KoMarketing Associates

JUNE 14, 2023

This is followed by measuring and proving return-on-investment (40%), delivering quality leads (37%), and producing quality content (36%).­ Additionally, 76% of customers note that after having a positive experience, they increase their expectations for customer service across other industries.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. As a result, 47% of respondents stated that they intend to invest more in SEO next year than they have over the past 12 months.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

JUNE 28, 2022

As data becomes a larger component of marketing strategies, previous research indicates that more teams are investing in customer data platforms (CDP) to leverage it. Additionally, 96% claimed that they saw a full ROI within 12 months.

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Furthermore, 96% claimed that they saw a full return on their investment within 12 months.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

KoMarketing Associates

OCTOBER 12, 2022

Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022. About 12% cited SEO in terms of the channel that has provided the best ROI this year, and 10% credited email marketing. This is compared to 23% who said the same about the channel back in 2021.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

JANUARY 4, 2023

Influencer Marketing Begins to Yield Positive Results. With more marketers exploring the potential of influencer marketing, previous research suggests that they are beginning to see its return-on-investment.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

JUNE 3, 2021

Digital marketers have already discovered that leveraging social media can have a positive impact on their overall bottom line. That being said, more than 70% of respondents said that they were still “not very confident” in their ability to measure return-on-investment, and only 30% said they were “very confident.”.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

SEPTEMBER 21, 2021

About 76% of businesses that used video said that it showed positive ROI in their marketing efforts, and 85% of marketers believe that video will play an important role in marketing in the coming years. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising Whether you’re running a large, well-established company or a fledgling startup , that’s a pretty sweet setup. You’re only going to pay for the people who actually visit your chosen landing page and you have total control over who your advertisement reaches.

PPC 52

PPC Positioning ROI Advertisements 52

KoMarketing Associates

DECEMBER 28, 2021

Most marketers (70%) say that video content has shown a positive return-on-investment. MotionCue published its “Video Marketing Statistics 2021: Navigating Through Change” report, and 78% of marketers said that video helped them get new customers in 2020.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

OCTOBER 27, 2021

Nearly 76% of businesses that utilized video claimed that it showed positive ROI in their marketing efforts, and 85% believe that video will play a critical role in marketing in the coming years. As of this year, most marketers (70%) claimed that video content has shown a positive return-on-investment.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Marketing Insider Group

MAY 1, 2023

92% of marketers now say that videos are a very important part of their marketing strategy as of 2023 Source: Demand Sage In fact, 78% of marketers say that videos have made a positive impact on sales, while 86% say that video marketing has increased traffic to their website. Benefits of Video Marketing 6.

Statistics 306

Statistics Video Marketing High Quality Lead Stats 306

Marketing Insider Group

MARCH 11, 2019

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.

ROI 279

ROI Creativity Content Marketing Content 279

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. Reputation Management: Allows for quick response to customer feedback, both positive and negative, and helps in managing the brand’s online reputation.

Social Networks 169

Social Networks Business Work Management Social Media 169

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

QuanticMind

SEPTEMBER 21, 2018

Finding the best negative keywords for your campaign involves the same process as finding positive ones. Some advertisers also eliminate keywords that are likely to lead to clicks but yield few conversions. The post Top 13 Ways to Improve Your PPC Advertising ROI appeared first on QuanticMind. Summing Up.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Biznology

SEPTEMBER 17, 2018

I am buying a new monitor stand for my desk, because I want to be able to move the monitors into different positions to help me avoid back and neck strain while I work. It was a positive customer experience, but no conversion. Let’s take an example. I find the page and I exit the site happy. How do you measure that?

Conversion 138

Conversion ROI Press Marketing Websites 138

SmartBug Media

JANUARY 14, 2022

One of the reasons that the return on investment of SEO is so hard to determine is because of how many variables impact how successful a particular effort might be. Forecast Return on Investment. If that wasn’t challenging enough, there’s another layer: It can take as long as 6-12 months to see results from SEO.

Forecasting 122

Forecasting Lead Ranking SEO Lead Scoring 122

Marketing Insider Group

NOVEMBER 29, 2022

That means you may only have a fraction of a second to make a positive first impression. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Another aspect of a positive user experience is simple, easy-to-use navigation.

Marketing Websites 271

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 271

Marketing Craftmanship

JANUARY 8, 2021

Neither of those endorsements, however, would provide strong validation for marketing’s return on investment. To survive and grow in their current position, they need to invest more time on tasks that will affect the company’s top-line revenue and less time on what amounts to window dressing.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Exo B2B

MAY 8, 2024

This meets the expectations of investors and management keen to see a direct return on investment. In addition, this McKinsey study revealed that brands with strong reputations generate a 31% higher return on investment for shareholders than the MSCI World average. Building brand awareness. Brand affinity.

Ad Building 52

Ad Building Brand Identity Branding B2B 52

Marketing Insider Group

JUNE 26, 2023

High Costs for Low Return on Investment Adequately mimicking human intelligence is not cheap. As a result, most companies need to invest in expensive hardware and software to get the best out of AI. One thing is clear: You have to use it wisely in your marketing efforts to get positive results.

Marketing AI 261

Marketing AI Ethics Long Tail Marketing Opt-out 261

Martech

SEPTEMBER 15, 2023

Offer actionable value in your material, and buyers will see you as a resource that boosts their returns on investments. Position yourself as a thought leader. Position yourself as a friend. Delivering content that solves problems and answers questions goes a long way when everyone is pinching pennies.

Terms and Conditions 116

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 116

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. How can PPC benefit manufacturers?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Webbiquity

MAY 3, 2022

Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The signs are positive. More findings: Priorities are shifting (in a positive way). Is the worst of the pandemic storm now past? Here are more results from SmartBrief.

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

Convince & Convert

SEPTEMBER 28, 2015

highlight to tweet) When you calculate things like return on investment (which we’ll talk about next), conversions are crucial to determining the effectiveness of your marketing campaign. Return on Investment. If you have a low or negative ROI , you’re going to need to change your marketing campaign…now.

Marketing Analytics Tools 163

Marketing Analytics Tools Planning Content Marketing Marketing & Strategy 163

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Something else to consider is that not all earned media is positive. Quick Takeaways.

Paid Content 355

Paid Content ROI Paid Search Agency Media 355

KEO Marketing

NOVEMBER 6, 2015

Position ads above the fold. That doesn’t necessarily mean your ads will perform better in this position, but it’s definitely worth running an A/B test to find out for sure. Besides placing ads in the most visible positions and optimizing them for mobile, consider investing in vertical ads as opposed to square or horizontal formats.

Advertising Agencies 48

Advertising Agencies Advertising ROI Paid Search Agency Advertisements 48

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Navigate the Channel

JANUARY 22, 2024

While some experienced staff members excel at identifying promising leads, it’s essential to balance the pursuit of revenue with maintaining a positive brand image and seizing every opportunity that comes your way. This immediate engagement is crucial in creating a positive first impression.

Trade Show 65

Trade Show Rules Impressions Barriers 65

Marketing Insider Group

DECEMBER 28, 2020

MarTech tools are an investment, but they can deliver so much value to your organization. You can realize a positive return on investment (ROI) with MarTech tools. Other options include Monday.com and CoSchedule. The Value of MarTech Tools.

Enterprise Management 361

Enterprise Management Marketing Automation Services Marketing AI Work Management 361

Navigate the Channel

SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI? A positive balance indicates a favorable ROI.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

illumin

MAY 9, 2024

This is the positive shift or effect on the consumer’s perceptions of the brand, and is measured via different tools and methods (more on that below). In turn, you can then shift your focus and strategies towards those channels and campaigns that bring in the highest return on investment.

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

Martech

NOVEMBER 6, 2023

To garner a clearer and more comprehensive view of engagement, we’ve started calculating the engagement rate. This rate evaluates the proportion of positive responses (interested to learn more, internal forwards to decision-makers, or “contact later” messages) to the total number of responses, both positive and negative.

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

SmartBrief - Marketing

FEBRUARY 27, 2024

Livestreaming caters to modern consumers’ preferences for interactive and authentic experiences and provides a cost-effective solution to traditional event hosting, promising a substantial return on investment.

Buzz 106

Buzz Marketing & Strategy Barriers Paid Search Agency 106

Martech

MAY 13, 2024

They are critical to scalable return on investment. They share positive experiences with others, contribute to word-of-mouth marketing, and help organically expand the company’s user base. The end result was a successful community launch that garnered over 2,000 users in only three months.

Communities 103

Communities Paid Search Agency Peer-to-peer Work Management 103