Act-On

NOVEMBER 7, 2023

Here’s the thing, we all want a better return on investment from our content marketing. Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI. Getting back to the ROI mindset, this is a fantastic return for barely a few seconds’ worth of work.

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. This is the ‘medium’ where your traffic came from.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Valasys

FEBRUARY 22, 2024

By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy. Importance of MarTech in Driving Foot Traffic MarTech is about blending marketing and technology to enhance how businesses implement their marketing plans.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

KoMarketing Associates

APRIL 12, 2022

MotionCue recently published its “Video Marketing Statistics: What to Expect in 2022” report, and statistics suggested that most marketers (59%) have seen a positive return-on-investment (ROI) from video marketing , and 58% intend to incorporate videos into their strategies moving forward.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

OCTOBER 12, 2022

This is opposed to just staying with their existing channels with high returns. Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022. About 12% cited SEO in terms of the channel that has provided the best ROI this year, and 10% credited email marketing.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

AUGUST 11, 2021

Increased traffic went from 78% to 79%, and generated leads rose from 67% to 69%. The research also suggests that the longer marketers utilize social media, the more likely they are to see a return-on-investment. For example, increased exposure rose from 86% to 88%. Marketplace insight jumped from 49% to 56%.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Go Beyond SEO

MARCH 20, 2024

By tailoring their strategies to your clinic’s goals, they ensure maximum results and a high return on investment. They specialize in PPC advertising for the plastic surgery industry. They continuously monitor and optimize campaigns to ensure maximum performance and return on investment for their clients.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Social Networks 165

Social Networks Business Work Management Social Media 165

Top Rank Marketing

NOVEMBER 9, 2023

There’s no question that SEO delivers a return on investment. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Unsurprisingly, this type of traffic tends to convert at a higher rate than most other sources. That’s been proven over and over again.

Lead Scoring 133

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 133

Visitor Queue

JANUARY 1, 2024

By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile.

Online Marketing 86

Online Marketing ROI B2B Marketing Marketing & Strategy 86

Visitor Queue

SEPTEMBER 22, 2023

Because of this, it can be difficult to strategically maximize your return on investment. Digital marketing is competitive. As the world of digital marketing continues to evolve, your marketing campaigns need to keep up.

ROI 97

ROI Campaigns Marketing & Strategy Traffic 97

KoMarketing Associates

JUNE 8, 2021

Increased exposure rose from 86% to 88%, while increased traffic went from 78% to 79%. Additional statistics suggest that the longer marketers stick with social media, the more likely they are to see a return-on-investment. Generated leads increased from 67% to 69%, and marketplace insight jumped from 49% to 56%.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

Marketing Insider Group

JANUARY 4, 2021

Organic SEO won’t drive more traffic if you don’t have content. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Without distribution, it can’t deliver traffic. Email marketing remains one of the best ways to create ROI. Commit to Content Marketing.

Growth Marketing 353

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 353

Top Rank Marketing

DECEMBER 11, 2023

Search engine optimization (SEO) is a long-term approach aimed at improving your website’s visibility in search engine results with a focus on attracting organic traffic with high-quality content, on-page optimization, and link building. Google Ads) are two distinct digital marketing strategies. Keyword insights.

Paid Search Agency 113

Paid Search Agency SEO Allocation Google 113

SmartBug Media

JANUARY 14, 2022

But the value you might get from a particular search engine optimization (SEO) effort is influenced by countless variables such as domain authority, current traffic and rankings, backlinks, Google’s constantly evolving algorithm—the list goes on. Forecast Return on Investment. The potential traffic of that article.

Forecasting 122

Forecasting Lead Ranking SEO Lead Scoring 122

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. Image: CMI. Image: CMI. Rank Metrics.

Marketing Analytics Tools 325

Marketing Analytics Tools Content Marketing Work Management Marketing Management 325

Oktopost

MAY 20, 2024

On the flip side, traffic metrics, such as number of visitors and clicks to the website, show us the actions people are taking in response to our posts. If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone. That’s the job of PPC, not organic social necessarily.”-

Social Media 80

Social Media Media Allocation Digital Asset Management 80

Parse.ly

AUGUST 22, 2019

Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019. The opposite of this is unidentifiable social traffic, or dark social. That’s how little traffic actually comes from YouTube.). A return on investment .

Social Media 81

Social Media Traffic Media Privacy 81

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Your conversion rate is decreasing. Your site may receive a decent amount of traffic, but perhaps that traffic isn’t converting into actual support or sales.

Marketing Websites 266

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 266

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 352

Paid Content ROI Paid Search Agency Media 352

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Common objectives include: Driving more traffic to your website. Understanding the topics and formats that generate the most traffic. Quick Takeaways. Creating more engagement on social media.

Content Marketing 277

Content Marketing Lead Scoring Lead Ranking Planning 277

Marketing Insider Group

MAY 1, 2023

92% of marketers now say that videos are a very important part of their marketing strategy as of 2023 Source: Demand Sage In fact, 78% of marketers say that videos have made a positive impact on sales, while 86% say that video marketing has increased traffic to their website. Benefits of Video Marketing 6.

Statistics 301

Statistics Video Marketing High Quality Lead Stats 301

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. But PPC goes beyond just getting seen.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Semcasting

MAY 3, 2018

In consumer-facing marketing — retail, storefront, financial services, and even politics — the traffic that comes to your website is one of the clearest indicators of interest there is. With website traffic, however, an anonymous visit can be the result of an organic search, driven by display advertising, video or mobile advertising.

Lead Generation 58

Lead Generation Traffic Advertising Channels Sales Qualified Leads 58

Marketing Insider Group

DECEMBER 28, 2020

MarTech tools are an investment, but they can deliver so much value to your organization. You can realize a positive return on investment (ROI) with MarTech tools. If you’re ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. We can help!

Enterprise Management 360

Enterprise Management Marketing Automation Services Marketing AI Work Management 360

Go Beyond SEO

FEBRUARY 22, 2024

PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms. By investing in PPC campaigns, you can improve your online visibility and drive qualified traffic to your website. How can PPC advertising benefit accountants?

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

QuanticMind

SEPTEMBER 21, 2018

When we are pursuing organic traffic, we’re counseled to get as high up in the rankings as we can. However, going for the top spot all the time may not be the best use of your PPC advertising money. Every action that you take toward a better-managed PPC advertising campaign is an action that gives you an edge on your competition.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Launch Marketing

DECEMBER 6, 2023

It is now time to focus on bringing traffic to the website and converting visitors into known leads. This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes.

Resources 134

Resources B2B Marketing Planning B2B 134

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Quick Jump to Section.

Social Media 174

Social Media ROI Media Branding 174

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Using tools like Tagger by Sprout Social enhances precision in tracking website traffic.

Paid Content 94

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 94

Zoominfo

MAY 16, 2022

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. It’s why marketers don’t see ROI on personalization efforts,” AlMukhtar says. Data enrichment tools can greatly improve your return on investment.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Visitor Queue

JULY 15, 2021

Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]. The post 9 Best Google Ads Tips That Will Drive Conversions appeared first on Visitor Queue Blog | Identify Website Traffic.

Ads 104

Ads Google Conversion Tips 104

illumin

MAY 9, 2024

How do we leverage our brand advertising to gain more leads? How do we specifically gain more traffic on our website? Why does a particular advertising campaign work? Brand lift metrics can reveal which marketing channels bring in the most traffic and value from consumers.

Advertisements 101

Advertisements Advertising Brand Identity Branding 101