DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Traditional analytics data does not give you much of this information and that’s where UTM tracking codes become so much more powerful and beneficial. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. Image: Google Analytics.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Social Networks 178

Social Networks Business Work Management Social Media 178

Go Beyond SEO

MARCH 20, 2024

By tailoring their strategies to your clinic’s goals, they ensure maximum results and a high return on investment. They specialize in PPC advertising for the plastic surgery industry. They continuously monitor and optimize campaigns to ensure maximum performance and return on investment for their clients.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Valasys

FEBRUARY 22, 2024

By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy. Importance of MarTech in Driving Foot Traffic MarTech is about blending marketing and technology to enhance how businesses implement their marketing plans.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. MarTech tools are an investment, but they can deliver so much value to your organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Top Rank Marketing

NOVEMBER 9, 2023

There’s no question that SEO delivers a return on investment. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Unsurprisingly, this type of traffic tends to convert at a higher rate than most other sources. That’s been proven over and over again.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 141

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Web Analytics. Technically, company websites are digital channels, but web analytics deserves its own category.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. You can also track the engagement rate by multiplying 100 by the sum of likes, shares and comments, then dividing them by the influencer’s follower count.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Customer Experience Matrix

JULY 18, 2014

Yet actual measurement techniques don’t improve much from year to year: to cite the most recent report to cross my desk, the 2014 State of Marketing Measurement Survey Report from Ifbyphone found that 45% of marketers are measuring Return on Investment in 2014 vs. 40% in 2013 -- a gain that is probably within the survey''s margin of error.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

FunnelEnvy

MAY 13, 2024

CRO is essential for several intertwined reasons: Maximizing ROI: By improving conversions, you can extract more value from your existing website traffic and marketing efforts, leading to a higher return on investment (ROI). A competent CRO partner should have the expertise to seamlessly navigate messy data.

Advertising Agencies 62

Advertising Agencies Lead Ranking Multivariate analysis Transparency 62

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Common objectives include: Driving more traffic to your website. Understanding the topics and formats that generate the most traffic. Quick Takeaways. Creating more engagement on social media.

Content Marketing 289

Content Marketing Lead Scoring Lead Ranking Planning 289

Marketing Insider Group

MAY 12, 2021

And lastly, what nearly 40% of business owners say is the most difficult part of content marketing is measuring the overall return on investment. How to Track and Measure Content Marketing ROI. Monitoring website traffic is another great way to track the ROI of your content marketing.

Work Management 278

Work Management B2B Marketing Marketing Management Budget Programs 278

SmartBug Media

APRIL 23, 2024

For example, a traditional business may celebrate an increase in web traffic month over month, but it may not know how to articulate how specifically this growth metric contributes to its revenue. In contrast, a private equity firm would scrutinize web traffic with an eye toward its direct impact on revenue generation.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 64

Navigate the Channel

JANUARY 29, 2024

They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics. Leverage Analytics: Social media platforms provide valuable analytics that can help you track the performance of your posts and campaigns. What role do analytics play in social media marketing?

Social Media 65

Social Media Media Demographics FAQ 65

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Quick Jump to Section.

Social Media 174

Social Media ROI Media Brand Identity 174

Marketing Insider Group

JULY 11, 2023

Advertise on effective channels, work with micro-influencers, and make your ads engaging. Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience.

Paid Content 178

Paid Content Advertisements Advertising Paid Search Agency 178

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SmartBug Media

JANUARY 14, 2022

But the value you might get from a particular search engine optimization (SEO) effort is influenced by countless variables such as domain authority, current traffic and rankings, backlinks, Google’s constantly evolving algorithm—the list goes on. Forecast Return on Investment. The potential traffic of that article.

Forecasting 122

Forecasting Lead Ranking SEO Lead Scoring 122

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Email marketing return on investment (ROI).

Webinar Metrics 114

Webinar Metrics Deliverability CAN-SPAM Co-Registration 114

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. Traffic This KPI measures the number of visitors to your website or the specific content piece. No deep dive. No second page.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Convince & Convert

SEPTEMBER 28, 2015

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters. Return on Investment. Conversions are the benchmark for success.

Marketing Analytics Tools 164

Marketing Analytics Tools Planning Content Marketing Marketing & Strategy 164

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The content formats that are successful in driving traffic and sales enablement efforts. The campaigns with the highest return on investment (ROI).

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Scoop.it

FEBRUARY 1, 2024

The right content curation strategies can increase website traffic and help boost rankings quite effectively. If generating traffic and boosting your rank is an important KPI, original content is a great tool. Google Analytics will come in handy for monitoring this KPI as well.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Marketing Insider Group

FEBRUARY 22, 2023

Marketing Analytics Support Customer Journey Tracking Do you know where your audience is within the life cycle? Marketing analytics can help. Look for signals in your marketing analytics. For example, new content with high traffic tells you it’s popular. An ROI (return on investment) calculator is an example.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. We also help our clients deliver 7x in return for every dollar spent. We need to nurture that traffic and conversion. What about results?

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

Martech

JUNE 15, 2023

“Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By You can use location data and traffic patterns to identify these strategic locations. Website visits: DOOH campaigns can drive traffic to a website.

Paid Search Agency 114

Paid Search Agency Optimization Ads Mobile Advertising 114

BOP Design

NOVEMBER 10, 2021

B2B Website Traffic. To start collecting data from your B2B website , you need to set up a Google Analytics account (or a similar tracking platform). Once you have data coming in, you need to take some time to develop baseline metrics of your initial B2B website traffic. Engagement Rate. Read more: SEO for B2B Marketers.

B2B Marketing 91

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 91

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. If your business has subscribers or a growing email list, track the growth rate and churn.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52