WebMarketCentral

OCTOBER 1, 2008

Not content merely to let AdWords users bash each other over the head in bidding wars, Google continues to introduce "innovations" that can seem to be more about improving its own results than those of its advertisers. which will come into play for your Adwords listings in the near future.by Oh yeah, searchers.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

OCTOBER 9, 2007

To optimize the results of a Google AdWords, Yahoo! For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. Search Marketing or other SEM program, start with best practices in search engine marketing. Keep the contact form short. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

AUGUST 14, 2008

The AdWords Content Network - Better Than Ever by PPC Discussions Reflecting the experience of many search marketers, blogger Jeremy Mayes gives 10 reasons why the Google content network no longer sucks for advertisers. This post walks readers through the conversion tracking process on AdWords, Yahoo!

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

NOVEMBER 23, 2009

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

SEPTEMBER 3, 2009

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 20, 2009

Top 12 Resources for Start-Ups by Duct Tape Marketing The ever-industrious John Jantsch provides a short but bookmark-worthy "list of resources to help small business owners get started and growing," such as the SBA's Small Business Planner , business resources from StartupNation , and guides to starting a business from AllBusiness.com, Inc.com and (..)

Marketing & Strategy 20

Marketing & Strategy Branding Brand Identity Best Practices 20

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. Companies Believe Social Media Can Increase Revenue! by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JULY 13, 2009

Looking for ideas on how your company could expand its use of social media? Many people add their company website and/or blog. You'll find examples here that serve as a great inspiration and starting point.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 28, 2009

And in a third piece from the same publication, Twitter now a business 'must-have, ' Madhuri Shekar quotes a MarketingProfs survey showing that "84 percent of respondents (most of whom represent small businesses) claim that their company's Twitter usage will increase and 46 percent say it will increase by a 'significant' margin" in the coming year, (..)

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

DECEMBER 31, 2009

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

DECEMBER 17, 2009

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. Among his conclusions: more content helps. Blogging helps. Social media works.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

JUNE 3, 2009

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 4, 2009

Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Your company fails to respond to a direct question posted on a social media site (e.g., Simple, right?

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 22, 2008

The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Actually, an unprecedented amount.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JUNE 17, 2006

This is easy if you're doing any paid search advertising, for example, using Google Adwords' keyword generator. Suppose you help companies produce podcasts, as Albert Maruggi at Provident Partners does.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

NOVEMBER 15, 2007

SEO is relatively cheap, it brings prospects to your site when they are interested in your product or service, and it enhances your brand image by associating your company with the problem-solving terms your buyers use. Or to put it in Biblical terms, quoting Matthew 5:15 , "No one lights a lamp and puts it under a basket."

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 3, 2008

The company offers a free trial , and you can see an interesting application of the tool on the American TESOL website. Nabbit is a simple, free online utility that lets you easily "tag" songs and ads from your favorite radio station using your cell phone, then get the details later from a personalized web page.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

OCTOBER 19, 2009

Check Your Search Engine Rankings, Why Your Competitors in Organic Search Might Not Always Be Who You Think They Are by The Internet Marketing Driver In this extensive post, Glenn Gabe points out that the competitors for a keyword in SEO are often quite different from a company's real world competitors; they can include reference sites, blogs, publications, (..)

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

JULY 14, 2008

Small companies can use tools like SurveyMonkey , SurveyGizmo or Zoomerang to create quizzes. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

FEBRUARY 4, 2008

Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JANUARY 30, 2008

My favorite is #7: "The Keyword Stuffing Pipes in the Title SEO technique - Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 20, 2008

I'm going to be really blunt here: I could care less about your product, service, solution or your company." A cautionary tale for almost any company. Despite the poor sales results, Goodby's work won lots of advertising awards and accolades and did plenty to reaffirm the shop as one of America's premiere creative agencies.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

JULY 28, 2008

Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know by PromotionWorld A thoughtful piece from Scott Buresh on the value of adjectives for search; using modifiers in search phrases can simplify SEO efforts while delivering more highly qualified traffic.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean. How often should that be?

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

OCTOBER 8, 2008

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

DECEMBER 29, 2009

Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as "guaranteed" rankings, use of hidden links, and duplicate content on multiple domains or subdomains.

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

OCTOBER 21, 2009

Most companies could be getting more benefit from their existing systems, but identifying the problem areas, and what needs to be done to improve use of the software, can involve a long and expensive consulting engagement.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

MAY 27, 2008

Problems Performing Simple Tasks The search giant has experiences reporting glitches across it's AdWords and Analytics toolsets as reported by Ian Lurie in Google Analytics Is Losing E-commerce Data: Don't Panic?!! Disturbing. on the Conversation Marketing blog. There are two reasons for it: competition and abuse."

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

FEBRUARY 11, 2008

On the other hand, 34 were 'nominally-optimized,' and 27 showed 'no signs of optimization.'"

Research 20

Research Planning Best Practices Buying Cycle 20