KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Brandwatch Marketing

OCTOBER 25, 2023

Of course, not every brand will rely on a website to sell their products. Look at search volume data Use Google Adwords Keyword Planner and Google Trends to check the volume of searches for your brand name, and to track it over time to see if search volumes are increasing.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. Of course you do!

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. I first used it inside AdWords, in which they offered cross-media conversion tracking. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool!

Social Media 100

Social Media ROI Media Marketing Qualified Leads 100

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 140

Social Media ROI Media Correlation 140

LeadSquared

JULY 22, 2014

Continuing with the FAQ from the previous post , this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’ You can access the webinar content here: View the Recording. Can you give a comparison overview with Google AdWords and Facebook? Question 24. Question 25.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

BenchmarkONE

APRIL 16, 2019

In addition to placing retargeted ad content on banners and other ad blocks across the internet, the tool also provides Facebook and Twitter coverage to carry your retargeted content onto social media as well. There’s a good chance that your agency is already familiar with AdWords, since it’s the go-to search engine ad platform.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google Adwords. Google Now.

Social Media 100

Social Media Google Media B2B 100

BenchmarkONE

SEPTEMBER 22, 2021

So if you were looking at a pair of Birkenstocks on a retail site, then decided you didn’t want to make the purchase, you might find ads for those exact shoes, from that exact retailer, in the margins of the online magazine you’re reading or on your social media platforms. . Google AdWords. Image credit: retargeter.com.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google Places listings of course have phone numbers. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Thanks for getting through this!

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Thus, social media present a major threat to search advertising revenues.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Atomic Reach

MARCH 18, 2019

David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Mel Carson is an influencer in the spheres of social media, and personal branding. Lisa Raehsler is a consultant in social media ads and PPC.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. ” — Smart Bug Media. Pricing: free (but requires an active Google AdWords account). Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. SmartBug Media. Social Media Today.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. Trends in Mobile & Social Media Adoption Across The Globe. session duration, pages per session, location, device and browser).

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

accelerate agency

MAY 24, 2023

Of course, you might already be using it. Traditional referral campaigns like email shots and social media can resemble a bit of a scattergun approach. On a broader level, an acquisition report will also show you how effective your paid ads, social media marketing, and email newsletters are at generating traffic to your site.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Convince & Convert

JULY 24, 2013

I have no reason to doubt their data, but anecdotally I see “check-in” waning, at least amongst the people I follow in social media. I’ve uncovered several excellent restaurants, and things-to-do gems via Foursquare during my travels, and accessing that data is, of course, mobile-friendly.

Paid Search Agency 122

Paid Search Agency Ads Adwords Mobile Advertising 122

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google Places listings of course have phone numbers. It’s my job to stay abreast of these new features and recommend to clients where appropriate.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Biznology

JANUARY 31, 2012

While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. There is a lot of bad science in social media marketing.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

MAY 16, 2017

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. Meals Aren’t their Courses they’re the Orchestrated Whole.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Optinmonster

FEBRUARY 21, 2024

Provided, of course, that they are high-quality and difficult to outrank. People start to share the post on social media, which helps Google to see that your new post is important. Then, Emil emailed the brands that he mentioned in the post, plus any experts who contributed to the post, and those people shared the post on social media.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Beautiful Downtown Tysons.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Millenial Media. Millenial Media is the dominant mobile advertising platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Webbiquity

MAY 28, 2013

There’s no question AdWords can be an effective component of online strategy—it’s controllable, immediate and finely measurable. By incorporating owned, earned and paid media, WPO optimizes your overall web presence, not just your website (though that remains the ultimate target destination). Call this gourmet cheese.

Google 100

Google Adwords Allocation Marketing Automation Services 100

Customer Experience Matrix

SEPTEMBER 7, 2010

I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. The beauty of all this, as with AdWords, is simplicity.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

QuanticMind

MAY 11, 2018

Today there are so many different PPC targeting options available within Adwords and beyond it. If your main goal is brand awareness, then social media and display ads are ideal for your strategy. Here’s an overview of how to target your audience with AdWords PPC and social media. AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Below are 32 free online courses you can take to beef up your skill set. Social Media. 32 Free Marketing Courses to Take in 2017. Social Media " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Biznology

NOVEMBER 23, 2016

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

NuSpark Consulting

MAY 25, 2013

Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . What is a Conversion. Attribution.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Customer Experience Matrix

FEBRUARY 7, 2016

It's also important to note that the technical details of the algorithmic methods differ greatly from vendor to vendor, and of course each vendor is convinced that their method is by far the best approach. Does the vendor create optimal media plans? Of course, there are plenty of other points that differentiate these systems.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

SmartBug Media

JANUARY 8, 2020

The more popular types include text messages, in-app notifications and social media ads. Social Media Ads: All the major social media platforms (Facebook, Instagram, Snapchat, Twitter) have geofencing capabilities. This will of course vary, depending on average drive times in your area.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

LeadSquared

JULY 22, 2014

The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. Yes, of course you can. If you want to use YouTube as a place where the ads are shown, you can control that from AdWords. How is it different from Google AdWords? Question 2.

Webinar Metrics 52

Webinar Metrics Lead Generation Social Media Generation 52

Outbrain

MAY 6, 2019

Crispin S, Vice President of Digital, grew the search business from a $40k plan to $40M over the course of just a few years. However, now that other channels have caught up with search – these kinds of budgets are no longer feasible just in Adwords alone. Crispin’s thesis statement was that search data drives all media.

Marketing Budget 22

Marketing Budget Media Adwords Transparency 22

ClearVoice

NOVEMBER 2, 2018

And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Of course, the advantage of attending a large conference like the B2B Forum is that many other B2B marketers are also attending and want to connect as much as you do. Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

SWZD

JUNE 30, 2017

Let’s say in Q1 you generated 37 marketing-qualified leads (MQLs) through Google Adwords out of a raw lead count of 98 with a Cost-per-Click of $17, at an average CPL of $45/lead. Adwords: 37. Adwords: 12. Adwords: 6. Adwords: $45. Adwords: $139. Adwords: $278. Google Adwords. Opportunities-.

Cost per Lead 48

Cost per Lead Advertising Channels Lead Ranking Cost Per Click 48

Strategic-IC

JULY 18, 2018

Here’s an overview of some of the tasks I experienced: Working across a variety client social media accounts; writing social schedules, sending them for approval and executing the scheduling. Here are the qualifications I gained during the year - which I can also now add to my CV alongside my work experience: Google Adwords Fundamentals.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Inbound Marketing Ad Agencies 54

Marketing Insider Group

AUGUST 25, 2020

Team charters cut down on the need for rework and lower risk over the course of a project. The charter will evolve over the course of a team’s journey. Jill – PPC Specialist (master of the paid traffic through AdWords and social media ads). Quick Takeaways: Unwritten rules tend to be frequently broken in any organization.

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

Buzz Marketing for Technology

JUNE 17, 2015

The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel. Here there must be the right balance between paid, owned and earned media. If you’re not getting ROI from digital media that has to stop!

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100