Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. In addition, some companies love to implement “conquest” campaigns in which you pay for keywords that include your competitor’s brand in them.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Read-only access to your Google AdWords account(s).

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Unbounce

JUNE 1, 2021

They doubled down on brand awareness by delivering a total of 340,000 display ads to past visitors and serving varied messaging in their Google Adwords campaign to re-capture 1,419 visitors in just three months. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Content Marketing Institute

OCTOBER 16, 2018

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Sharpspring

NOVEMBER 10, 2020

If your beauty company sells lipsticks, your first inclination might be to use keywords such as “lipstick,” “cosmetics” and “beauty.”. Instead, focus on what sets your company apart from the rest. Also, don’t be afraid to use long-tail keywords. It also encourages other media outlets to write about your company.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., Assign a Keyword Target. Consider First & Second Person.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

QuanticMind

DECEMBER 14, 2017

Projections already suggest that data production by companies will increase 4300% by 2020 and that mismanaged data will cost businesses $3.3T Marketing spending has been increasing for years, only reaching a plateau for B2B companies of an 11.3% It’s not the only company doing this. increase in 2017 compared to a 12.1%

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

KoMarketing Associates

OCTOBER 20, 2015

Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices. It’s Not Just Google AdWords. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Hubspot

JANUARY 29, 2020

Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool. If companies like yours show up, that's a good thing. Google will show you search intent and give you related topic ideas or additional long-tail keywords.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Valasys

JANUARY 23, 2023

This post will teach you how to optimize PPC in advertising on a budget so you can focus on growing your company instead of testing it. Avoid promoting all your company’s goods and services to save marketing expenditures. Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Lead Liaison

MAY 16, 2017

Companies that run blogs have 434 percent more indexed pages than companies that don’t blog. Software like WordPress allows companies to create and manage their blogs for free. Use the AdWords Keyword Planner or another tool to find your keywords. Use long-tail keywords so you reach your target market.

Planning 52

Planning Marketing Plans Lead Liaison Marketing Automation Services 52

Hubspot

DECEMBER 22, 2020

However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. For that reason, I would recommend startups prioritize SEO efforts in order to avoid the royal rumble of paid ads with giant companies like Cisco. The reality is that Google is extorting companies for playing brand defense.

PPC 101

PPC Work Management SEO Top of Funnel 101

Convert

DECEMBER 16, 2020

Take a company like Ultimate Meal Plan. By writing pillar content around short-head keywords as well as insightful articles around long-tails , the brand could build its authority by targeting specific subjects that users are already searching for. Google AdWords is a particularly powerful platform.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Pearl Digital Marketing

OCTOBER 20, 2019

You can check keyword searches on Google’s Adwords, ad variations and see organic rankings for the past 13 years. For example, if you place an image of your company founder on the about page, the alt tag could read something like “About John Brown.” Long-tail keywords can also be found through Google in this way.

SEO 59

SEO Google Tips Long Tail Marketing 59

Directive Agency

NOVEMBER 2, 2016

Is AdWords worth it? It should include variations and synonyms for your primary keywords as well as the long-tail modifications of the keywords you are targeting. Once you have fine tuned your primary keywords, going after the long-tail keywords is the best way to generate conversion heavy traffic.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Biznology

OCTOBER 2, 2012

Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). Like I said, probably years ago. Why does this matter?

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Hubspot

DECEMBER 27, 2011

Paid search is an extremely powerful tool and a valuable asset for enhancing your company’s online presence. But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. Once you've compiled your keyword list, you’re ready to create your AdWords account.

Adwords 28

Adwords Paid Search Agency Google Campaigns 28

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Companies who built their marketing budget around the value of the service can find themselves crowded out. However, Google offers a another option – Adwords Display Ads. You still only pay per click!

Pricing 45

Pricing Price Facebook Paid Search Agency 45

accelerate agency

MAY 24, 2023

In order to do this, you need to link your Adwords and Analytics accounts. Login into your Google Analytics account and select “Admin,” then “AdWords Linking” under the second column in the Admin menu. Login into your Google Analytics account and select “Admin,” then “AdWords Linking” under the second column in the Admin menu.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Companies who built their marketing budget around the value of the service can find themselves crowded out. However, Google offers a another option – Adwords Display Ads. You still only pay per click!

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

JUNE 18, 2012

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Choozle

OCTOBER 24, 2019

Choozle’s contextual keyword tool is a self-serve offering that empowers agencies and brands to provide more relevant targeting to a broader keyword-based audience—all at lower costs than pay-per-click models such as AdWords. Exact match type is commonly used when targeting your ad to types of searches with Google AdWords.

Keywords 40

Keywords Paid Search Agency Advertising Agencies Adwords 40

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

NuSpark Consulting

FEBRUARY 10, 2013

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “looking for companies that do _”. Align with what you do as a company. Competition.

Traffic 100

Traffic Optimization Work Management Marketing Management 100

Biznology

OCTOBER 18, 2013

Many travel companies often rely on automation (as opposed to increasingly large teams), to ensure coverage for all the possible long-tail searches consumers use when looking for their next vacation, leading to these kinds of terrible ads Vic rightly points out.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

accelerate agency

MAY 24, 2021

In order to do this, you need to link your Adwords and Analytics account. Login into your Google Analytics account and select “Admin,” then “AdWords Linking” under the second column in the Admin menu. Login into your Google Analytics account and select “Admin,” then “AdWords Linking” under the second column in the Admin menu.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

LeadSquared

OCTOBER 24, 2013

Use long phrases as keywords rather than just a word or two. Use Google Adwords tool to find out your desirable keyword. It need not be on every page, but yes, it should be visible – in the footer or the company about page. Use top notch content…you cannot run away from Google for long. Question 3.

FAQ 52

FAQ DMCA Webinar Metrics SEO 52

QuanticMind

SEPTEMBER 28, 2018

You might even have a well thought out and structured AdWords campaign. To that end, it’s sometimes more strategic to bid on specific long-tail keywords. Granular data offers a distinct, strategic advantage, enabling companies to uncover opportunities that are unique to their specific customer bases and marketing goals.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

QuanticMind

NOVEMBER 30, 2018

Google became one of largest companies on the planet because of advertising. Google Ads (formerly Google Adwords) is Google’s very own advertising platform and the most popular system of its kind in the world today, allowing businesses to go to market on its search engine and its affiliate sites. Here’s the good news, though.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Content Standard

FEBRUARY 24, 2016

Think your AdWords clicks are expensive? The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

Think your AdWords clicks are expensive? The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Anything Goes Marketing

FEBRUARY 24, 2008

They don't seem to have any Google AdWords that are specific to this campaign. Ok, that last one may be a bit extreme but it may also be part of the long tail of search. Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Brandpoint

DECEMBER 13, 2018

Ask these questions to guide your choice: For what topics does your company want to rank? Go directly to Google and type in the target keyword or long-tail phrase. However, you don’t need to spend tons of time looking at every past piece of content to get an idea of what’s worth optimizing.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. How Can I Optimize My Holiday Campaigns for Success?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

QuanticMind

FEBRUARY 19, 2020

That’s a huge share for travel companies to tap into. . Travel marketers can take advantage of this trend by promoting tours and activities with their PPC ads: Travel companies that don’t traditionally focus on offering experiences can also adapt to this new trend by creating new services. Some have higher conversion value than others.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52