Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Social Networks 179

Social Networks Business Work Management Social Media 179

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Content marketing wins ROI. Quick Takeaways.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Launch Marketing

DECEMBER 6, 2023

It is now time to focus on bringing traffic to the website and converting visitors into known leads. Avoid these common marketing pitfalls to ensure your content stands out in the crowd: Failing to optimize content Uncertainty about ROI Minimal content resources Don’t forget to follow us on LinkedIn and Facebook.

Resources 136

Resources B2B Marketing Planning B2B 136

Go Beyond SEO

FEBRUARY 22, 2024

PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms. By investing in PPC campaigns, you can improve your online visibility and drive qualified traffic to your website. FAQ What is PPC advertising?

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 86% of video marketers say video has increased website traffic. 87% of video marketers say video gives them a positive return on investment. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? DOWNLOAD NOW!

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Marketing Insider Group

DECEMBER 28, 2020

Social media publishing: Manual social media publishing is timely, and you can’t schedule posts within most platforms (Facebook is the exception). MarTech tools are an investment, but they can deliver so much value to your organization. You can realize a positive return on investment (ROI) with MarTech tools.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SmartBug Media

NOVEMBER 14, 2019

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your Facebook ad performance.

Facebook 79

Facebook Ads Lead Scoring Lead Ranking 79

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. Facebook Ads. Email Marketing.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. Invest in paid promotions strategically to maximize your ROI. Should I invest in paid advertising on social media?

Social Media 65

Social Media Media Demographics FAQ 65

PathFactory

FEBRUARY 8, 2021

Content that wouldn’t have been used again can be repurposed to generate a higher return on investment (ROI), offering benefits to both you and your audience. The higher your search rankings, the more eyes there are on your content and the better ROI you’ll get for time and money invested. Here’s how: Save time.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? TikTok’s average engagement rate is 4.25%. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). OptinMonster is the best lead generation software that can help you monetize your website traffic.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

FMG Suite

APRIL 25, 2024

But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9 The problem often lies in how advisors make use of this medium—social is not for an immediate return on investment. It’s a long-term investment, and advisors who use it well see it as a brand-building opportunity.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Biznology

JULY 15, 2013

However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. It had a 6-to-1 ROI. Do these case studies prove the ROI of healthcare mobile marketing to you?

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. There’s no return on investment (ROI) with these vanity projects. Over time, the focus on content marketing shows a significant increase in traffic. Traffic is always growing. As soon as you end your Google ad, the return is zero. No ad, no return. Ads, not so much.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Marketing Insider Group

JULY 28, 2020

The authors suggest that tech companies don’t appreciate or invest in marketing. Of the top tech organizations—Google, Microsoft, Amazon, and Facebook—only Microsoft has a CMO. We’ve seen this with huge acquisitions, such as Facebook acquiring Instagram or Microsoft buying LinkedIn. No longer should they be in silos.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

ClearVoice

OCTOBER 14, 2022

44% of marketers are struggling to measure return on investment (ROI) ( Kentico ). Just 8% of marketers are able to attribute ROI to their content plan ( Kentico ). Measure the ROI of content marketing initiatives ( Digital Agency Network ). 34.48% report an average click rate of 1 – 1.9% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The content formats that are successful in driving traffic and sales enablement efforts. The campaigns with the highest return on investment (ROI).

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. billion active users, Facebook offers unparalleled reach for businesses of all sizes.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. billion active users, Facebook offers unparalleled reach for businesses of all sizes.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Atomic Reach

JUNE 9, 2022

You get the same quantifiable return on investment you’d expect from pay-for-performance campaigns. Our other partners include Google Analytics, Instagram, Facebook, TikTok, YouTube, LinkedIn, and Adobe Analytics, among many others. Leveraging Big Data Yields Big Results How does it work?

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 42% report an ability to prove ROI. 42% report an ability to prove ROI. Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

SendX

MARCH 5, 2021

20 Reasons Why Email Marketing Is Important Increase in sales Email marketing allows you to drive traffic, build trust, build loyalty, and sell directly. For comparison, Facebook is 45 times less. It demonstrates high rates of return on investment. It also makes it possible to direct traffic.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. Do you have to guess what type of results your investment will yield? Or is there a systematic way to get KOLs to promote your company, products, and services that delivers predictable return on investment?

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Your analytics account will give you information on the volume of traffic originating from social sources.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Valasys

JULY 24, 2023

Video marketing involves creating content that will engage your target audience to drive traffic, increase sales, and build brand awareness. With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast. You can also embed videos in emails or blog posts to drive more traffic to your website.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52