Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Just 30% of startups say they use SEO for marketing.

SEM 100

SEM Paid Content Stats Paid Search Agency 100

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Assign a Keyword Target. Know Your Audience.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

ATAK Interactive

JANUARY 7, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. And what’s wrong with that approach?

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. I always find it interesting that “SEO” gets put in an isolated category. Email Marketing. Website Development. Image and video optimization.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? To learn more about how to optimise your B2B Google Ads with negative keywords, read on! For example, if you’re a B2B tech company, you might want to add negative keywords related to consumer tech products or services.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Actual query: Pay-per-click programs for b2b businesses.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. What is SEO (Search Engine Optimization) and why do you need it. Can I do SEO on my own?

SEO 98

SEO Practices Best Practices Lead Ranking 98

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

DECEMBER 27, 2017

Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. 40 Technical SEO Mistakes — SEMrush Study.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Directive Agency

MARCH 21, 2018

Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. To understand this tactic better, we’re going to: Define paid SEO and Share of SERP. Where paid SEO and Share of SERP exist. What is Paid SEO? Customers, B2C or B2B, have become used to seeing: Comparisons.

Top of Funnel 40

Top of Funnel Sales Leads B2B Sales Lead Scoring 40

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

SugarCRM

MARCH 7, 2016

When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. Time to Get Searching.

Adwords 50

Adwords Google Lead Ranking Lead Scoring 50

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. So how did they do it?

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

B2B Marketing Traction

APRIL 12, 2013

I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. Marketing Soapbox b2b content marketing plans SEO'

Tactics 100

Tactics Paid Search Agency SEO PPC 100

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

NuSpark Consulting

AUGUST 22, 2013

I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. Chapters are: Why SEO; and the Importance of Rank. Mobile SEO. Keyword Research principles.

SEO 100

SEO Lead Ranking Lead Scoring Marketing Management 100

Directive Agency

APRIL 2, 2019

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. SEO vs. PPC Misconceptions. One of the largest search marketing falsehoods we see on a consistent basis is “ PPC gets you quick results and SEO takes a long time “. SEO, on the other hand, also takes time. Word by word.

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!

Adwords 48

Adwords Paid Search Agency Ads Thought Leadership 48

Webbiquity

AUGUST 9, 2012

Looking at multiple b2b websites, in the U.S. Use AdWords (and SEM in general). Use SEO best practices. In short, optimizing a b2b website for conversions isn’t simple enough to do in your head (terms only). So what are the implications?

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

KoMarketing Associates

JUNE 19, 2014

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We also the need these departments sharing their data with the social media team, including the SEO team. Social can be a huge advantage for search marketers. for search purposes?*.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

MARCH 17, 2015

For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here specifically. Direct Answer Example: Action Items for B2B Marketers? Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. See this AdWords Help page for more conversion tracking assistance and insights.

PPC 92

PPC Advertisements Advertising Organization 92

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It delivers strong SEO value. Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. Google Small Business Adwords Education Series.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

The Lead Agency

JUNE 5, 2018

When it comes to marketing your B2B business online, your greatest asset is a well-designed website. To do this requires several elements: a strong call-to-action, practical value propositions, compelling UX design and quality SEO. But, these are just some of the things that your B2B website needs. Invest in Quality SEO.

Top of Funnel 54

Top of Funnel Marketing Websites Lead Ranking Lead Scoring 54

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. Here’s What We Learned About SEO. The most expensive keywords in AdWords. An Essential Training Task List for Junior SEOs. When Mike King writes a post, I read it.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JULY 19, 2016

How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” How we use it : This tool assists our SEO team significantly with creating CTA buttons because it enables us to visually see what the button would look like on the site before pushing it live.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. What would be an ideal Budget / Bid to get the maximum outcome of your Adwords Campaign? Webinar FAQs.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

SWZD

JUNE 30, 2017

How can you look at information you have on hand to optimize your B2B channel mix? Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program. Adwords: 37.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

Webbiquity

FEBRUARY 24, 2017

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246