our fails, as well as what we’re doing to make our paid media more effective. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. This gives us more information about every keyword and allows us to cost-effectively grow. Bonus Mistake: Not adopting the latest AdWords snippets.

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Top 10 Demand Generation Resolutions for 2014

The Point

The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Improve SEM conversion rates. An effective autoresponder program complements your telesales team by increasing contact rates and highlighting those leads that need the most attention. 7. Improve campaign measurement. Test more. Make your blog count.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6.

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.

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6 Tips to Creating an Ideal Landing Page

Vertical Response

You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. By testing, you’ll be able to maximize the effectiveness of your landing page and will hopefully bring in more conversions. Having a well-designed landing page will go a long way when it comes to bringing in conversions.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign. Promoting transparency and trustworthiness.

5 Search Engine Marketing Tips to Compete with the Big Guys

Vertical Response

Google is often times the most expensive search engine and rightly so because it gets the most traffic, but there our other more cost effective and less competitive search engines. It can be just as effective and often times at a much lower cost. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. 1. Keyword Selection.

Intro to Remarketing Lists for Search Ads

Vertical Response

This is both valuable and effective because it combines both user intent and context. According to the  Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” Effectively target and utilize broad match keywords with RLSA campaigns. Sources: [link]. All rights reserved.

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Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action

The New Strategist

In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising? Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Your goals—how many leads or sales are you planning to drive from search marketing?

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The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? That all being said, it’s time for the bad news. Geyer). What do all these facts mean?

How to Write a Winning Pay Per Click Ad

Vertical Response

It’s also a good idea to use  Auction Insights Report within the Google Adwords interface, as well as the Ad Preview Tool to see who your competitors are, as well as the different ad copy they’re running for each of your targeted keywords. In this post we highlight essentials for writing a winning pay per click (PPC) ad. Differentiate from Competitors. Qualify Customers.

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It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!

Fathom

By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25 Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc 25 per click!

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

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B2B Leads in the Long Tail of Search

Webbiquity

Use AdWords (and SEM in general). Search engine marketing programs like AdWords enable marketers to identify which keywords actually drive conversions most effectively, and to always have their site appear on the first page of search results for those terms, regardless of variations in organic rank. 2. Looking at multiple b2b websites, in the U.S. This makes sense.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. Editor's note: For example, using Salesforce for Google AdWords.)

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Content and Pay Per Click – Using them Together for Success

Vertical Response

By pairing relevant content with PPC, you can increase the effectiveness and the overall impact of that content. SEO/SEM Small Business Marketing google google adwords Internet pay per click Relevant Content Search search engine marketing SEM sem content Video Content With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. Blogging, informational videos, infographics, guides, and the like are more popular now than ever. Let us know in the comments below.

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Use Mobile Ads to Bring Customers to Your Door

Vertical Response

While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly. You can set up your Google Adwords campaign to target users that are within a certain radius of your business.

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. Using “long tail” keyword phrases should be part of every SEM strategy as well as used in conjunction with some more popular “head” terms when possible.

Google’s New Enhanced Campaigns for Display Advertising

Vertical Response

In a previous post, we discussed changes made to Google AdWords ‘ pay-per-click (PPC) Enhanced Campaigns (for Search). You can now set up custom bid adjustments in addition to layering in day-parting, locations, and keywords, to help hone in on specific potential customers hopefully making your display campaigns even more effective and profitable. Bid Adjustments. Targeting.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. Have suggestions for other useful negative keywords? career.

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Why You Should be Using Product Listing Ads Right Now

Vertical Response

As an online retailer, this is exactly why you should be using Product Listing Ads – an effective way to bring your storefront to potential customers’ desktops and mobile devices. SEO/SEM Small Business Marketing Tools/Services bing shopping godatafeed google shopping nextag pricegrabber product listing ads shopify Volusion How do they work work?  . What are the benefits?

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Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer

Fathom

Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. Finally, using site remarketing is a very sensitive subject in the healthcare space (although it’s typically very effective). Healthcare Online Advertising / SEM / Display AdWords healthcare marketing HIPAA ppc

Real-World Results from Web Presence Optimization

Webbiquity

Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” My last post, What is Web Presence Optimization, and Why Should I Care?

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Rich Media and Video templates in display ad builder by Inside AdWords. by Search Engine Land.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! by WordStream. John A.

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

SEM changes take effect in a matter of minutes. • It’s flexible. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? Design landing pages that most effectively convert? How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. search engine marketing.

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3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion.

3 Tips for Optimizing SEM Campaigns

WebMarketCentral

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. 1. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO. Bid on your own company name.

Paid Search & The Truven 15 Top Health Systems

Fathom

Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)? The effect is potential confusion for the user.

What is Retention Marketing, and Why You Need to Start Today

Hubspot

In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. These traditional ads are more expensive and less effective than they were in the past. Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Effectiveness of Retention Marketing. Ecommerce

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How can paid and organic content promotion channels be used together most effectively? This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. Effectively, the Internet is a fantastic channel to give an idea a chance to make it in the wild, but the virus only spreads if the content justifies the buzz.” email marketing.

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4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Can you tell me how can I create search query report through Goog.

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