The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there?

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. But how does AI enable B2B demand generation in full swing? AI is quickly changing the landscape of demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. 87% of video marketers say video gives them a positive return on investment.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. User-generated content is now accessible for anyone to make and share on social media with a click of the “record” button. Well here are the facts to get you started. Sign Up Free 16.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Lead Generation and Qualification 5. Measure Your Video Marketing ROI 6. Get the Report Contents 1.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Exo B2B

JANUARY 23, 2024

Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. This other study focuses on lead generation and return on investment (ROI). Thus, with 62% of respondents recognizing it as a high ROI channel, content marketing comes out on top.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). Content that wouldn’t have been used again can be repurposed to generate a higher return on investment (ROI), offering benefits to both you and your audience. Most times, repurposed content is changed into a new format (e.g.,

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

The Marketing Blender

MARCH 15, 2021

You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Mailmunch

FEBRUARY 23, 2021

The Return on Investment or ROI is an important element in choosing marketing strategies and approaches that best fit your marketing goals. Your marketing efforts will be greatly influenced by how seriously you take ROI and how well you implement it as a means of ensuring business growth through marketing. .

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 78

Youtube Advertising Agencies Adwords Mobile Advertising 78

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Biznology

JULY 15, 2013

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Does it generate value? ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Valasys

FEBRUARY 20, 2023

You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. Too many low-quality leads entering your sales funnel is the likely cause of poor sales conversion rates. Why is lead generation vital for businesses? What Justifies the Importance of Lead Generation for Business?

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Ranking 40

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? OptinMonster is the best lead generation software that can help you monetize your website traffic. Email Marketing ROI vs. Social Media ROI There are different metrics to measure the effectiveness of any given channel.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. As for TikTok, lean on b-roll or transitions.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Webbiquity

FEBRUARY 24, 2017

To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. But the story on its own can’t guarantee strong marketing ROI. Here’s a look at how to build a framework that makes storytelling possible and offers a strong return on investment. The People.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

Scoop.it

FEBRUARY 1, 2024

Creating original content can take many forms, like making helpful YouTube guides, writing thought-provoking articles, or or conducting thorough product assessments. If generating traffic and boosting your rank is an important KPI, original content is a great tool. Google Analytics will come in handy for monitoring this KPI as well.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Anyword

JULY 12, 2021

As a result, according to this study , social media comes in fifth for advertising ROI, reflecting the fact that a lot of businesses could do a better job of it. Revealbot ’s AI platform promises to increase ROI and decrease ad spending by managing, scaling, and launching ads. Easier said than done. See for yourself!

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Difficulty measuring ROI Determining the return on investment (ROI) of influencer marketing can be tricky if not managed correctly.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Difficulty measuring ROI Determining the return on investment (ROI) of influencer marketing can be tricky if not managed correctly.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

Hubspot

JULY 3, 2020

In this post, we'll discuss what ROAS is, how it's different from ROI, and how to calculate it. Ultimately, ROAS is meant to measure the effectiveness of a specific ad campaign, not your overall ROI -- more on that below. Besides ROAS, you'll most likely measure other metrics such as click-through rate and ROI.

ROAS 94

ROAS Spending Ads Budget Programs 94

Salesforce Marketing Cloud

OCTOBER 10, 2023

You’ll hear objections about the effectiveness of the solution for their business, the time to implement, the onboarding — anything that makes them question impact or return on investment. It should also show a clear return on investment (ROI). What’s the ROI?” This is totally normal.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Spiralytics

FEBRUARY 7, 2024

Stay engaged, adjust your strategy as needed, and optimize your campaigns for maximum return on investment. It has tons of features like social scheduling, calendar management, AI content generation, detailed analysis, reporting, client management, and more. Optimize your campaigns and ad performance for maximum impact and ROI.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment).

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Huptech Web

JANUARY 4, 2024

Performance marketing aims to track and optimize campaigns to achieve a bеttеr return on investment (ROI). Main Metrics To Measure Performance Marketing Cost Pеr Acquisition (CPA) – CPA measures thе cost incurred by the advertiser for acquiring a customеr.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies Cost per Acquisition 52

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. It’s crucial to ensure that your retargeting efforts yield a positive return on investment (ROI).

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. Motivated by a positive ROI , CMOs and marketing teams are spending increasing amounts of time and money on video — even taking into consideration the budget-slashing that’s taken place during the COVID-19 pandemic. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

MARCH 14, 2024

Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising. Sharing resources with a partner (or group of partners) to develop and distribute content allows for a higher return on investment.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Valasys

NOVEMBER 11, 2019

B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. The following strategies would tactfully guide you on How to Generate B2B Leads Using Facebook in 2020: 1.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Hubspot

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. YouTube will be a natural fit for your brand.

Paid Content 97

Paid Content Research Product Youtube 97

Spiralytics

APRIL 23, 2023

By 2024, influencer marketing spending will likely generate $7.14 Social media platforms Instagram and TikTok have largely invested in influencer marketing over the past few years since they’re where influencers make a living as well. LinkedIn also outperforms Facebook and Twitter in terms of lead generation among marketers by 277%.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Martech

JUNE 13, 2022

Proper attribution enables you to maximize your results and your return on investment. It’s remarkable the insights that can be generated with a well-prepared set of questions, a skilled interviewer, and a handful of willing customers. The point of marketing is to generate results. But it’s complicated…to say the least.

Marketing Attribution 110

Marketing Attribution Touchpoints Dwell Privacy 110

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. To get the best return on investment (ROI) from blogging, your blog posts should be written with conversion in mind. You can upload the full video to YouTube and share short clips on TikTok.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78